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The Drug Store Shopper - US - January 2013

“Sales of drug stores are likely to grow over the next few years, largely as a result of the aging population and the rising cost of healthcare. However, drug stores are not immune to challenges such as the impact of competition from other channels, both online and brick-and-mortar. Many drug store retailers are making changes to their existing store formats in order to address and alleviate some of this competitive pressure.”

– Ali Lipson, Senior Retail & Apparel Analyst

Some questions answered in this report include:

  • How is the aging population impacting the drug store market?
  • As healthcare costs rise, how will consumers utilize drug stores?
  • How has increased competition from other channels affected drug stores?
  • How central are pharmacies to the drug store experience?

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Consumer survey data
            • Advertising creative
              • Abbreviations and terms
                • Abbreviations
                  • Terms
                  • Executive Summary

                    • Overview
                      • The market
                        • Total market
                          • Figure 1: Fan chart forecast of total U.S. drug store sales, 2007-17
                        • Segment performance
                          • Market factors
                            • Growth of aging population likely to drive drug store visits and sales
                              • Figure 2: Population growth, by age group, percent change 2013-18
                            • Expansion of retail clinics may spur drug store visits
                              • Competition from other channels affects traditional drug stores
                                • Retail channels
                                  • The consumer
                                    • Walgreens and CVS most likely to be visited, online shopping less common
                                      • Figure 3: Drug stores shopped, October 2012
                                    • CVS most visited for prescriptions, online ordering low
                                      • Figure 4: Drug stores where prescriptions are normally filled, October 2012
                                    • Items purchased at drug stores
                                      • Figure 5: Items typically purchased at drug stores, October 2012
                                      • Figure 6: Items typically purchased at drug stores, October 2012 (continued)
                                    • Lower prices, more sales would encourage more drug store shopping
                                      • Figure 7: Factors that would encourage more drug store shopping, October 2012
                                    • Location and price important to drug store shoppers
                                      • Figure 8: Attitudes/opinions toward drug stores, October 2012
                                    • What we think
                                    • Issues in the Market

                                        • How is the aging population impacting the drug store market?
                                          • As healthcare costs rise, how will consumers utilize drug stores?
                                            • How has increased competition from other channels affected drug stores?
                                              • How central are pharmacies to the drug store experience?
                                              • Insights and Opportunities

                                                • Improve the store experience to encourage more visits
                                                  • Expand product selection
                                                    • Revamp pharmacy experience
                                                      • Create dollar section to improve price perception of drug stores
                                                      • Trend Application

                                                          • Inspire Trend: Green Technology
                                                            • Inspire Trend: Cam Cam
                                                              • 2015 Trends
                                                                • Old Gold
                                                                • Market Size and Forecast

                                                                  • Key points
                                                                    • Steady growth expected for drug stores
                                                                      • Figure 9: Total U.S. drug store sales and forecast, at current prices, 2007-17
                                                                      • Figure 10: Total U.S. drug store sales and forecast, at inflation-adjusted prices, 2007-17
                                                                    • Fan chart forecast
                                                                        • Figure 11: Fan chart forecast of total U.S. drug store sales, 2007-17
                                                                    • Market Drivers

                                                                      • Key points
                                                                        • Aging population will drive drug store visits and sales
                                                                          • Figure 12: Population, by age, 2008-18
                                                                        • Obesity epidemic likely to have an impact on drug stores
                                                                          • Figure 13: Prevalence of being overweight, obese, or extremely obese, among adults aged 20 or older, 1988-2008
                                                                        • Expansion of retail clinics spurs drug store visits
                                                                          • Competition from other retail channels impacts the drug store market
                                                                          • Drug Stores Sales Segments

                                                                            • Segment overview
                                                                              • Key points
                                                                                • All drug store segments expected to grow
                                                                                  • Figure 14: Drug store sales by segment, 2007-17
                                                                                • HBC accounts for largest share of drug store sales
                                                                                  • Figure 15: Drug store sales, by segment, 2010 and 2012
                                                                                • HBC
                                                                                  • Key points
                                                                                    • HBC is the segment leader of drug store sales
                                                                                      • Figure 16: Drug store sales and forecast of HBC products, 2007-17
                                                                                    • Private label HBC grows significantly
                                                                                      • Figure 17: Drug store sales of HBC products, total vs. private label, 2007-12
                                                                                    • Food & beverages
                                                                                      • Key points
                                                                                        • Sales of food and beverages at drug stores poised for annual growth
                                                                                          • Figure 18: Drug store sales and forecast of food and beverages, 2007-2017
                                                                                        • Private label food and drink accounts for less than 10% of segment sales
                                                                                          • Figure 19: Drug store sales of food and beverages, total vs. private label, 2007-12
                                                                                        • Other merchandise
                                                                                          • Key points
                                                                                            • Other merchandise likely to experience growth
                                                                                              • Figure 20: Drug store sales and forecast of other merchandise, 2007-2017
                                                                                            • Other merchandise accounts for 11% of total segment sales
                                                                                              • Figure 21: Drug store sales of other merchandise, total vs. private label, 2007-12
                                                                                          • Retailer Overview

                                                                                              • Drug stores
                                                                                                • CVS Caremark
                                                                                                  • Duane Reade
                                                                                                    • Rite Aid
                                                                                                      • Supervalu (Osco/Sav-On)
                                                                                                        • Walgreens
                                                                                                          • Market threats and opportunities for drug stores
                                                                                                            • Mass merchandisers
                                                                                                              • Target
                                                                                                                • Walmart
                                                                                                                  • Market threats and opportunities for mass merchandisers
                                                                                                                    • Online-only retailers
                                                                                                                      • Drugstore.com
                                                                                                                        • Soap.com
                                                                                                                          • Amazon.com
                                                                                                                            • Market threats and opportunities for online retailers
                                                                                                                              • Other regional drug stores
                                                                                                                                • Bartell Drugs
                                                                                                                                  • Kerr Drugs
                                                                                                                                    • Navarro Discount Pharmacy
                                                                                                                                      • Discount Drug Mart
                                                                                                                                      • Social Media

                                                                                                                                        • Social media metrics
                                                                                                                                          • Figure 22: Key brand metrics, December 2012
                                                                                                                                        • Market overview
                                                                                                                                          • Brand usage and awareness
                                                                                                                                            • Figure 23: Brand usage and awareness of drug stores, October 2012
                                                                                                                                          • Interaction with brands
                                                                                                                                            • Figure 24: Interaction with brands, October 2012
                                                                                                                                          • Motivations for interacting with brands
                                                                                                                                            • Figure 25: Why people interact with brands, October 2012
                                                                                                                                          • Online conversations
                                                                                                                                            • Figure 26: Percentage of online consumer conversation, by selected drug store brand, Sept. 18-Dec. 18, 2012
                                                                                                                                            • Figure 27: Trends in online mentions of selected drug store brands, by day, Sept. 18-Dec. 18, 2012
                                                                                                                                          • Where are people talking about drug store brands?
                                                                                                                                            • Figure 28: Online mentions of selected drug store brands, by page type, Sept. 18-Dec. 18, 2012
                                                                                                                                          • What are people talking about?
                                                                                                                                              • Figure 29: Online mentions by types of conversations concerning selected drug store brands, Sept. 18-Dec. 18, 2012
                                                                                                                                              • Figure 30: Online mentions by types of conversations concerning selected drug store brands, by day, Sept. 18-Dec. 18, 2012
                                                                                                                                              • Figure 31: Types of online conversations regarding selected drug store brands, by type of website, Sept. 18-Dec. 18, 2012
                                                                                                                                            • Analysis by brand
                                                                                                                                              • Walgreens
                                                                                                                                                • Figure 32: Walgreens—key social media indicators, Dec. 13, 2012
                                                                                                                                              • Key online campaigns
                                                                                                                                                • What we think
                                                                                                                                                  • Target
                                                                                                                                                    • Figure 33: Target—key social media indicators, Dec. 13, 2012
                                                                                                                                                  • Key online campaigns
                                                                                                                                                    • What we think
                                                                                                                                                      • CVS
                                                                                                                                                        • Figure 34: CVS—key social media indicators, Dec. 13, 2012
                                                                                                                                                      • Key online campaigns
                                                                                                                                                        • What we think
                                                                                                                                                          • Rite Aid
                                                                                                                                                            • Figure 35: Rite Aid—key social media indicators, Dec. 13, 2012
                                                                                                                                                          • Key online campaigns
                                                                                                                                                            • What we think
                                                                                                                                                              • Walmart
                                                                                                                                                                • Figure 36: Walmart—key social media indicators, Dec. 13, 2012
                                                                                                                                                              • Key online campaigns
                                                                                                                                                                • What we think
                                                                                                                                                                  • Duane Reade
                                                                                                                                                                    • Figure 37: Duane Reade—key social media indicators, Dec. 13, 2012
                                                                                                                                                                  • Key online campaigns
                                                                                                                                                                    • What we think
                                                                                                                                                                    • Innovations and Innovators

                                                                                                                                                                      • Walgreens expands upscale store format
                                                                                                                                                                        • Figure 38: Vitamin vault at Walgreens Bucktown Store in Chicago, December 2012
                                                                                                                                                                      • Rite Aid’s Next Generation Wellness store revives a dated format
                                                                                                                                                                        • Figure 39: Rite Aid’s next generation store vision center kiosk, October 2012
                                                                                                                                                                        • Figure 40: Rite Aid’s next generation store diabetes diagnostics, October 2012
                                                                                                                                                                      • Drug stores offer more products for men
                                                                                                                                                                        • Figure 41: Duane Reade’s men’s grooming aisle, April 2012
                                                                                                                                                                    • Marketing Strategies

                                                                                                                                                                        • Television advertising
                                                                                                                                                                          • CVS
                                                                                                                                                                            • Figure 42: CVS TV ad, “Checkup ($10 off sports physicals),” August 2012
                                                                                                                                                                          • Duane Reade
                                                                                                                                                                            • Figure 43: Duane Reade TV ad, “Two home run savings,” June 2012
                                                                                                                                                                          • Rite Aid
                                                                                                                                                                            • Figure 44: Rite Aid TV ad, “More Plus,” September 2012
                                                                                                                                                                          • Target
                                                                                                                                                                            • Figure 45: Target TV ad, “Dander,” April 2012
                                                                                                                                                                          • Walmart
                                                                                                                                                                            • Figure 46: Walmart TV ad, “Tricia from Atlanta,” September 2012
                                                                                                                                                                          • Print advertising
                                                                                                                                                                            • Figure 47: Walgreens’ happy and healthy magazine cover, October 2012
                                                                                                                                                                            • Figure 48: Walgreens’ “ology” pages from happy and healthy magazine, October 2012
                                                                                                                                                                          • Other marketing activity
                                                                                                                                                                          • Drug Stores Shopped

                                                                                                                                                                            • Key points
                                                                                                                                                                              • Walgreens and CVS see most visits, online shopping less common
                                                                                                                                                                                • Figure 49: Drug stores shopped, in-store vs. online, October 2012
                                                                                                                                                                              • Men and women have similar shopping preferences among drug stores
                                                                                                                                                                                • Figure 50: Drug stores shopped, by gender, October 2012
                                                                                                                                                                              • Walgreens visited most often by all ages, younger adults shop online
                                                                                                                                                                                • Figure 51: Drug stores shopped, by age, October 2012
                                                                                                                                                                              • Highest-income earners shopping at a variety of drug store retailers
                                                                                                                                                                                • Figure 52: Drug stores shopped, by household income, October 2012
                                                                                                                                                                            • Where Prescriptions are Filled

                                                                                                                                                                              • Key points
                                                                                                                                                                                • CVS most visited for prescriptions, online ordering low
                                                                                                                                                                                  • Figure 53: Drug stores where prescriptions are filled, October 2012
                                                                                                                                                                                • Men fill prescriptions at a wider variety of stores compared to women
                                                                                                                                                                                  • Figure 54: Drug stores where prescriptions are filled, by gender, October 2012
                                                                                                                                                                                • Younger adults prefer CVS and Walgreens, 65+ prefer mail order
                                                                                                                                                                                  • Figure 55: Drug stores where prescriptions are filled, by age, October 2012
                                                                                                                                                                                • CVS favored across all incomes for prescriptions, lower-income earners use Walmart
                                                                                                                                                                                  • Figure 56: Drug stores where prescriptions are filled, by household income, October 2012
                                                                                                                                                                              • Factors that Would Encourage More Drug Store Shopping

                                                                                                                                                                                • Key points
                                                                                                                                                                                  • Lower prices, more sales would encourage more drug store shopping
                                                                                                                                                                                    • Figure 57: Factors that would encourage more drug store shopping, October 2012
                                                                                                                                                                                  • Women savvier shoppers than men, look for better prices more often
                                                                                                                                                                                    • Figure 58: Factors that would encourage more drug store shopping, by gender, October 2012
                                                                                                                                                                                  • Younger adults motivated by lower prices, more promotions
                                                                                                                                                                                    • Figure 59: Factors that would encourage more drug store shopping, by age, October 2012
                                                                                                                                                                                  • Regardless of household income, lower prices and special offers appeal to those in various groups
                                                                                                                                                                                    • Figure 60: Factors that would encourage more drug store shopping, by household income, October 2012
                                                                                                                                                                                • Items Purchased at Drug Stores

                                                                                                                                                                                  • Key points
                                                                                                                                                                                    • OTC and prescription medication most commonly purchased items at drug stores
                                                                                                                                                                                      • Figure 61: Items purchased at drug stores, October 2012
                                                                                                                                                                                    • Men do buy beauty and personal care items at drug stores
                                                                                                                                                                                      • Figure 62: Items purchased at drug stores, by gender, October 2012
                                                                                                                                                                                    • Younger shoppers more likely than other groups to buy food, drinks at drug stores
                                                                                                                                                                                      • Figure 63: Items purchased at drug stores, by age, October 2012
                                                                                                                                                                                    • Highest-income earners most likely to buy OTC meds at drug stores
                                                                                                                                                                                      • Figure 64: Items purchased at drug stores, by household income, October 2012
                                                                                                                                                                                  • Attitudes/Opinions Toward Drug Stores

                                                                                                                                                                                    • Key points
                                                                                                                                                                                      • Location and price important to drug store shoppers
                                                                                                                                                                                        • Figure 65: Attitudes/opinions toward drug stores, October 2012
                                                                                                                                                                                      • Women browse product selection, men shop for convenience
                                                                                                                                                                                        • Figure 66: Attitudes/opinions toward drug stores, by gender, October 2012
                                                                                                                                                                                      • Older shoppers less concerned about price at drug stores
                                                                                                                                                                                        • Figure 67: Attitudes/opinions toward drug stores, by age, October 2012
                                                                                                                                                                                      • Similar attitudes toward drug stores seen across all household incomes
                                                                                                                                                                                        • Figure 68: Attitudes/opinions toward drug stores, by household income, October 2012
                                                                                                                                                                                    • Visits to Retail Clinics

                                                                                                                                                                                      • Key points
                                                                                                                                                                                        • Retail health clinic usage relatively low
                                                                                                                                                                                          • Figure 69: Visits to retail health clinics, October 2012
                                                                                                                                                                                        • Younger consumers most likely to take advantage of retail health clinics
                                                                                                                                                                                          • Figure 70: Visits to retail health clinics, by gender, age, and household income, October 2012
                                                                                                                                                                                        • Online shoppers tend to visit stores for clinic visits
                                                                                                                                                                                          • Figure 71: Visits to retail health clinics, by drug stores shopped in previous 12 months, October 2012
                                                                                                                                                                                      • Type of Treatment Received and Reasons for Visiting Retail Health Clinics

                                                                                                                                                                                        • Key points
                                                                                                                                                                                          • Most visit retail clinics for an immunization or shot
                                                                                                                                                                                            • Figure 72: Type of treatment received at retail health clinic, by gender, age and household income, October 2012
                                                                                                                                                                                          • Walgreens shoppers likely to visit clinics for immunization/shots
                                                                                                                                                                                            • Figure 73: Type of treatment received at retail health clinic, by drug stores shopped in the last 12 months, October 2012
                                                                                                                                                                                          • Reasons for visiting
                                                                                                                                                                                            • Most visit clinics for convenience
                                                                                                                                                                                              • Figure 74: Reasons for visiting retail health clinic, October 2012
                                                                                                                                                                                            • Younger, lower-income consumers visit clinics as they don’t have health insurance
                                                                                                                                                                                              • Figure 75: Reasons for visiting retail health clinic, by gender, age and household income, October 2012
                                                                                                                                                                                            • Convenience drives most visits to retail clinics
                                                                                                                                                                                              • Figure 76: Reasons for visiting retail health clinic, by drug stores shopped in the last 12 months, October 2012
                                                                                                                                                                                          • Satisfaction and Likelihood of Repeat Visits to Retail Health Clinics

                                                                                                                                                                                            • Key points
                                                                                                                                                                                              • More than 70% satisfied with treatment at retail clinics
                                                                                                                                                                                                • Figure 77: Satisfaction with treatment at retail health clinic, October 2012
                                                                                                                                                                                              • Women more likely than men to be satisfied with timeliness of treatment
                                                                                                                                                                                                • Figure 78: Satisfaction with treatment at retail health clinic, by gender, October 2012
                                                                                                                                                                                              • Older adults satisfied with timeliness of treatment at retail clinics
                                                                                                                                                                                                • Figure 79: Satisfaction with treatment at retail health clinic, by age and household income, October 2012
                                                                                                                                                                                              • Walgreens shoppers most likely to say treatment received in a timely manner
                                                                                                                                                                                                • Figure 80: Satisfaction with treatment at retail health clinic, by drug stores shopped in past 12 months, October 2012
                                                                                                                                                                                              • Most are likely to return to retail health clinics
                                                                                                                                                                                                • Figure 81: Likelihood of repeat visit to retail health clinic, by gender, age and household income, October 2012
                                                                                                                                                                                              • Major drug store chain shoppers likely to repeat visits to clinics
                                                                                                                                                                                                • Figure 82: Likelihood of repeat visit to retail health clinic, by drug stores shopped in last 12 months, October 2012
                                                                                                                                                                                            • Impact of Race and Hispanic Origin

                                                                                                                                                                                              • Key points
                                                                                                                                                                                                • Hispanics more likely than other groups to shop at Walgreens
                                                                                                                                                                                                  • Figure 83: Drug stores shopped, by race/Hispanic origin, October 2012
                                                                                                                                                                                                • Hispanics fill prescriptions at a variety of stores
                                                                                                                                                                                                  • Figure 84: Drug stores where prescriptions are filled, by race/Hispanic origin, October 2012
                                                                                                                                                                                                • Lower prices would appeal to whites and Hispanics
                                                                                                                                                                                                  • Figure 85: Factors that would encourage more drug store shopping, by race/Hispanic origin, October 2012
                                                                                                                                                                                                • Whites purchase medicine, blacks and Hispanics buy convenience products
                                                                                                                                                                                                  • Figure 86: Items purchased at drug stores, by race/Hispanic origin, October 2012
                                                                                                                                                                                                • Hispanics like to shop for groceries at drug stores
                                                                                                                                                                                                  • Figure 87: Attitudes/opinions toward drug stores, by race/Hispanic origin, October 2012
                                                                                                                                                                                                • Hispanics most likely to visit retail health clinics
                                                                                                                                                                                                  • Figure 88: Visits to retail health clinics, by race/Hispanic origin, October 2012
                                                                                                                                                                                              • Cluster Analysis

                                                                                                                                                                                                  • Online Averse
                                                                                                                                                                                                    • Demographics
                                                                                                                                                                                                      • Characteristics
                                                                                                                                                                                                        • Opportunity
                                                                                                                                                                                                          • Just the Basics
                                                                                                                                                                                                            • Demographics
                                                                                                                                                                                                              • Characteristics
                                                                                                                                                                                                                • Opportunity
                                                                                                                                                                                                                  • Pharmacy Centrics
                                                                                                                                                                                                                    • Demographics
                                                                                                                                                                                                                      • Opportunity
                                                                                                                                                                                                                        • Price Sensitive Shoppers
                                                                                                                                                                                                                          • Demographics
                                                                                                                                                                                                                            • Characteristics
                                                                                                                                                                                                                              • Opportunity
                                                                                                                                                                                                                                • Cluster characteristics tables
                                                                                                                                                                                                                                  • Figure 89: Drug stores shopped, by target clusters, October 2012
                                                                                                                                                                                                                                  • Figure 90: Drug stores shopped–in-store, by target clusters, October 2012
                                                                                                                                                                                                                                  • Figure 91: Drug stores shopped–online, by target clusters, October 2012
                                                                                                                                                                                                                                  • Figure 92: Drug stores where prescriptions are filled, by target clusters, October 2012
                                                                                                                                                                                                                                  • Figure 93: Drug stores where prescriptions are filled–in-store, by target clusters, October 2012
                                                                                                                                                                                                                                  • Figure 94: Factors that would encourage more drug store shopping, by target clusters, October 2012
                                                                                                                                                                                                                                  • Figure 95: Items purchased at drug stores, by target clusters, October 2012
                                                                                                                                                                                                                                  • Figure 96: Attitudes/opinions toward drug stores, by target clusters, October 2012
                                                                                                                                                                                                                                  • Figure 97: Visits to retail health clinics, by target clusters, October 2012
                                                                                                                                                                                                                                • Cluster demographic tables
                                                                                                                                                                                                                                  • Figure 98: Target clusters, by demographics, October 2012
                                                                                                                                                                                                                                • Cluster methodology
                                                                                                                                                                                                                                • Appendix: Other Useful Consumer Tables

                                                                                                                                                                                                                                  • Drug stores shopped
                                                                                                                                                                                                                                    • Figure 99: Drug stores shopped, by marital/relationship status, October 2012
                                                                                                                                                                                                                                    • Figure 100: Drug stores shopped, by number of people in household, October 2012
                                                                                                                                                                                                                                    • Figure 101: Drug stores shopped, by generation, October 2012
                                                                                                                                                                                                                                  • Drug stores shopped—In-store
                                                                                                                                                                                                                                    • Figure 102: Drug stores shopped–in-store, by gender, October 2012
                                                                                                                                                                                                                                    • Figure 103: Drug stores shopped–in-store, by age, October 2012
                                                                                                                                                                                                                                    • Figure 104: Drug stores shopped–in-store, by household income, October 2012
                                                                                                                                                                                                                                    • Figure 105: Drug stores shopped–in-store, by race/Hispanic origin, October 2012
                                                                                                                                                                                                                                    • Figure 106: Drug stores shopped–in-store, by marital/relationship status, October 2012
                                                                                                                                                                                                                                    • Figure 107: Drug stores shopped–in-store, by number of people in household, October 2012
                                                                                                                                                                                                                                    • Figure 108: Drug stores shopped–in-store, by generation, October 2012
                                                                                                                                                                                                                                  • Drug stores shopped - Online
                                                                                                                                                                                                                                    • Figure 109: Drug stores shopped–online, by gender, October 2012
                                                                                                                                                                                                                                    • Figure 110: Drug stores shopped–online, by age, October 2012
                                                                                                                                                                                                                                    • Figure 111: Drug stores shopped–online, by household income, October 2012
                                                                                                                                                                                                                                    • Figure 112: Drug stores shopped–online, by race/Hispanic origin, October 2012
                                                                                                                                                                                                                                    • Figure 113: Drug stores shopped–online, by marital/relationship status, October 2012
                                                                                                                                                                                                                                    • Figure 114: Drug stores shopped–online, by number of people in household, October 2012
                                                                                                                                                                                                                                  • Where prescriptions are filled
                                                                                                                                                                                                                                    • Figure 115: Drug stores where prescriptions are filled, by marital/relationship status, October 2012
                                                                                                                                                                                                                                    • Figure 116: Drug stores where prescriptions are filled, by number of people in household, October 2012
                                                                                                                                                                                                                                    • Figure 117: Drug stores where prescriptions are filled, by generation, October 2012
                                                                                                                                                                                                                                  • Where prescriptions are filled—In-store
                                                                                                                                                                                                                                    • Figure 118: Drug stores where prescriptions are filled–in-store, by gender, October 2012
                                                                                                                                                                                                                                    • Figure 119: Drug stores where prescriptions are filled–in-store, by age, October 2012
                                                                                                                                                                                                                                    • Figure 120: Drug stores where prescriptions are filled–in-store, by household income, October 2012
                                                                                                                                                                                                                                    • Figure 121: Drug stores where prescriptions are filled–in-store, by race/Hispanic origin, October 2012
                                                                                                                                                                                                                                    • Figure 122: Drug stores where prescriptions are filled–in-store, by generation, October 2012
                                                                                                                                                                                                                                  • Factors that would encourage more drug store shopping
                                                                                                                                                                                                                                    • Figure 123: Factors that would encourage more drug store shopping, by marital/relationship status, October 2012
                                                                                                                                                                                                                                    • Figure 124: Factors that would encourage more drug store shopping, by number of people in household, October 2012
                                                                                                                                                                                                                                    • Figure 125: Factors that would encourage more drug store shopping, by generation, October 2012
                                                                                                                                                                                                                                  • Items purchased at drug stores
                                                                                                                                                                                                                                    • Figure 126: Items purchased at drug stores, by marital/relationship status, October 2012
                                                                                                                                                                                                                                    • Figure 127: Items purchased at drug stores, by number of people in household, October 2012
                                                                                                                                                                                                                                    • Figure 128: Items purchased at drug stores, by generation, October 2012
                                                                                                                                                                                                                                    • Figure 129: Items purchased at drug stores, by drug stores shopped, October 2012
                                                                                                                                                                                                                                  • Coupon use at drug stores
                                                                                                                                                                                                                                    • Figure 130: Coupon use, by gender, April 2011-June 2012
                                                                                                                                                                                                                                    • Figure 131: Coupon use, by age, April 2011-June 2012
                                                                                                                                                                                                                                    • Figure 132: Coupon use, by household income, April 2011-June 2012
                                                                                                                                                                                                                                    • Figure 133: Coupon use, by race/Hispanic origin, April 2011-June 2012
                                                                                                                                                                                                                                  • Attitudes/opinions toward drug stores
                                                                                                                                                                                                                                    • Figure 134: Attitudes/opinions toward drug stores, by marital/relationship status, October 2012
                                                                                                                                                                                                                                    • Figure 135: Attitudes/opinions toward drug stores, by number of people in household, October 2012
                                                                                                                                                                                                                                    • Figure 136: Attitudes/opinions toward drug stores, by generation, October 2012
                                                                                                                                                                                                                                    • Figure 137: Attitudes/opinions toward drug stores, by drug stores shopped, October 2012
                                                                                                                                                                                                                                  • Visits to retail health clinics
                                                                                                                                                                                                                                    • Figure 138: Visits to retail health clinics, by generation, October 2012
                                                                                                                                                                                                                                  • Type of treatment received
                                                                                                                                                                                                                                    • Figure 139: Type of treatment received at retail health clinic, by race/Hispanic origin, October 2012
                                                                                                                                                                                                                                  • Reasons for visiting retail health clinic
                                                                                                                                                                                                                                    • Figure 140: Reasons for visiting retail health clinic, by race/Hispanic origin, October 2012
                                                                                                                                                                                                                                  • Satisfaction with treatment at retail health clinic
                                                                                                                                                                                                                                    • Figure 141: Satisfaction with treatment at retail health clinic, by race/Hispanic origin, October 2012
                                                                                                                                                                                                                                  • Likelihood of repeat visit to retail health clinic
                                                                                                                                                                                                                                    • Figure 142: Likelihood of repeat visit to retail health clinic, by race/Hispanic origin, October 2012
                                                                                                                                                                                                                                • Appendix – Social Media

                                                                                                                                                                                                                                  • Brand awareness
                                                                                                                                                                                                                                    • Figure 143: Brand awareness, Walgreens, October 2012
                                                                                                                                                                                                                                    • Figure 144: Brand awareness, CVS, October 2012
                                                                                                                                                                                                                                    • Figure 145: Brand awareness, Duane Reade, October 2012
                                                                                                                                                                                                                                    • Figure 146: Brand awareness, Rite Aid, October 2012
                                                                                                                                                                                                                                    • Figure 147: Brand awareness, Walmart, October 2012
                                                                                                                                                                                                                                    • Figure 148: Brand Awareness, Target, October 2012
                                                                                                                                                                                                                                  • Interaction with brands
                                                                                                                                                                                                                                    • Figure 149: Interaction with Walgreens, October 2012
                                                                                                                                                                                                                                    • Figure 150: Interaction with Walgreens, October 2012 (continued)
                                                                                                                                                                                                                                    • Figure 151: Interactions with brands, CVS, October 2012
                                                                                                                                                                                                                                    • Figure 152: Interactions with brands, CVS, October 2012 (continued)
                                                                                                                                                                                                                                    • Figure 153: Brand awareness, Duane Reade, October 2012
                                                                                                                                                                                                                                    • Figure 154: Brand awareness, Duane Reade, October 2012 (continued)
                                                                                                                                                                                                                                    • Figure 155: Brand Interaction, Rite Aid, October 2012
                                                                                                                                                                                                                                    • Figure 156: Brand Interaction, Rite Aid, October 2012 (continued)
                                                                                                                                                                                                                                    • Figure 157: Brand interaction, Walmart, October 2012
                                                                                                                                                                                                                                    • Figure 158: Brand interaction, Walmart, October 2012 (continued)
                                                                                                                                                                                                                                    • Figure 159: Brand interaction, Target, October 2012
                                                                                                                                                                                                                                    • Figure 160: Brand interaction, Target, October 2012 (continued)
                                                                                                                                                                                                                                  • Motivations for interacting with brands
                                                                                                                                                                                                                                    • Figure 161: Motivations for interacting with brands, Walgreens, October 2012
                                                                                                                                                                                                                                    • Figure 162: Motivations for interacting with brands, Walgreens, October 2012 (continued)
                                                                                                                                                                                                                                    • Figure 163: Motivations for interacting with brands, CVS, October 2012
                                                                                                                                                                                                                                    • Figure 164: Motivations for interacting with brands, CVS, October 2012 (continued)
                                                                                                                                                                                                                                    • Figure 165: Motivations for interacting with brands, Duane Reade, October 2012
                                                                                                                                                                                                                                    • Figure 166: Motivations for interacting with brands, Duane Reade, October 2012 (continued)
                                                                                                                                                                                                                                    • Figure 167: Motivations for interacting with brands, Rite Aid, October 2012
                                                                                                                                                                                                                                    • Figure 168: Motivations for interacting with brands, Rite Aid, October 2012 (continued)
                                                                                                                                                                                                                                    • Figure 169: Motivations for interacting with brands, Walmart, October 2012
                                                                                                                                                                                                                                    • Figure 170: Motivations for interacting with brands, Walmart, October 2012 (continued)
                                                                                                                                                                                                                                    • Figure 171: Motivations for interacting with brands, Target, October 2012
                                                                                                                                                                                                                                    • Figure 172: Motivations for interacting with brands, Target, October 2012
                                                                                                                                                                                                                                  • Online conversations
                                                                                                                                                                                                                                    • Figure 173: Percentage of online consumer conversation, by selected drug store brand, Sept. 18-Dec. 18, 2012
                                                                                                                                                                                                                                    • Figure 174: Trends in online mentions of selected drug store brands, by day, Sept. 18-Dec. 18, 2012
                                                                                                                                                                                                                                    • Figure 175: Online mentions of selected drug store brands, by page type, Sept. 18-Dec. 18, 2012
                                                                                                                                                                                                                                    • Figure 176: Online mentions by types of conversations concerning selected drug store brands, Sept. 18-Dec. 18, 2012
                                                                                                                                                                                                                                    • Figure 177: Online mentions by types of conversations concerning selected drug store brands, by day, Sept. 18-Dec. 18, 2012
                                                                                                                                                                                                                                    • Figure 178: Types of online conversations regarding selected drug store brands, by type of website, Sept. 18-Dec. 18, 2012
                                                                                                                                                                                                                                • Appendix: Trade Associations

                                                                                                                                                                                                                                  Companies Covered

                                                                                                                                                                                                                                  • Albertsons Inc.
                                                                                                                                                                                                                                  • Amazon North America
                                                                                                                                                                                                                                  • American Pharmacists Association (APhA)
                                                                                                                                                                                                                                  • Chain Drug Marketing Association
                                                                                                                                                                                                                                  • Coca-Cola Company (The) (USA)
                                                                                                                                                                                                                                  • Consumer Healthcare Products Association (CHPA)
                                                                                                                                                                                                                                  • CVS Caremark Corporation
                                                                                                                                                                                                                                  • Discount Drug Mart Inc
                                                                                                                                                                                                                                  • Duane Reade, Inc
                                                                                                                                                                                                                                  • Eckerd Drugstores
                                                                                                                                                                                                                                  • Food and Drug Administration
                                                                                                                                                                                                                                  • GNC Corporation
                                                                                                                                                                                                                                  • Longs Drug Stores Corporation
                                                                                                                                                                                                                                  • National Retail Federation (NRF)
                                                                                                                                                                                                                                  • Private Label Manufacturers Association (PLMA)
                                                                                                                                                                                                                                  • Rite Aid Corporation
                                                                                                                                                                                                                                  • Safeway Inc
                                                                                                                                                                                                                                  • Save-A-Lot Food Stores, Inc.
                                                                                                                                                                                                                                  • Shaw's Supermarkets, Inc
                                                                                                                                                                                                                                  • Supervalu Inc
                                                                                                                                                                                                                                  • Target Corporation
                                                                                                                                                                                                                                  • Twitter, Inc.
                                                                                                                                                                                                                                  • Walgreen Co
                                                                                                                                                                                                                                  • Walmart Stores (USA)
                                                                                                                                                                                                                                  • World Health Organization

                                                                                                                                                                                                                                  The Drug Store Shopper - US - January 2013

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