The Emergence of 'Free Independent Travellers' in Asia - July 2014
“There can be no doubt that Asian travelers have become more mobile and adventurous over the last decade and are now exploring places that were once the preserve of the backpackers and action-seeking Europeans.”
– ASEAN Tourism Marketing Strategy, 2012-2015
This report looks at the following areas:
- What key factors are driving FIT growth in Asia?
- Which Asian countries are leading the surge in outbound FITs?
- Which destinations are Asian FITs visiting?
- To what degree is intra-Asia travel central to the future of FITs in Asia?
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