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The Evolution of Wellness Tourism - August 2016

“Wellness is an optimal state of health. It concerns a person’s individual health physically, mentally, emotionally and spiritually and also their role in society and fulfilling expectations in their family, community, place of worship, workplace and environment.”
– The World Health Organization (WHO)

The report looks at the following areas:

  • What is the history of spa and wellness tourism?
  • What are the typologies and drivers of wellness tourism?
  • Who are the wellness tourism consumers?
  • What is spa tourism?
  • What is thermal and mineral springs tourism?
  • What are the key future spa and wellness trends?

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Table of contents

  1. Introduction

      • What is wellness?
        • Figure 1: The six dimensions of wellness, 2016
        • Figure 2: The Illness-Wellness Continuum, 2016
      • What is wellness tourism?
        • Characteristics of medical tourists
          • Characteristics of wellness tourists
              • Figure 3: Main sectors of the US$3.4-trillion global wellness economy, 2013
          • Data Sources

            • Overview

              • How wellness tourism has evolved
                • Figure 4: The wellness tourism timeline, 2016
                • Figure 5: The wellness tourism timeline (continued)
                • Figure 6: Extent of global tourism & global wellness tourism travel markets*, 2016
                • Figure 7: Overall structure of wellness tourism experiences, 2016
            • Wellness Tourism: a Closer Look

                • Drivers of wellness tourism
                  • Stress and pace of life acceleration
                    • Meaning of life
                      • Alienation
                        • Ageing population
                          • The search for community
                            • Healthier lifestyles through better health awareness
                              • New generation of spa-goers
                                • The Internet and new technology
                                  • Wellness tourism activities
                                    • General spa treatments
                                      • Water- and heat-based treatments
                                        • Body-based therapies
                                          • Exercise and fitness
                                            • Alternative and mind/body activities
                                              • Nutrition and diet
                                                • Relaxation techniques
                                                  • New-Age therapies
                                                    • Creative arts
                                                      • Spiritual and other activities
                                                      • Measuring the Wellness Tourism Economy

                                                            • Figure 8: Division of wellness trip market, 2013
                                                            • Figure 9: Wellness tourism by region, 2012 & 2013
                                                            • Figure 10: Top 10 wellness tourism markets, 2013
                                                        • Global Wellness Tourism Highlights by Region

                                                          • North America
                                                            • Europe
                                                              • Asia Pacific
                                                                • Latin America and the Caribbean
                                                                  • Middle East, North Africa & Sub-Saharan Africa
                                                                  • The Wellness Tourism Consumer

                                                                      • Periphery ‘Entry Level’ wellness tourism consumers
                                                                        • Mid-level wellness tourism consumers
                                                                          • Core wellness tourism consumers
                                                                            • The age factor
                                                                                • Figure 11: Wellness elements & their importance to wellness tourists, 2016
                                                                              • Wellness travel preferences
                                                                                • Millennials and Generation X
                                                                                  • Baby Boomers and older tourists
                                                                                  • Spa Tourism

                                                                                      • Figure 12: Constituents of global wellness tourism, 2016
                                                                                    • Spa industry sectors
                                                                                        • Figure 13: Spa facilities by type, comparing 2007 & 2013
                                                                                      • Spa consumers
                                                                                        • Spa use by generation
                                                                                          • The savvy spa guest
                                                                                            • Men and spas
                                                                                              • Spa tourism employment – cause for concern?
                                                                                                • Current and future spa managers/directors
                                                                                                  • Spa management-related educational institutions and training providers
                                                                                                    • Spa businesses and industry leaders
                                                                                                    • Spa Tourism Highlights by Region

                                                                                                        • Figure 14: Spa facilities by world region, 2007 & 2013
                                                                                                      • Asia Pacific
                                                                                                        • Figure 15: A generalisation – Asia’s key markets for spa, 2014
                                                                                                      • Europe
                                                                                                        • North America
                                                                                                          • Figure 16: Number & type of spa establishments in the US, 2015
                                                                                                        • Latin America and Caribbean
                                                                                                          • Middle East and North Africa
                                                                                                            • Sub-Saharan Africa
                                                                                                            • Thermal/Mineral Springs Tourism

                                                                                                                  • Figure 17: Thermal/mineral springs establishments by region, 2013
                                                                                                                • Regional highlights
                                                                                                                  • Asia Pacific
                                                                                                                    • Middle East – North Africa
                                                                                                                      • Sub-Saharan Africa
                                                                                                                      • Wellness Tourism – Movers and Shakers

                                                                                                                        • The Global Wellness Summit
                                                                                                                          • SRI International
                                                                                                                            • Peter and Susie Ellis – founders of Spafinder Wellness 365
                                                                                                                              • László Puczkó and Melanie Smith – founders of The Tourism Observatory for Health, Wellness and Spa (TOHWS)
                                                                                                                                • The European Spas Association (ESPA)
                                                                                                                                  • The International Health & Wellness Alliance
                                                                                                                                    • Kirien Withers – Australian Spa Guru
                                                                                                                                      • The Hartman Group
                                                                                                                                      • What Next?

                                                                                                                                          • Changing wellness-tourism drivers
                                                                                                                                            • A younger demographic looking for adventure
                                                                                                                                              • Cancer awareness in spas
                                                                                                                                                • New retreat study
                                                                                                                                                  • Spa and wellness fests
                                                                                                                                                    • Wellness at sea
                                                                                                                                                      • New chain of hot-springs resorts to stretch across Eastern Europe
                                                                                                                                                        • The discovery of Europe’s lesser-known healing traditions
                                                                                                                                                          • Wellness resorts will refocus on nature and simplicity
                                                                                                                                                            • A final thought…

                                                                                                                                                            Companies Covered

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                                                                                                                                                            The Evolution of Wellness Tourism - August 2016

                                                                                                                                                            US $391.67 (Excl.Tax)