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The Hispanic Apparel and Footwear Consumer - US - November 2013

“Hispanics of all genders, age groups, and income levels are looking for ways to find more value when purchasing apparel and footwear. Yet individual segments of the Hispanic audience present unique opportunities for marketers trying to convince them to buy now. Hispanics who are young, with children, more affluent, or Spanish speaking can be marketed to in a way that meets their specific needs as well as their budget. And as their thriftiness recedes brands will be well-positioned to capitalize.”

– Susan Menke, Category Manager, Multicultural

Some questions answered in this report include:

  • How can marketers keep over indexing Hispanics from cutting back?
  • What about parents, a crucial demographic?
  • Why do more affluent and Spanish-speaking niches also need attention?

Hispanics are a large and fast-growing population who spend more on apparel and footwear than non-Hispanics. Because the Hispanic population is a diverse group with a varied set of spending habits and attitudes about style/fashion, there is a tremendous opportunity for marketers who can meet the specific needs of these consumers.

Readers of this report will learn:

  • Important demographics of the Hispanic consumer, including how varying levels of acculturation and income affect purchasing behavior.
  • Where Hispanics buy apparel and footwear products and the types of products and services they are shopping for.
  • The differences between Hispanic and non-Hispanic consumers’ attitudes toward personal appearance, fashion, and style.
  • Hispanic attitudes toward the shopping experience.
  • How and why Hispanic shopping behavior has changed in the past year, and the strategies that can help marketers stay relevant.

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Expenditures
            • Consumer survey data
              • Abbreviations and terms
                • Abbreviations
                  • Terms
                  • Executive Summary

                      • Hispanic apparel and footwear expenditures show signs of recovery in 2012
                        • Figure 1: Average expenditures per Hispanic households on apparel and footwear, three-year rolling averages, at current prices, 2007-12
                      • Hispanic households spend more on apparel and footwear
                        • Figure 2: Average household expenditures* for apparel and footwear, by segment and Hispanic origin, indexed to all households, 2012
                      • Discount stores most popular for kids’ items, mid-level stores for adults
                        • Figure 3: Types of stores where Hispanics purchase apparel and footwear, by type of apparel/footwear, July 2013
                      • Online purchases still limited among Hispanics
                        • Figure 4: Types of stores where Hispanics purchase any adult apparel and footwear, by age, July 2013
                      • Hispanics’ beliefs about the importance of personal appearance has them constantly looking to update their wardrobes
                        • Figure 5: Hispanics’ attitudes toward style and fashion (any agree), July 2013
                      • Brand names gain importance as Hispanics gain affluence
                        • Figure 6: Hispanics’ attitudes toward shopping (any agree), by household income, July 2013
                      • Spanish-dominant Hispanics look for clothes reflecting Hispanic heritage
                        • Figure 7: Hispanics’ attitudes toward shopping (any agree), by primary language spoken at home, July 2013
                      • Hispanics willing to wait for right moment to buy adult clothing and shoes
                        • Figure 8: Hispanics’ shopping behavior changes in last year for adult clothing and shoes, July 2013
                      • What we think
                      • Issues and Insights

                          • As Hispanics look for value, is it possible to engage them online?
                            • The issues
                              • Insight: Engage with younger Hispanics online
                                • When targeting Hispanics, children also must be considered
                                  • The issues
                                    • Insight: Making stores welcoming to Hispanics with their families and their children
                                      • Approaching Hispanics as they look for sales
                                        • The issues
                                          • Insight: Offer value, but more importantly, become part of their comfort zone
                                          • Trend Applications

                                              • Trend: Buydeology
                                                • Trend: Who Are the Joneses?
                                                  • Mintel Futures: Human
                                                  • Apparel and Footwear Expenditures

                                                    • Key points
                                                      • Hispanic expenditures on apparel and footwear beginning to recover
                                                        • Figure 9: Average expenditures by Hispanic households for apparel and footwear, three-year rolling averages, at current prices, 2007-12
                                                      • Hispanics spend more than non-Hispanics, overall and for all segments
                                                        • Figure 10: Average household expenditures for apparel and footwear, by Hispanic origin, three-year rolling averages, at current prices, 2007-12
                                                        • Figure 11: Average household expenditures* for apparel and footwear, by segment and Hispanic origin, indexed to all households, 2012
                                                      • Women’s clothing still the largest share, while spending on men’s clothing drives the increase
                                                        • Figure 12: Average expenditures by Hispanic households for apparel and footwear, by category, at current prices, three-year rolling averages, 2010 and 2012
                                                    • Apparel and Footwear Purchases

                                                      • Key points
                                                        • Hispanics more likely to purchase footwear
                                                          • Figure 13: Incidence of footwear purchases in last 12 months, by Hispanic origin, May 2012-June 2013
                                                        • Hispanics purchase variety of shoe types
                                                          • Figure 14: Types of footwear purchased in last 12 months, by Hispanic origin, May 2012-June 2013
                                                        • In sports, Nike and adidas popular among Hispanic consumers
                                                          • Figure 15: Brands of footwear purchased in last 12 months, by Hispanic origin, May 2012-June 2013
                                                        • Hispanics less likely to buy licensed apparel
                                                          • Figure 16: Purchases of licensed sports apparel in last 12 months, by Hispanic origin, May 2012-June 2013
                                                          • Figure 17: Types of licensed sports apparel purchased in last 12 months, by Hispanic origin, May 2012-June 2013
                                                        • Hispanic men more likely to buy dress shoes
                                                          • Figure 18: Types of men's clothing and shoes purchased in last 12 months, by Hispanic origin, May 2012-June 2013
                                                        • Hispanic women purchase more traditional apparel
                                                          • Figure 19: Types of women's clothing and shoes Hispanics purchased in last 12 months, by Hispanic origin, May 2012-June 2013
                                                      • Marketing Strategies

                                                        • Brands partnering with athletes relevant to Hispanic consumers
                                                          • Adidas partners with Lionel Messi
                                                            • Figure 20: adidas “Play the Messi Way” television ad, 2013
                                                          • Nike sponsors Spanish championship team FC Barcelona
                                                            • Figure 21: Nike “Better World – Nike Football National Team Kits” television ad, 2012
                                                          • Mexican brand NaCo appeals to young Hispanics by making some traditions look cool
                                                            • Macy’s is one of few mid- to high-end retailers with a Hispanic focus
                                                              • Discount retailers Target and Walmart spend big on Hispanics
                                                                • Target’s Height of Summer featuring Hispanic musicians tweeted by Oprah
                                                                  • Kmart partners with Latin star Sofia Vergara from the hit comedy Modern Family
                                                                    • Figure 22: Kmart “Sofia Vergara”, television ad, 2013
                                                                • Social Media

                                                                  • Key points
                                                                    • Social media metrics
                                                                      • Figure 23: Key social media metrics, October 2013
                                                                    • Market overview
                                                                      • Brand usage and awareness
                                                                        • Figure 24: Brand usage and awareness for selected apparel and footwear brands, July 2013
                                                                      • Interaction with apparel and footwear brands
                                                                        • Figure 25: Interaction with select apparel and footwear brands, July 2013
                                                                      • Online conversations
                                                                        • Figure 26: Spanish-language online mentions around select apparel and footwear brands, by day, April 14-Oct. 13, 2013
                                                                      • Where are people talking about apparel and footwear brands?
                                                                        • Figure 27: Spanish-language online mentions around select apparel and footwear brands, by page type, April 14-Oct. 13, 2013
                                                                      • What are people talking about?
                                                                        • Figure 28: Topics of discussion among the selected apparel and footwear brands, April 14-Oct. 13, 2013
                                                                        • Figure 29: Topics of discussion among the selected apparel and footwear brands, by page type, April 14-Oct. 13, 2013
                                                                    • Analysis by Brand

                                                                      • Nike
                                                                        • Figure 30: Social media metrics – Nike, October 2013
                                                                      • Key online campaigns
                                                                        • What we think
                                                                          • Levi’s
                                                                            • Figure 31: Social media metrics – Levi’s, October 2013
                                                                          • Key online campaigns
                                                                            • What we think
                                                                              • Reebok
                                                                                • Figure 32: Social media metrics – Reebok, October 2013
                                                                              • Key online campaigns
                                                                                • What we think
                                                                                  • Sears
                                                                                    • Figure 33: Social media metrics – Sears, October 2013
                                                                                  • Key online campaigns
                                                                                    • What we think
                                                                                      • JCPenney
                                                                                        • Figure 34: Social media metrics – JCPenney, October 2013
                                                                                      • Key online campaigns
                                                                                        • What we think
                                                                                          • Walmart
                                                                                            • Figure 35: Social media metrics – October 2013
                                                                                          • Key online campaigns
                                                                                            • What we think
                                                                                            • Where Children’s Apparel is Purchased

                                                                                              • Key points
                                                                                                • Mass merchandisers most popular for kids’ apparel
                                                                                                  • Figure 36: Stores where Hispanics purchase children’s apparel, by gender and children in the household, July 2013
                                                                                                • 25-44 year-old Hispanics buying more kids’ apparel
                                                                                                  • Figure 37: Stores where Hispanics purchase children’s apparel, by age, July 2013
                                                                                                • Regardless of income, Hispanics look to the same places to buy children’s clothes
                                                                                                  • Figure 38: Stores where Hispanics purchase children’s apparel, by household income, July 2013
                                                                                                • Children at the center of Spanish-dominant Hispanics
                                                                                                  • Figure 39: Stores where Hispanic purchase children’s apparel, by primary language spoken at home, July 2013
                                                                                              • Where Adults’ Apparel is Purchased

                                                                                                • Key points
                                                                                                  • Middle-end department stores most popular destinations for adult apparel
                                                                                                    • Figure 40: Stores where Hispanics purchase adult apparel, by gender, July 2013
                                                                                                  • Nearly half of younger Hispanics purchased adult apparel at athletic stores
                                                                                                    • Figure 41: Stores where Hispanics purchase adult apparel, by age, July 2013
                                                                                                  • More affluent Hispanics still visiting mass merchandisers
                                                                                                    • Figure 42: Stores where Hispanics purchase adult apparel, by household income, July 2013
                                                                                                  • Spanish-dominant Hispanics less likely to purchase at athletic stores
                                                                                                    • Figure 43: Stores where Hispanics purchase adult apparel, by primary language spoken at home, July 2013
                                                                                                • Where Children’s Footwear Is Purchased

                                                                                                  • Key points
                                                                                                    • Hispanics choose mass merchandisers for kids’ shoes as well
                                                                                                      • Figure 44: Stores where Hispanics purchase children's footwear, by gender and children in the household, July 2013
                                                                                                    • 35-44 year-old Hispanics buying more kids’ shoes
                                                                                                      • Figure 45: Stores where Hispanics purchase children's footwear, by age, July 2013
                                                                                                    • Regardless of household income, Hispanics look for value
                                                                                                      • Figure 46: Stores where Hispanics purchase children's footwear, by household income, July 2013
                                                                                                    • Spanish-dominant and bilingual Hispanics buying children’s shoes
                                                                                                      • Figure 47: Stores where Hispanics purchase children's footwear, by primary language spoken at home, July 2013
                                                                                                  • Where Adults’ Footwear Is Purchased

                                                                                                    • Key points
                                                                                                      • Discount retailers and discount footwear stores appealing to Hispanic women looking for adult shoes
                                                                                                        • Figure 48: Stores where Hispanics purchase adult footwear, by gender, July 2013
                                                                                                      • Older Hispanics buying shoes at mass merchandisers
                                                                                                        • Figure 49: Stores where Hispanics purchase adult footwear, by age, July 2013
                                                                                                      • More affluent Hispanics not choosing mass merchandisers for shoes
                                                                                                        • Figure 50: Stores where Hispanics purchase adult footwear, by household income, July 2013
                                                                                                    • Attitudes Toward Style and Fashion

                                                                                                      • Key points
                                                                                                        • Personal appearance matters and says a lot
                                                                                                          • Figure 51: Hispanics’ attitudes toward style and fashion (any agree), by gender, July 2013
                                                                                                        • Older Hispanics are more interested in style and fashion
                                                                                                          • Figure 52: Hispanics’ attitudes toward style and fashion (any agree), by age, July 2013
                                                                                                        • The value of personal appearance increases with income
                                                                                                          • Figure 53: Hispanics’ attitudes toward style and fashion (any agree), by household income, July 2013
                                                                                                        • Spanish-dominant and bilingual Hispanics consider appearance can help them improve their lives
                                                                                                          • Figure 54: Hispanics’ attitudes toward style and fashion (any agree), by primary language spoken at home, July 2013
                                                                                                        • Importance of appearance is being instilled to future generations
                                                                                                          • Figure 55: Hispanics’ attitudes toward style and fashion (any agree), by presence of children in household, July 2013
                                                                                                      • Attitudes Toward Shopping

                                                                                                        • Key points
                                                                                                          • Hispanics enjoy shopping for clothes and shoes
                                                                                                            • Figure 56: Hispanics’ attitudes toward shopping (any agree), by gender, July 2013
                                                                                                          • Love for shopping doesn’t decrease until later in life
                                                                                                            • Figure 57: Hispanics’ attitudes toward shopping (any agree), by age, July 2013
                                                                                                          • Brand names gain importance as Hispanics are more affluent
                                                                                                            • Figure 58: Hispanics’ attitudes toward shopping (any agree), by household income, July 2013
                                                                                                          • Spanish-dominant Hispanics more likely to prefer shopping for family’s clothes and shoes rather than for themselves
                                                                                                            • Figure 59: Hispanics’ attitudes toward shopping (any agree), by primary language spoken at home, July 2013
                                                                                                          • Hispanic parents put their kids first
                                                                                                            • Figure 60: Hispanics’ attitudes toward shopping (any agree), by presence of children in household, July 2013
                                                                                                        • Changes in Shopping Behavior

                                                                                                          • Key points
                                                                                                            • More than half of Hispanics waiting for sales on children’s products
                                                                                                              • Figure 61: Hispanics’ shopping behavior changes in last year for children's clothing and shoes, by gender, July 2013
                                                                                                            • Thriftiness is consistent across all household income groups
                                                                                                              • Figure 62: Hispanics’ shopping behavior changes in last year for children's clothing and shoes, by household income, July 2013
                                                                                                            • Spanish-dominant and bilingual Hispanics using coupons more often for children’s products
                                                                                                              • Figure 63: Hispanics’ shopping behavior changes in last year for children's clothing and shoes, by primary language spoken at home, July 2013
                                                                                                            • Hispanics waiting to buy adult clothing and shoes until they need to
                                                                                                              • Figure 64: Hispanics’ shopping behavior changes in last year for adult clothing and shoes, by gender, July 2013
                                                                                                            • Age has little impact on changes in shopping behavior
                                                                                                              • Figure 65: Hispanics’ shopping behavior changes in last year for adult clothing and shoes, by age, July 2013
                                                                                                            • More affluent Hispanics not looking to trade down in quality
                                                                                                              • Figure 66: Hispanics’ shopping behavior changes in last year for adult clothing and shoes, by household income, July 2013
                                                                                                          • Cluster Analysis

                                                                                                              • Cluster 1: Fashionless
                                                                                                                • Demographics
                                                                                                                  • Characteristics
                                                                                                                    • Opportunity
                                                                                                                      • Cluster 2: Fashionistas
                                                                                                                        • Demographics
                                                                                                                          • Characteristics
                                                                                                                            • Opportunity
                                                                                                                              • Cluster 3: Moderate
                                                                                                                                • Demographics
                                                                                                                                  • Characteristics
                                                                                                                                    • Opportunity
                                                                                                                                      • Cluster characteristic tables
                                                                                                                                        • Figure 67: Hispanic apparel and footwear clusters, July 2013
                                                                                                                                        • Figure 68: Stores where Hispanics purchase children’s apparel, by apparel and footwear clusters, July 2013
                                                                                                                                        • Figure 69: Stores where Hispanics purchase adult apparel, by apparel and footwear clusters, July 2013
                                                                                                                                        • Figure 70: Stores where Hispanics purchase children's footwear, by apparel and footwear clusters, July 2013
                                                                                                                                        • Figure 71: Stores where Hispanics purchase adult footwear, by apparel and footwear clusters, July 2013
                                                                                                                                        • Figure 72: Stores where Hispanics purchase adult apparel and footwear, by apparel and footwear clusters, July 2013
                                                                                                                                        • Figure 73: Stores where Hispanics purchase children’s apparel and footwear, by apparel and footwear clusters, July 2013
                                                                                                                                        • Figure 74: Hispanics’ attitudes toward style and fashion (any agree), by apparel and footwear clusters, July 2013
                                                                                                                                        • Figure 75: Hispanics’ attitudes toward shopping (any agree), by apparel and footwear clusters, July 2013
                                                                                                                                        • Figure 76: Hispanics’ shopping behavior changes in last year for children's clothing and shoes, by apparel and footwear clusters, July 2013
                                                                                                                                        • Figure 77: Hispanics’ shopping behavior changes in last year for adult clothing and shoes, by apparel and footwear clusters, July 2013
                                                                                                                                      • Cluster demographic tables
                                                                                                                                        • Figure 78: Hispanic apparel and footwear clusters, by demographics, July 2013
                                                                                                                                    • Appendix – Overview of the Hispanic Consumer

                                                                                                                                      • Key points
                                                                                                                                        • Hispanic purchasing power projected to reach $1.7 trillion by 2017
                                                                                                                                          • Figure 79: Purchasing power, by race/Hispanic origin, 1990-2017
                                                                                                                                        • Hispanic household income distribution
                                                                                                                                          • Figure 80: Median household income, by race/Hispanic origin of householder, 2011
                                                                                                                                        • Hispanic male median personal income improved in 2011
                                                                                                                                            • Figure 81: Median personal incomes of people aged 15 or older, by Hispanic origin and gender, in inflation-adjusted dollars, 2001-11
                                                                                                                                          • Hispanic unemployment rates declining
                                                                                                                                            • Figure 82: Percent unemployment at end of third quarter, by race/Hispanic origin, 2007-12
                                                                                                                                          • The Hispanic and total US population by age
                                                                                                                                            • Figure 83: US Hispanic population, by age, 2008-18
                                                                                                                                          • Hispanics are younger
                                                                                                                                            • Figure 84: Generational profile, Hispanics versus non-Hispanics, 2011
                                                                                                                                          • Hispanic households larger than non-Hispanic households
                                                                                                                                            • Figure 85: Average household size, by Hispanic origin/race of householder, 2001, 2008, and 2011
                                                                                                                                            • Figure 86: Number of households, by number of people in the household – Hispanics versus all, 2011
                                                                                                                                          • Hispanic households have younger children
                                                                                                                                            • Figure 87: Number of households with children, by race and Hispanic origin of householder, 2012
                                                                                                                                            • Figure 88: Number of households, by race of householder and presence and ages of children, 2011
                                                                                                                                          • Hispanic educational attainment generally high school or lower
                                                                                                                                            • Figure 89: Educational attainment of Hispanic men, by age, 2011
                                                                                                                                            • Figure 90: Educational attainment of Hispanic women, by age, 2011
                                                                                                                                          • Hispanics are more concentrated in southern and western states
                                                                                                                                            • Figure 91: Infographic of Hispanic population, by region of residence, 2000-10
                                                                                                                                          • Hispanics by country of origin/heritage
                                                                                                                                              • Figure 92: US Hispanic population, by country of origin/heritage, 2000-10
                                                                                                                                          • Appendix – Social Media

                                                                                                                                            • Online conversations
                                                                                                                                              • Figure 93: Spanish-language online mentions around select apparel and footwear brands, by week, April 14-Oct. 13, 2013
                                                                                                                                              • Figure 94: Spanish-language online mentions around select apparel and footwear brands, by page type, April 14-Oct. 13, 2013
                                                                                                                                              • Figure 95: Topics of discussion among the selected apparel and footwear brands, April 14-Oct. 13, 2013
                                                                                                                                              • Figure 96: Topics of discussion among the selected apparel and footwear brands, by page type, April 14-Oct. 13, 2013
                                                                                                                                            • Brand usage or awareness
                                                                                                                                              • Figure 97: Brand usage or awareness, July 2013
                                                                                                                                              • Figure 98: Nike usage or awareness, by demographics, July 2013
                                                                                                                                              • Figure 99: Reebok usage or awareness, by demographics, July 2013
                                                                                                                                              • Figure 100: Levi’s usage or awareness, by demographics, July 2013
                                                                                                                                              • Figure 101: Sears usage or awareness, by demographics, July 2013
                                                                                                                                              • Figure 102: JCPenney usage or awareness, by demographics, July 2013
                                                                                                                                              • Figure 103: Walmart usage or awareness, by demographics, July 2013
                                                                                                                                            • Activities done
                                                                                                                                              • Figure 104: Activities done, July 2013
                                                                                                                                              • Figure 105: Nike – Activities done, by demographics, July 2013
                                                                                                                                              • Figure 106: Nike – Activities done, by demographics, July 2013 (continued)
                                                                                                                                              • Figure 107: Reebok – Activities done, by demographics, July 2013
                                                                                                                                              • Figure 108: Reebok – Activities done, by demographics, July 2013 (continued)
                                                                                                                                              • Figure 109: Levi’s – Activities done, by demographics, July 2013
                                                                                                                                              • Figure 110: Levi’s – Activities done, by demographics, July 2013 (continued)
                                                                                                                                              • Figure 111: Sears – Activities done, by demographics, July 2013
                                                                                                                                              • Figure 112: Sears – Activities done, by demographics, July 2013 (continued)
                                                                                                                                              • Figure 113: JCPenney – Activities done, by demographics, July 2013
                                                                                                                                              • Figure 114: JCPenney – Activities done, by demographics, July 2013 (continued)
                                                                                                                                              • Figure 115: Walmart – Activities done, by demographics, July 2013
                                                                                                                                              • Figure 116: Walmart – Activities done, by demographics, July 2013 (continued)
                                                                                                                                          • Appendix – Other Consumer Tables

                                                                                                                                            • Stores children’s apparel and footwear purchased and brand awareness
                                                                                                                                              • Figure 117: Stores where Hispanics purchase children’s apparel and footwear, by awareness of footwear/apparel brands, July 2013
                                                                                                                                            • Stores children’s apparel purchased and presence of children
                                                                                                                                              • Figure 118: Stores where Hispanics purchase children’s apparel, by presence of children in household, July 2013
                                                                                                                                            • Stores children’s apparel and footwear purchased and age group
                                                                                                                                              • Figure 119: Stores where Hispanics purchase children’s apparel and footwear, by age, July 2013
                                                                                                                                            • Stores children’s apparel and footwear purchased and household income
                                                                                                                                              • Figure 120: Stores where Hispanics purchase children’s apparel and footwear, by household income, July 2013
                                                                                                                                            • Stores children’s apparel and footwear purchased and language spoken
                                                                                                                                              • Figure 121: Stores where Hispanics purchase children’s apparel and footwear, by primary language spoken at home, July 2013
                                                                                                                                            • Stores children’s apparel purchased and brand awareness
                                                                                                                                              • Figure 122: Stores where Hispanics purchase children’s apparel, by awareness of footwear/apparel brands, July 2013
                                                                                                                                            • Stores children’s footwear purchased and brand awareness
                                                                                                                                              • Figure 123: Stores where Hispanics purchase children’s footwear, by awareness of footwear/apparel brands, July 2013
                                                                                                                                            • Stores children’s footwear purchased and brand awareness
                                                                                                                                              • Figure 124: Stores where Hispanics purchase children’s footwear, by awareness of footwear/apparel brands, July 2013
                                                                                                                                            • Stores adult apparel purchased and brand awareness
                                                                                                                                              • Figure 125: Stores where Hispanics purchase adult apparel, by awareness of footwear/apparel brands, July 2013
                                                                                                                                            • Stores adult apparel purchased and presence of children
                                                                                                                                              • Figure 126: Stores where Hispanics purchase adult apparel, by presence of children in household, July 2013
                                                                                                                                            • Stores adult footwear purchased and language spoken
                                                                                                                                              • Figure 127: Stores where Hispanics purchase adult footwear, by primary language spoken at home, July 2013
                                                                                                                                            • Stores adult footwear purchased and brand awareness
                                                                                                                                              • Figure 128: Stores where Hispanics purchase adult footwear, by awareness of footwear/apparel brands, July 2013
                                                                                                                                            • Stores adult footwear purchased and presence of children
                                                                                                                                              • Figure 129: Stores where Hispanics purchase adult footwear, by presence of children in household, July 2013
                                                                                                                                            • Attitudes toward shopping and fashion
                                                                                                                                              • Figure 130: Hispanics’ attitudes toward shopping and fashion, by Hispanic origin, May 2012-June 2013
                                                                                                                                            • Attitudes toward style and fashion
                                                                                                                                              • Figure 131: Hispanics’ attitudes toward style and fashion (any agree), by awareness of footwear/apparel brands, July 2013
                                                                                                                                          • Appendix – Trade Associations

                                                                                                                                              • National Retail Federation (NRF) 325 7th St., NW
                                                                                                                                                • Retail Industry Leaders Association (RILA)

                                                                                                                                                Companies Covered

                                                                                                                                                • Facebook, Inc.
                                                                                                                                                • Foursquare
                                                                                                                                                • J C Penney Company, Inc
                                                                                                                                                • Nike
                                                                                                                                                • Reebok International Ltd
                                                                                                                                                • Sears Holdings Corporation
                                                                                                                                                • Twitter, Inc.
                                                                                                                                                • Univision Communications Inc.
                                                                                                                                                • Walmart Stores (USA)
                                                                                                                                                • Whirlpool Corporation
                                                                                                                                                • YouTube, Inc.

                                                                                                                                                The Hispanic Apparel and Footwear Consumer - US - November 2013

                                                                                                                                                US $3,995.00 (Excl.Tax)