The Millennial Beauty Consumer - US - February 2017
"Millennial women are highly engaged in their beauty routines, using a broad variety of products, spending more time than average on their appearance, and reporting strong skill levels and frequent experimentation. Interactive shopping experiences and YouTube tutorials provide avenues for reaching this tech-savvy generation, while advertising themes that focus on authenticity and self-expression also resonate."
- Margie Nanninga, Beauty & Personal Care Analyst
This Report discusses the following key topics:
- Who is the Millennial beauty consumer?
- Reaching the Millennial beauty consumer
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