The Over-65s and Financial Services - UK - August 2017
“The over-65s have significant spending power and financial knowledge that they share with other family members. However, they are often overlooked by financial services providers, or marketed to via patronising representations of how life should be at this age. Recognising the diversity of financial needs among this age group is important if providers are to meet their needs effectively.”
– Jessica Galletley, Financial Services Analyst
This Report looks at the following areas:
- Older consumers still need to be shown the benefits of online services
- Taking a family-focused approach to wealth
- Make finances easy so people can focus on the important things in life
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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