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The Photography Consumer - US - April 2013

“Digital camera manufacturers may offer a product with superior quality and features but with two substantial disadvantages—it is not always at hand and consumers are generally satisfied with the quality and convenience of the camera on their mobile device. Digital pictures can be lost through human error, device failure, and format obsolescence among other reasons. This is the ultimate challenge to address.”

– Billy Hulkower, Technology Analyst

Some questions answered in this report include:

  • Can digital photos survive a human and technological obstacle course?
  • Are digital point-and-shoot cameras facing a slow death?
  • Can more adults without children be drawn into the market?
  • Can home printing be resuscitated?
  • Is there money to be made in photo sharing?

The landscape for taking, sharing, storing and printing pictures has changed as more consumers, particularly young adults, are using photographic images as their preferred form of communication. Their comfort with technology and demand for immediacy are driving change in the photography market, and these changes are manifest in the use of camera-equipped mobile devices (cellphones, smartphones, tablets) and digital cameras, ways of sharing and disseminating images, as well as for permanent storage and preservation solutions.

This report focuses on the behaviors, attitudes, activities of consumers who take pictures on a mobile device or a digital camera (their interest in film cameras is discussed in relation to digital cameras but it is not a primary focus of the report).

It includes consumers’ interests in:

  • Cell phone cameras
  • Tablet cameras
  • dSLRs (digital Single Lens Reflex)
  • Other SLRs (Single Lens Reflex)
  • Compact point and shoot
  • Mirrorless interchangeable lens cameras
  • Other still photo capture devices

It also covers post-photo capture behavior as it relates to use of social networks, photo sharing, and storage sites as well as use of home printers and photo printing services. Video capture is excluded from this report.

For the research presented in the consumer sections, respondents were given the following explanations.

 

Product definitions:

  • Compact point-and-shoot camera (e.g. Canon PowerShot, Nikon Coolpix, Fujifilm FinePix)
  • Tablet with a camera (e.g. iPad, iPhone, iPod Touch, Galaxy)
  • Digital SLR (single lens reflex) (e.g. Canon EOS Rebel, Nikon D3100)
  • Premium Compact camera (Sony DSC RX100)
  • “Android” Camera (e.g. Nikon Coolpix s800C, Samsung Galaxy Camera Ek-GC100)
  • Mirrorless System Cameras/Interchangeable Lens Camera (not a Digital SLR – single lens reflex) (e.g. Sony NEX-7, Olympus E-PM2, Panasonic Lumix)
  • Camera that features WiFi Direct (Samsung DualView DV300F)

 

Reasons for taking pictures:

  • To document a social event (pictures of friends, parties, other social activities or events – not family)
  • To take pictures of scenery, landscapes (photos not of people)
  • To capture information I want to recall or have a record of (e.g. product of interest, storm damage)
  • As part of my work (not professional photographer)
  • Citizen journalism (e.g. capture events/activities/images for self-publication or publication on a blog or news site)

 

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Table of contents

  1. Scope and Themes

      • Definition
        • Data sources
          • Consumer survey data
            • Abbreviations and terms
              • Abbreviations
                • Terms
                • Executive Summary

                    • The market
                      • Market landscape
                        • Figure 1: Post photo-capture actions, daily or weekly, by age, January 2013
                      • Major players
                        • Market factors
                            • Figure 2: Share of U.S. households by presence of children, 2012
                          • The consumer
                            • Camera and device ownership
                              • Device most recently used to take pictures
                                • Reasons for taking pictures
                                  • Figure 3: Reasons for taking pictures in the last month and top three reasons typically, January 2013
                                • Number of pictures taken
                                  • Figure 4: Number of digital pictures taken in last three months, by household income and presence of children in household, August 2011-March 2012
                                • Preservation concerns
                                  • Digital photography is hassle-free for most adults
                                    • Preferences and behaviors of mobile device users
                                      • Figure 5: Preferred device for taking “most” pictures, January 2013
                                    • Digital photo printing
                                      • Printing options
                                        • Figure 6: Methods used for printing digital photos, July 2007-March 2012
                                      • Actions taken with photos
                                        • Figure 7: Methods of sharing photos, daily or weekly, by age, January 2013
                                      • The hobbyist
                                        • Figure 8: Photography as a hobby, major demographics, August 2011-March 2012
                                      • What we think
                                      • Issues in the Market

                                          • Can digital photos survive a human and technological obstacle course?
                                            • Are digital point-and-shoot cameras facing a slow death?
                                              • Can more adults without children be drawn into the market?
                                                • Can home printing be resuscitated?
                                                  • Is there money to be made in photo sharing?
                                                  • Insights and Opportunities

                                                    • Archiving
                                                      • Accessories and apps
                                                        • “Retro” film-camera services and the secondhand market
                                                          • Information capture
                                                          • Trend Application

                                                              • Trend: Immaterial World
                                                                • Figure 9: Top three reasons for taking pictures, January 2013
                                                              • Trend: Objectify
                                                                • Mintel Futures: Old Gold
                                                                • Market Drivers

                                                                  • Key points
                                                                    • Ownership of devices
                                                                      • Mobile phones
                                                                        • Figure 10: Mobile phone ownership, July 2007-March 2012
                                                                      • Tablets
                                                                        • Figure 11: Digital tablet ownership, July 2010-March 2012
                                                                      • Cameras
                                                                        • Figure 12: Camera ownership, and types of cameras owned (digital or analog), July 2007-March 2012
                                                                      • Social media activity
                                                                        • Vacations/travel
                                                                          • Figure 13: Total domestic person-trips for leisure, 2012-16
                                                                          • Figure 14: U.S. travelers visiting overseas destinations—leisure/recreational activities, 2011
                                                                        • Households with children
                                                                          • Figure 15: Incidence of taking photographs to document family or family event, family memory, by presence and age of children in the household, January 2013
                                                                          • Figure 16: Number of households, by presence and age of own children, 2012
                                                                      • Marketing Strategies

                                                                        • Overview
                                                                          • Strategies of mobile phone companies
                                                                            • Camera manufacturers
                                                                              • Nikon USA
                                                                                • Canon USA
                                                                                  • Camera or phone? Battle of the ads
                                                                                    • Figure 17: HTC “Fashion Shoot” TV ad, May 2012
                                                                                    • Figure 18: Nikon “Worth Sharing” TV ad, January 2013
                                                                                    • Figure 19: Olympus, “Fast Moments”, TV ad, December 2012
                                                                                  • Photo services and apps
                                                                                    • Figure 20: Selected photo services, Facebook, Twitter and YouTube likes, followers, subscribers, March 2013
                                                                                • Innovations and Innovators

                                                                                  • Memoto – Lifelogging Camera
                                                                                    • Snapchat
                                                                                      • Lytro
                                                                                        • Moo.com
                                                                                        • Device Ownership

                                                                                          • Key points
                                                                                            • Most adults own a camera of some kind
                                                                                              • Figure 21: Camera device ownership & purchase intent, by device type, January 2013
                                                                                            • Device ownership differs by age group
                                                                                              • Figure 22: Most popular camera devices owned, by age, January 2013
                                                                                            • Ownership greater for adults in higher-income households
                                                                                              • Figure 23: Most popular camera devices owned, by household income, January 2013
                                                                                            • Presence of children drives ownership levels
                                                                                              • Figure 24: Most popular camera devices owned, by presence and age of children in household, January 2013
                                                                                            • Film-based camera ownership left to those age 55+
                                                                                              • Figure 25: Types of camera owned (digital or analog), by age, August 2011-March 2012
                                                                                            • Digital camera ownership correlates with income
                                                                                              • Figure 26: Types of camera owned (digital or analog), by household income, August 2011-March 2012
                                                                                          • Intent of Purchasing Image Capture Devices

                                                                                            • Key points
                                                                                              • Interest persists, especially for tablets
                                                                                                • Figure 27: Purchase intent for most popular camera devices, by age, January 2013
                                                                                              • More men than women are planning to buy mobile devices and cameras
                                                                                                • Figure 28: Purchase intent for most popular camera devices, by gender and age, January 2013
                                                                                              • Purchase intent is slightly higher for lower-income households
                                                                                                • Figure 29: Purchase intent for most popular camera devices, by household income, January 2013
                                                                                              • Purchase intent is greater in households with children
                                                                                                • Figure 30: Purchase intent for most popular camera devices, by presence of children in household, January 2013
                                                                                            • Devices Used Most Recently to Take Pictures

                                                                                              • Key points
                                                                                                • Majority of owners have used their camera in the last six months
                                                                                                  • Figure 31: Devices used most recently to take pictures, January 2013
                                                                                                • Adults 18-34 most likely to have taken pictures in past week
                                                                                                  • Figure 32: Devices used most recently to take pictures, by age, January 2013
                                                                                                • Older adults most likely to have an idle camera
                                                                                                  • Figure 33: Have not used this device to take pictures, by age, January 2013
                                                                                                • No children means less reason to use a camera
                                                                                                  • Figure 34: Have not used this device to take pictures, by presence of children in household, January 2013
                                                                                              • Mobile Phone Features Owned and Used

                                                                                                • Key points
                                                                                                  • Picture taking and messaging rank near top of features used
                                                                                                    • Figure 35: Mobile phone features owned and feature usage, August 2011-March 2012
                                                                                                  • Adults 18-34 most likely to use mobile phone picture/camera features
                                                                                                    • Figure 36: Key mobile phone features owned and feature usage, by demographic, August 2011-March 2012
                                                                                                • Interest in WiFi Direct & Cellular-Connected Cameras

                                                                                                  • Key points
                                                                                                    • Interest in WiFi Direct and cellular-connected cameras is modest
                                                                                                      • Figure 37: Interest in WiFi Direct & cellular–connected cameras, by gender and age, January 2013
                                                                                                    • Adults with children more interested in WiFi Direct and cellular-connected cameras
                                                                                                      • Figure 38: Interest in WiFi Direct & cellular–connected cameras, by presence of children in household, January 2013
                                                                                                  • Reasons for Taking Pictures

                                                                                                    • Key points
                                                                                                      • Documenting family and social events lead reasons for taking pictures
                                                                                                        • Figure 39: Reasons for taking pictures in last month and top three reasons typically, January 2013
                                                                                                      • Slight variations in monthly reasons and typical reasons for taking pictures
                                                                                                        • Figure 40: Took pictures for this reason in past month, by age, January 2013
                                                                                                        • Figure 41: Top three reasons for typically taking pictures, by age, January 2013
                                                                                                      • Family events reign supreme
                                                                                                        • Figure 42: Took pictures for this reason in past month, by presence of children in household, January 2013
                                                                                                        • Figure 43: Top three reasons for typically taking pictures, by presence of children in household, January 2013
                                                                                                      • Top reasons for taking pictures by age and gender
                                                                                                          • Figure 44: Top three reasons for typically taking pictures, by gender and age, January 2013
                                                                                                      • Number of Pictures Taken

                                                                                                        • Key points
                                                                                                          • Adult camera owners took an average of 134 photos in the last three months
                                                                                                            • Figure 45: Number of digital pictures taken in last three months, by age, August 2011-March 2012
                                                                                                          • More money equals more photos
                                                                                                            • Figure 46: Number of digital pictures taken in last three months, by household income, August 2011-March 2012
                                                                                                          • Parents are high-volume photographers
                                                                                                            • Figure 47: Number of digital pictures taken in last three months, by presence of children in household, August 2011-March 2012
                                                                                                        • Photo Preservation Concerns

                                                                                                          • Key points
                                                                                                            • Women are more concerned about saving pictures for posterity
                                                                                                              • Figure 48: Photo preservation concerns, by gender, January 2013
                                                                                                            • Having a photographic record is important in households with children
                                                                                                              • Figure 49: Photo preservation concerns, by presence of children in household, January 2013
                                                                                                          • Challenges of Digital Photography

                                                                                                            • Key points
                                                                                                              • Digital photography is hassle-free for most adults
                                                                                                                • Figure 50: Challenges of digital photography, by gender, January 2013
                                                                                                              • Women 18-34 find photography “administrative” tasks more perplexing
                                                                                                                • Figure 51: Challenges of digital photography, by gender and age, January 2013
                                                                                                            • Preferences and Behaviors of Mobile Device Users

                                                                                                              • Key points
                                                                                                                • Smartphone users take most of their pictures on their phone
                                                                                                                  • Figure 52: Preferences and behaviors of mobile device photographers, by gender, January 2013
                                                                                                                • Younger adults take pictures on mobile devices; older adults use a dedicated camera
                                                                                                                  • Figure 53: Preferences and behaviors of mobile device photographers, by age, January 2013
                                                                                                                • Women 18-34 most likely to edit and enhance their photos
                                                                                                                  • Figure 54: Preferences and behaviors of mobile device photographers, by gender and age, January 2013
                                                                                                              • Digital Photo Printing

                                                                                                                • Key points
                                                                                                                  • Printing becoming less popular
                                                                                                                    • Figure 55: Digital photo printing, July 2007-March 2012
                                                                                                                  • In 2012, two thirds of adult camera owners print photos
                                                                                                                    • Figure 56: Digital photo printing, by gender, August 2011-March 2012
                                                                                                                  • Young adults less likely to print photos
                                                                                                                    • Figure 57: Digital photo printing, by age, August 2011-March 2012
                                                                                                                  • Low-income adults more likely to eschew printing
                                                                                                                    • Figure 58: Digital photo printing, by household income, August 2011-March 2012
                                                                                                                  • Households with children more likely to print
                                                                                                                    • Figure 59: Digital photo printing, by presence of children in household, August 2011-March 2012
                                                                                                                • Number of Digital Photos Printed

                                                                                                                  • Key points
                                                                                                                    • Number of photos being printed is declining
                                                                                                                      • Figure 60: Number of digital photos printed, July 2007-March 2012
                                                                                                                    • The fewer younger adults who print, print more
                                                                                                                      • Figure 61: Number of digital photos printed, by age, August 2011-March 2012
                                                                                                                  • Printing Options

                                                                                                                    • Key points
                                                                                                                      • Retail stores switch places with printing at home/work
                                                                                                                        • Figure 62: Methods used for printing digital photos, July 2007-March 2012
                                                                                                                      • The most popular printing option is a retail store
                                                                                                                        • Figure 63: Where digital photos are printed, by gender, August 2011-March 2012
                                                                                                                      • Adults 45+ prefer printing photos themselves
                                                                                                                        • Figure 64: Where digital photos are printed, by age, August 2011-March 2012
                                                                                                                      • Adults with children more likely to print photos at a retail store
                                                                                                                        • Figure 65: Where digital photos are printed, by presence of children in household, August 2011-March 2012
                                                                                                                    • What People do with Photos

                                                                                                                      • Key points
                                                                                                                        • Hand it over
                                                                                                                          • Figure 66: Actions taken with photos—sharing, storing, displaying, printing—by timeframe, January 2013
                                                                                                                        • What people do with photos – Daily or weekly
                                                                                                                          • Many photo sharing activities happen frequently
                                                                                                                            • Figure 67: Actions taken with photos—sharing, storing, displaying, printing—daily or weekly, by age, January 2013
                                                                                                                          • Parents are showing off
                                                                                                                            • Figure 68: Actions taken with photos—sharing, storing, displaying, printing—daily or weekly, by presence of children in household, January 2013
                                                                                                                            • Figure 69: Actions taken with photos—sharing, storing, displaying, printing—daily or weekly, by parents with children in household, January 2013
                                                                                                                        • Post-capture Attitudes and Behaviors

                                                                                                                          • Key points
                                                                                                                            • One in five adults who take pictures also make greeting or holiday cards
                                                                                                                              • Figure 70: Post-capture attitudes and behaviors, by gender, January 2013
                                                                                                                            • Adults 35-44 are most likely to make cards and gifts from their photos
                                                                                                                              • Figure 71: Post-capture attitudes and behaviors, by age, January 2013
                                                                                                                            • Creating cards and gift items most popular with adults with children
                                                                                                                              • Figure 72: Post-capture attitudes and behaviors, by presence of children in household, January 2013
                                                                                                                          • Race and Hispanic Origin

                                                                                                                            • Key points
                                                                                                                              • Device ownership
                                                                                                                                • Figure 73: Most popular camera devices owned, by race/Hispanic origin, January 2013
                                                                                                                              • Types of cameras owned
                                                                                                                                • Figure 74: Types of camera owned (digital or analog), by race/Hispanic origin, August 2011-March 2012
                                                                                                                              • Purchase intent
                                                                                                                                • Figure 75: Purchase intent for most popular camera devices, by race/Hispanic origin January 2013
                                                                                                                              • Mobile phone features
                                                                                                                                • Figure 76: Mobile phone features owned and feature usage, by demographic, August 2011-March 2012
                                                                                                                              • Reasons for taking pictures
                                                                                                                                • Figure 77: Reasons for taking pictures—took pictures for this reason in past month, by race/Hispanic origin, January 2013
                                                                                                                              • Number of pictures taken
                                                                                                                                • Figure 78: Number of digital pictures taken in last 3 months, by race/Hispanic origin, August 2011-March 2012
                                                                                                                              • Concerns for the future
                                                                                                                                • Figure 79: Photo preservation concerns, by race/Hispanic origin, January 2013
                                                                                                                              • Challenges of digital photography
                                                                                                                                • Figure 80: Attitudes toward photography, by race/Hispanic origin, January 2013
                                                                                                                              • Digital photo printing
                                                                                                                                • Figure 81: Digital photo printing, by race/Hispanic origin, August 2011-March 2012
                                                                                                                              • Printing options
                                                                                                                                • Figure 82: Methods used for printing digital photos, by race/Hispanic origin, August 2011-March 2012
                                                                                                                              • Actions taken with photos – daily or weekly
                                                                                                                                • Figure 83: Actions taken with photos—sharing, storing, displaying, printing—daily or weekly, by race/Hispanic Origin, January 2013
                                                                                                                            • Custom Consumer – The Hobbyist & The Advanced Amateur

                                                                                                                                • Key points
                                                                                                                                  • Photography is a relatively popular hobby
                                                                                                                                    • Figure 84: Hobbies participated in the last 12 months, August 2011-March 2012
                                                                                                                                  • Demographics of the hobbyist
                                                                                                                                      • Figure 85: Photography as a hobby, by gender and age, August 2011-March 2012
                                                                                                                                      • Figure 86: Photography as a hobby, by household income, August 2011-March 2012
                                                                                                                                      • Figure 87: Photography as a hobby, by race/Hispanic origin, August 2011-March 2012
                                                                                                                                    • The advanced amateur and another take on photography as a hobby
                                                                                                                                        • Figure 88: Attitudes toward photography, by gender and age, January 2013
                                                                                                                                      • Comparing The Hobbyist and Advanced Amateur to other adults
                                                                                                                                          • Figure 89: Actions taken with photos—sharing, storing, displaying, printing—daily or weekly, by photo hobbyists and advanced amateurs, January 2013
                                                                                                                                          • Figure 90: Photo preservation concerns, challenges of digital photography and attitudes, by photo hobbyists and advanced amateurs, January 2013
                                                                                                                                          • Figure 91: Photo preferences and behaviors, by photo hobbyists and advanced amateurs, January 2013
                                                                                                                                          • Figure 92: Post-capture attitudes and behaviors, by photo hobbyists and advanced amateurs, January 2013
                                                                                                                                          • Figure 93: Profile of photography hobbyists and advanced amateurs, February 2013 (part 1)
                                                                                                                                          • Figure 94: Profile of photography hobbyists and advanced amateurs, February 2013 (part 2)
                                                                                                                                      • Appendix – Other Useful Tables

                                                                                                                                        • Photocapture device ownership
                                                                                                                                          • Figure 95: Camera ownership, by presence of children in household, August 2011-March 2012
                                                                                                                                          • Figure 96: Tablet, cellphone and camera ownership, by race/Hispanic origin, August 2011-March 2012
                                                                                                                                          • Figure 97: Number of digital pictures taken in last 3 months, by gender, August 2011-March 2012
                                                                                                                                          • Figure 98: Most popular camera devices owned, by gender and age, January 2013
                                                                                                                                          • Figure 99: Most popular camera devices owned, by presence of children in household, January 2013
                                                                                                                                          • Figure 100: Tablet and cellphone ownership, by demographic, August 2011-March 2012
                                                                                                                                          • Figure 101: Camera ownership, by gender, August 2011-March 2012
                                                                                                                                          • Figure 102: Camera ownership, by age, August 2011-March 2012
                                                                                                                                          • Figure 103: Camera ownership, by household income, August 2011-March 2012
                                                                                                                                          • Figure 104: Numbers of still cameras owned/used, by gender, August 2011-March 2012
                                                                                                                                          • Figure 105: Numbers of still cameras owned/used, by age, August 2011-March 2012
                                                                                                                                          • Figure 106: Numbers of still cameras owned/used, by household income, August 2011-March 2012
                                                                                                                                          • Figure 107: Types of camera owned (digital or analog), by gender, August 2011-March 2012
                                                                                                                                          • Figure 108: Types of camera owned (digital or analog), by presence of children in household, August 2011-March 2012
                                                                                                                                          • Figure 109: Used device within the last week to take pictures, by presence of children in household, January 2013
                                                                                                                                        • Camera device purchase intent and interest
                                                                                                                                          • Figure 110: Purchase intent for most popular camera devices, by gender, January 2013
                                                                                                                                          • Figure 111: Purchase intent for most popular camera devices, by parents with children in household, January 2013
                                                                                                                                          • Figure 112: Interest in WiFi Direct & cellular–connected cameras, by gender, January 2013
                                                                                                                                          • Figure 113: Interest in WiFi direct & cellular–connected cameras, by age, January 2013
                                                                                                                                          • Figure 114: Interest in WiFi direct & cellular–connected cameras, by parents with children, January 2013
                                                                                                                                        • Reasons for taking pictures
                                                                                                                                          • Figure 115: Took pictures for this reason in past month, by gender, January 2013
                                                                                                                                          • Figure 116: Top three reasons for typically taking pictures, by gender, January 2013
                                                                                                                                          • Figure 117: Took pictures for this reason in past month, by gender and age, January 2013
                                                                                                                                          • Figure 118: Took pictures for this reason in past month, by household income, January 2013
                                                                                                                                          • Figure 119: Took pictures for this reason in past month, by parents with children in household, January 2013
                                                                                                                                          • Figure 120: Reasons for taking pictures—top three reasons for typically taking pictures, by household income, January 2013
                                                                                                                                          • Figure 121: Reasons for taking pictures—top three reasons for typically taking pictures, by parents with children in household, January 2013
                                                                                                                                        • Photo challenges and concerns
                                                                                                                                          • Figure 122: Photo preservation concerns, by age, January 2013
                                                                                                                                          • Figure 123: Photo preservation concerns, by gender and age, January 2013
                                                                                                                                          • Figure 124: Photo preservation concerns, by parents with children, January 2013
                                                                                                                                          • Figure 125: Challenges of digital photography, by presence of children in household, January 2013
                                                                                                                                          • Figure 126: Challenges of digital photography, by parents with children, January 2013
                                                                                                                                          • Figure 127: Challenges of digital photography, by age, January 2013
                                                                                                                                        • Post capture—printing
                                                                                                                                          • Figure 128: Digital photo printing, by gender, August 2011-March 2012
                                                                                                                                          • Figure 129: Digital photo printing, by age, August 2011-March 2012
                                                                                                                                          • Figure 130: Digital photo printing, by household income, August 2011-March 2012
                                                                                                                                          • Figure 131: Digital photo printing, by presence of children in household, August 2011-March 2012
                                                                                                                                          • Figure 132: Number of digital photos printed, by gender, August 2011-March 2012
                                                                                                                                          • Figure 133: Number of digital photos printed, by household income, August 2011-March 2012
                                                                                                                                          • Figure 134: Number of digital photos printed, by presence of children in household, August 2011-March 2012
                                                                                                                                          • Figure 135: Where digital photos are printed, by household income, August 2011-March 2012
                                                                                                                                          • Figure 136: Number of digital photos printed, by race/Hispanic origin, August 2011-March 2012
                                                                                                                                        • Post capture—printing, storing, displaying, sharing
                                                                                                                                          • Figure 137: Actions taken with photos—sharing, storing, displaying, printing—daily or weekly, by gender and age, January 2013
                                                                                                                                          • Figure 138: Actions taken with photos—sharing, storing, displaying, printing—daily or weekly, by household income, January 2013
                                                                                                                                          • Figure 139: Actions taken with photos—sharing, storing, displaying, printing—monthly, January 2013
                                                                                                                                          • Figure 140: Actions taken with photos—sharing, storing, displaying, printing—monthly, by age, January 2013
                                                                                                                                          • Figure 141: Actions taken with photos—sharing, storing, displaying, printing—monthly, by gender and age, January 2013
                                                                                                                                          • Figure 142: Actions taken with photos—sharing, storing, displaying, printing—monthly, by presence of children in household, January 2013
                                                                                                                                          • Figure 143: Actions taken with photos—sharing, storing, displaying, printing—monthly, by parents with children in household, January 2013
                                                                                                                                          • Figure 144: Actions taken with photos—sharing, storing, displaying, printing—less often than monthly, January 2013
                                                                                                                                          • Figure 145: Actions taken with photos—sharing, storing, displaying, printing—less often than monthly, by age, January 2013
                                                                                                                                          • Figure 146: Actions taken with photos—sharing, storing, displaying, printing—less often than monthly, by gender and age, January 2013
                                                                                                                                          • Figure 147: Actions taken with photos—sharing, storing, displaying, printing—less often than monthly, by household income, January 2013
                                                                                                                                          • Figure 148: Actions taken with photos—sharing, storing, displaying, printing—less often than monthly, by presence of children in household, January 2013
                                                                                                                                          • Figure 149: Actions taken with photos—sharing, storing, displaying, printing—less often than monthly, by parents with children in household, January 2013
                                                                                                                                        • Post capture—attitudes and behaviors
                                                                                                                                          • Figure 150: Post-capture attitudes and behaviors, by actions taken with photos—daily/weekly, January 2013
                                                                                                                                          • Figure 151: Post-capture attitudes and behaviors, by actions taken with photos—daily/weekly, January 2013
                                                                                                                                          • Figure 152: Post-capture attitudes and behaviors, by actions taken with photos—monthly and less often than monthly, January 2013
                                                                                                                                          • Figure 153: Post-capture attitudes and behaviors, by gender and age, January 2013
                                                                                                                                          • Figure 154: Post-capture attitudes and behaviors, by parents with children in household, January 2013
                                                                                                                                          • Figure 155: Post-capture attitudes and behaviors, by household income, January 2013
                                                                                                                                          • Figure 156: Post-capture attitudes and behaviors, by race/Hispanic origin, January 2013
                                                                                                                                      • Appendix – Trade Associations

                                                                                                                                        The Photography Consumer - US - April 2013

                                                                                                                                        US $3,995.00 (Excl.Tax)