The Private Label Food and Drink Consumer - US - December 2010
Private label food and drink products have garnered more attention in the media, as well as the business community, in recent years in part because of the impressive growth across multiple categories. Consumers are buying private label food and drink products in greater numbers, typically because these products represent better value irrespective of the price point at which the consumer is buying. While price is an important driver of private label performance, it is also evident that the quality of the products have improved in recent years, and consumers increasingly recognize that “store brands” are often of equal, or even superior quality, to comparable nationally branded products. Moreover, many retailers of private label products have developed elegant and intriguing packaging that has helped to position their products as premium, and perhaps alleviate—or even eliminate— the stigma associated with “generic” products.
This report provides a comprehensive analysis of private label food and drinks in the U.S. More specifically, the report addresses the following questions:
- How are macro-level economic trends impacting private label sales in the U.S.?
- How have sales of private label food and drink fluctuated in recent years?
- How are retailers promoting their private label lines inside and outside the store?
- What types of products are some of the leading companies developing?
- How do consumers view private label products, and how have those views changed in recent years?
- To what degree do consumers view the quality of private label products compared to national brands?
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.