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The Private Label Healthcare Consumer - UK - July 2014

“Improving financial situations could see people go back to branded products, after using lower-priced private label products during tough economic times. Growth of private label is therefore reliant on competitive pricing and innovations, in both product and packaging."

                                                                                                   -Roshida Khanom, Senior Personal Care Analyst

This report looks at the following issues:

  • Improving financial situations may be switching consumers back to branded
  • Young people are buying fewer private label healthcare products than older people
  • Advertising of private label healthcare products is limited

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Table of contents

  1. Introduction

      • Definitions
        • Methodology
          • Consumer research
            • Abbreviations
            • Executive Summary

                • The market
                  • Figure 1: Best- and worst-case forecast of UK private label healthcare, 2009-19
                • Market factors
                  • Companies, brands and innovation
                    • Figure 2: UK retail value sales of private label healthcare, by category, year ending March 2014
                  • The consumer
                    • Figure 3: Purchasing private label healthcare products, April 2014
                    • Figure 4: Reasons for purchasing private label healthcare products, April 2014
                    • Figure 5: Attitudes towards private label vs. branded healthcare products, April 2014
                  • What we think
                  • Issues & Insights

                      • Improving financial situations may be switching consumers back to branded
                        • The facts
                          • The implications
                            • Young people are buying fewer private label healthcare products than older people
                              • The facts
                                • The implications
                                  • Advertising of private label healthcare products is limited
                                    • The facts
                                      • The implications
                                      • Trend Application

                                          • Trend: Prove It
                                            • Trend: Buydeology
                                              • Futures Trend: Generation Next
                                              • Market Drivers

                                                • Key points
                                                  • Improving financial situation
                                                    • Figure 6: Trends in how respondents describe their financial situation, June 2011-June 2014
                                                    • Figure 7: Trends in current financial situation compared to a year ago, July 2011-June 2014
                                                  • Rise in population of older people
                                                    • Figure 8: Trends in the age structure of the UK population, 2009-19
                                                • Who’s Innovating?

                                                  • Key points
                                                    • Rise in private label launches in the post-recession period
                                                      • Figure 9: Private label healthcare, innovation by category, 2009-14
                                                    • Private label leads first aid launches
                                                      • Figure 10: New launches by top retailers and category, 2011-14
                                                      • Figure 11: Examples of private label first aid launches, January 2013-May 2014
                                                    • Low innovations in analgesics
                                                      • Figure 12: Examples of branded topical analgesics, January-May 2014
                                                    • Retailers focusing in different areas
                                                    • Market Size and Forecast

                                                      • Key points
                                                        • Sharp growth in 2013
                                                          • Figure 13: UK retail value sales of private label healthcare, at current and constant prices, 2009-19
                                                        • Slow and steady growth going forward
                                                          • Figure 14: Best- and worst-case forecast of UK private label healthcare, 2009-19
                                                        • Forecast Methodology
                                                        • Segment Performance

                                                          • Key points
                                                            • First aid and cold/flu see strong growth
                                                              • Figure 15: UK retail value sales of private label healthcare, by category, years ending March 2013 and 2014
                                                            • Vitamins and supplements and gastrointestinal remedies see decline
                                                            • Companies and Products

                                                              • Overview
                                                                • Figure 16: Comparison of UK sales and number of outlets for leading retailers selling private healthcare products, 2009/10-2013/14
                                                              • Tesco
                                                                • Market positioning
                                                                  • Private label product range
                                                                    • Figure 17: Examples of private label healthcare launches by Tesco, Q1 2013-Q2 2014
                                                                  • Recent activity
                                                                    • Sainsbury’s
                                                                      • Market positioning
                                                                        • Private label product range
                                                                          • Figure 18: Examples of private label healthcare launches by Sainsbury’s, Q1 2013-Q2 2014
                                                                        • Recent activity
                                                                          • Asda
                                                                            • Market positioning
                                                                              • Private label product range
                                                                                • Figure 19: Examples of private label healthcare launches by Asda, Q1 2013-Q2 2014
                                                                              • Recent activity
                                                                                • Boots
                                                                                  • Market positioning
                                                                                    • Private label product range
                                                                                      • Recent activity
                                                                                        • Figure 20: Examples of private label healthcare launches by Boots, Q1 2013-Q2 2014
                                                                                    • Brand Communication and Promotion

                                                                                      • Key points
                                                                                        • Decline in advertising spend since 2011
                                                                                          • Figure 21: Advertising spend on private label healthcare, by retailer, 2010-14
                                                                                        • Retailers focus advertising on different categories
                                                                                          • Figure 22: Main monitored media advertising spend on private label healthcare, by retailer and category, 2013
                                                                                      • The Consumer – Views on Private Label Healthcare Products

                                                                                        • Key points
                                                                                          • Own-label rates highly, but not as high as branded
                                                                                            • Figure 23: Views towards private label healthcare products, April 2014
                                                                                          • It’s all about the money
                                                                                            • Experience drives confidence
                                                                                              • Does innovation drive perceptions of quality?
                                                                                              • The Consumer – Purchasing Private Label Healthcare Products

                                                                                                • Key points
                                                                                                  • Women are main purchasers
                                                                                                    • Figure 24: Purchase responsibility, April 2014
                                                                                                  • Majority of people stick to branded products
                                                                                                    • Figure 25: Purchasing private label healthcare products, April 2014
                                                                                                  • Own-label loyalty in pain relief and plasters/bandages
                                                                                                    • Figure 26: Purchasing private label healthcare products, April 2014
                                                                                                  • Brand loyalty for cough remedies
                                                                                                    • Men stick to brands
                                                                                                      • Tesco and Boots are most popular retailers
                                                                                                        • Figure 27: Stores where private label healthcare products are brought, April 2014
                                                                                                    • The Consumer – Reasons for Purchasing Private Label Healthcare Products

                                                                                                      • Key points
                                                                                                        • Quality follows price
                                                                                                          • Figure 28: Reasons for purchasing private label healthcare products, April 2014
                                                                                                        • Young people driven by special offers
                                                                                                          • Branded cold/flu remedies are better differentiated
                                                                                                          • The Consumer – Attitudes towards Private Label Healthcare Products

                                                                                                            • Key points
                                                                                                              • Own-label lacks a strong identity
                                                                                                                • Figure 29: Attitudes towards private label vs. branded healthcare products, April 2014
                                                                                                            • Appendix – The Consumer – Views on Private Label Healthcare Products

                                                                                                                • Figure 30: Attitudes towards private label vs. branded healthcare products, April 2014
                                                                                                                • Figure 31: Attitudes towards private label vs. branded healthcare products – I feel confident using, by demographics, April 2014
                                                                                                                • Figure 32: Attitudes towards private label vs. branded healthcare products – value for money, by demographics, April 2014
                                                                                                                • Figure 33: Attitudes towards private label vs. branded healthcare products – reliable, by demographics, April 2014
                                                                                                                • Figure 34: Attitudes towards private label vs. branded healthcare products – I trust them to work, by demographics, April 2014
                                                                                                                • Figure 35: Attitudes towards private label vs. branded healthcare products – has a good reputation, by demographics, April 2014
                                                                                                                • Figure 36: Attitudes towards private label vs. branded healthcare products – high quality, by demographics, April 2014
                                                                                                                • Figure 37: Purchasing private label healthcare products, by attitudes towards private label vs. branded healthcare products, April 2014
                                                                                                            • Appendix – The Consumer – Purchasing Private Label Healthcare Products

                                                                                                                • Figure 38: Purchase responsibility, April 2014
                                                                                                                • Figure 39: Purchase responsibility, by demographics, April 2014
                                                                                                                • Figure 40: Purchasing private label healthcare products, April 2014
                                                                                                                • Figure 41: Purchasing private label healthcare products, by demographics, April 2014
                                                                                                                • Figure 42: Purchasing private label healthcare products, April 2014
                                                                                                                • Figure 43: Purchasing private label healthcare products – analgesics, by demographics, April 2014
                                                                                                                • Figure 44: Purchasing private label healthcare products – vitamins, minerals and/or dietary supplements, by demographics, April 2014
                                                                                                                • Figure 45: Purchasing private label healthcare products – pain relief tablets/capsules, by demographics, April 2014
                                                                                                                • Figure 46: Stores where private label health products are brought, April 2014
                                                                                                                • Figure 47: Most popular stores where private label health products are brought, by demographics, April 2014
                                                                                                                • Figure 48: Next most popular stores where private label health products are brought, by demographics, April 2014
                                                                                                            • Appendix – The Consumer – Reasons for Purchasing Private Label Healthcare Products

                                                                                                                • Figure 49: Reasons for purchasing private label healthcare products, April 2014
                                                                                                                • Figure 50: Most popular reasons for purchasing private label healthcare products, by demographics, April 2014
                                                                                                                • Figure 51: Next most popular reasons for purchasing private label healthcare products, by demographics, April 2014
                                                                                                                • Figure 52: Reasons for purchasing private label healthcare products, by attitudes towards private label vs. branded healthcare products – I trust them to work, April 2014
                                                                                                                • Figure 53: Reasons for purchasing private label healthcare products, by attitudes towards private label vs. branded healthcare products – I feel confident using, April 2014
                                                                                                                • Figure 54: Reasons for purchasing private label healthcare products, by purchasing private label healthcare products – pain relief tablets/capsules, April 2014
                                                                                                                • Figure 55: Reasons for purchasing private label healthcare products, by purchasing private label healthcare products – cold and flu powders/tablets, April 2014
                                                                                                                • Figure 56: Reasons for purchasing private label healthcare products, by purchasing private label healthcare products – analgesics, April 2014
                                                                                                                • Figure 57: Reasons for purchasing private label healthcare products, by purchasing private label healthcare products – plasters/bandages, April 2014
                                                                                                            • Appendix – The Consumer – Attitudes towards Private Label Healthcare Products

                                                                                                                • Figure 58: Attitudes towards private label vs. branded healthcare products, April 2014
                                                                                                                • Figure 59: Most popular reasons for purchasing private label healthcare products, by demographics, April 2014
                                                                                                                • Figure 60: Next most popular reasons for purchasing private label healthcare products, by demographics, April 2014

                                                                                                            Companies Covered

                                                                                                            • Alliance Boots UK Retail
                                                                                                            • Asda Group Ltd
                                                                                                            • Boots UK health & beauty retail
                                                                                                            • Sainsbury's Local
                                                                                                            • Tesco (UK)
                                                                                                            • Walgreen Co

                                                                                                            The Private Label Healthcare Consumer - UK - July 2014

                                                                                                            US $2,478.79 (Excl.Tax)