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The Retailing of Food and Drink - UK - March 2012

“The market for food is changing. We are seeing the beginnings of a shift away from the superstores and towards online retailing and convenience stores. That is not to say that the superstores are in trouble, but the days when they swept all before them are now over.”

– Richard Perks, Director of Retail Research

Some questions answered in this report include:

  • Has the share of the superstores peaked?
  • But if the superstores have stopped growing – who will be the winners?
  • What about newcomers?
  • Is online going to come to dominate?
  • What can one learn from the problems of Tesco?


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Table of contents

  1. Introduction

      • Methodology
        • Abbreviations
        • Executive Summary

            • The market
              • Forecasts
                • Figure 1: Sales of in-home food, 2006-16 (fore)
                • Figure 2: Sales of non-alcoholic drinks, 2006-16 (fore)
                • Figure 3: Sales of alcoholic drinks, 2006-16 (fore)
              • Food and drink sales
                • Figure 4: Spending by broad product category, 2011 (est)
              • Companies, brands and innovation
                • Figure 5: Channels of distribution for food, drink and tobacco, 2011 (est)
              • The consumer
                • Figure 6: Main shop vs top-up shopping by big four retailer, January 2012
                • Figure 7: Attitudes to food shopping, January 2012
                • Figure 8: Attitudes towards how people buy food, January 2012
              • Target groups
                  • Figure 9: Retailing food target groups, January 2012
                • Brands
                  • Figure 10: Attitudes towards and usage of brands in the supermarket sector, December 2011
                • What we think
                • Issues in the Market

                    • Has the share of the superstores peaked?
                      • But if the superstores have stopped growing – who will be the winners?
                        • What about newcomers?
                          • Is online going to come to dominate?
                            • What can one learn from the problems of Tesco?
                            • Future Opportunities

                              • FSTR HYPR
                                • Collective Intelligence
                                • Who’s Innovating?

                                  • Store of the future is now
                                    • Figure 11: Morrisons Kirkstall lab store, 2011
                                  • Food to go
                                    • Figure 12: Sainsbury Fresh Kitchen store, 2012
                                  • Eat-in potential
                                    • Figure 13: Greggs Moments, Newcastle
                                  • Multichannel
                                    • Embracing new technology
                                    • The Market: Economic and Demographic Context

                                      • Key points
                                        • Population forecast
                                          • Figure 14: UK: Over 65s as % total UK population, 1991-2020
                                        • The economy
                                          • Figure 15: UK: Quarterly GDP growth, 1991-2011 (Q4)
                                          • Figure 16: UK: GfK NOP Consumer confidence index, January 2007-January 2012
                                        • Unemployment
                                          • Figure 17: UK: Unemployment, 2006-11 (November)
                                        • Inflation
                                          • Figure 18: Percentage change in Retail Prices Index vs Earnings, 2008-January 2012
                                          • Figure 19: Consumer prices inflation, food and drink, Jan 2006-Jan 2012
                                      • Brand Research

                                        • Brand map
                                            • Figure 20: Attitudes towards and usage of brands in the supermarket sector, December 2011
                                          • Correspondence analysis
                                            • Brand attitudes
                                              • Figure 21: Attitudes by supermarket brand, December 2011
                                              • Figure 22: Supermarket brand personality – macro image, December 2011
                                              • Figure 23: Supermarket brand personality – micro image, December 2011
                                            • Brand experience
                                              • Figure 24: Supermarket brand usage, December 2011
                                              • Figure 25: Satisfaction with various supermarket brands, December 2011
                                              • Figure 26: Consideration of supermarket brands, December 2011
                                              • Figure 27: Consumer perceptions of current supermarket brand performance, December 2011
                                              • Figure 28: Supermarket brand recommendation – Net Promoter Score, December 2011
                                            • Brand index
                                              • Figure 29: Supermarket brand index, December 2011
                                              • Figure 30: Supermarket brand index vs. recommendation, December 2011
                                            • Target group analysis
                                              • Figure 31: Target groups, December 2011
                                              • Figure 32: Supermarket brand usage, by target groups, December 2011
                                            • Group One – Conformists
                                              • Group Two – Simply the Best
                                                • Group Three – Shelf Stalkers
                                                  • Group Four – Habitual Shoppers
                                                    • Group Five – Individualists
                                                    • Consumer Spending On Food, Drink and Tobacco - Overview

                                                      • Key points
                                                        • Food and drink spending in context
                                                          • Figure 33: Spending on food and drink, 2006-11
                                                          • Figure 34: Spending by broad product category, 2011 (est)
                                                        • Food and drink vs all consumer spend
                                                          • Figure 35: Spending on food and drink as % all consumer spending, 2006-11 (est)
                                                        • Sales by retailer
                                                            • Figure 36: Sales of in-home food, by retailers, 2006-11
                                                            • Figure 37: Forecast sales of in-home food by retailers, 2011-16
                                                            • Figure 38: Sales of drink and tobacco, by retailers, 2006-11
                                                            • Figure 39: Forecast sales of drink and tobacco, by retailers, 2011-16
                                                          • Forecasts
                                                              • Figure 40: Sales of in-home food, 2006-16 (fore)
                                                              • Figure 41: Sales of non-alcoholic drinks, 2006-16 (fore)
                                                              • Figure 42: Sales of alcoholic drinks, 2006-16 (fore)
                                                            • Online
                                                              • Market size and forecast
                                                                • Figure 43: Online sales of food, 2006-16
                                                                • Figure 44: Online sales of food and drink, by sector, 2011 (est)
                                                            • Consumer Spending on Meat, Fish and Seafood

                                                                  • Figure 45: Spending on meat and fish, by type of retailer, 2006-11
                                                                  • Figure 46: Channels of distribution for meat, fish and seafood, 2011 (est)
                                                                  • Figure 47: Spending on meat and fish, by type of retailer, 2011-16
                                                              • Consumer Spending on Fruit and Vegetables

                                                                    • Figure 48: Spending on fruit and vegetables, by type of retailer, 2006-11
                                                                    • Figure 49: Channels of distribution for fruit and vegetables, 2011 (est)
                                                                    • Figure 50: Spending on fruit and vegetables, by type of retailer, 2011-16
                                                                • Consumer Spending on Confectionery and Snacks

                                                                      • Figure 51: Spending on confectionery and snacks, by type of retailer, 2006-11
                                                                      • Figure 52: Channels of distribution for confectionery and snacks, 2011 (est)
                                                                      • Figure 53: Spending on confectionery and snacks, by type of retailer, 2011-16
                                                                  • Consumer Spending on Dairy Products

                                                                        • Figure 54: Spending on dairy products, by type of retailer, 2006-11
                                                                        • Figure 55: Channels of distribution for dairy products, 2011 (est)
                                                                        • Figure 56: Spending on dairy products, by type of retailer, 2011-16
                                                                    • Consumer Spending on Store Cupboard Basics

                                                                          • Figure 57: Spending on store cupboard basics, by type of retailer, 2006-11
                                                                          • Figure 58: Channels of distribution for store cupboard basics, 2011 (est)
                                                                          • Figure 59: Spending on store cupboard basics, by type of retailer, 2011-16
                                                                      • Consumer Spending on Bread and Morning Goods

                                                                            • Figure 60: Spending on bread and morning goods, by type of retailer, 2006-11
                                                                            • Figure 61: Channels of distribution for bread and morning goods, 2011 (est)
                                                                            • Figure 62: Spending on bread and morning goods, by type of retailer, 2011-16
                                                                        • Consumer Spending on Ready Meals

                                                                              • Figure 63: Spending on ready meals, by type of retailer, 2006-11
                                                                              • Figure 64: Channels of distribution for ready meals, 2011 (est)
                                                                              • Figure 65: Spending on ready meals, by type of retailer, 2011-16
                                                                          • Consumer Spending on Soft Drinks

                                                                                • Figure 66: Spending on soft drinks, by type of retailer, 2006-11
                                                                                • Figure 67: Channels of distribution for soft drinks, 2011 (est)
                                                                                • Figure 68: Spending on soft drinks, by type of retailer, 2011-16
                                                                            • Consumer Spending on Tobacco

                                                                                  • Figure 69: Spending on tobacco products, by type of retailer, 2006-11
                                                                                  • Figure 70: Channels of distribution for tobacco products, 2011 (est)
                                                                                  • Figure 71: Spending on tobacco products, by type of retailer, 2011-16
                                                                              • Consumer Spending on Other Alcohol

                                                                                    • Figure 72: Spending on other alcohol, by type of retailer, 2006-11
                                                                                    • Figure 73: Channels of distribution for other alcohol, 2011 (est)
                                                                                    • Figure 74: Spending on other alcohol, by type of retailer, 2011-16
                                                                                • Consumer Spending on Wine and Spirits

                                                                                      • Figure 75: Spending on wines and spirits, by type of retailer, 2006-11
                                                                                      • Figure 76: Channels of distribution for wines and spirits, 2011 (est)
                                                                                      • Figure 77: Spending on wines and spirits, by type of retailer, 2011-16
                                                                                  • Where Do People Buy Food?

                                                                                    • Key points
                                                                                      • The main shop and top-up shopping
                                                                                          • Figure 78: Main shop and top-up shopping, by retailer, January 2012
                                                                                          • Figure 79: Main shop vs top-up shopping by big four retailer, January 2012
                                                                                        • Top-up shopping
                                                                                          • Figure 80: Top-up shopping, by retailer and demographics, January 2012
                                                                                        • Where do people buy food online?
                                                                                          • Figure 81: Which online retailer used for grocery shopping, January 2012
                                                                                          • Figure 82: Profile of online shoppers, January 2012
                                                                                      • How Satisfied Are Consumers With Their Main Grocery Shop?

                                                                                        • Key points
                                                                                          • Satisfaction
                                                                                              • Figure 83: Levels of satisfaction, by key attribute, January 2012
                                                                                              • Figure 84: Profile of levels of satisfaction, by age and socio-economic group, January 2012
                                                                                            • Tesco
                                                                                                • Figure 85: Levels of satisfaction, by key attribute at Tesco, January 2012
                                                                                              • Asda
                                                                                                  • Figure 86: Levels of satisfaction, by key attribute at Asda, January 2012
                                                                                                • Sainsbury
                                                                                                    • Figure 87: Levels of satisfaction, by key attribute at Sainsbury, January 2012
                                                                                                  • Morrisons
                                                                                                      • Figure 88: Levels of satisfaction, by key attribute at Morrisons, January 2012
                                                                                                    • Dissatisfaction
                                                                                                        • Figure 89: Levels of dissatisfaction, by key attribute, January 2012
                                                                                                      • Satisfaction with top-up shops
                                                                                                          • Figure 90: Overall levels of satisfaction with convenience stores, January 2012
                                                                                                          • Figure 91: Overall levels of dissatisfaction with convenience stores, January 2012
                                                                                                      • How Do People Shop For Food?

                                                                                                        • Key points
                                                                                                          • Attitudes
                                                                                                            • Figure 92: Attitudes to how people shop for food, January 2012
                                                                                                            • Figure 93: Attitudes to food shopping, January 2012
                                                                                                          • Attitudes to shopping and where people shop
                                                                                                            • Main shop
                                                                                                                • Figure 94: Where people shop for food, by most popular attitudes to grocery shopping, January 2012
                                                                                                                • Figure 95: Where people shop for food, by next most popular attitudes to grocery shopping, January 2012
                                                                                                              • Top-up shopping
                                                                                                                  • Figure 96: Where people top-up shop for food, by most popular attitudes to grocery shopping, January 2012
                                                                                                                  • Figure 97: Where people shop for food, by next most popular attitudes to grocery shopping, January 2012
                                                                                                              • Attitudes to Buying Food

                                                                                                                • Key points
                                                                                                                  • Attitudes to products bought
                                                                                                                    • Figure 98: Attitudes to products bought (main shop), January 2012
                                                                                                                    • Figure 99: Attitudes to products bought, by age and socio-economic group, January 2012
                                                                                                                  • Attitudes to products bought and supermarkets used
                                                                                                                      • Figure 100: Where people shop for food, by most popular attitudes to products bought (main shop), January 2012
                                                                                                                      • Figure 101: Where people shop for food, by next most popular attitudes to products bought (main shop), February 2012
                                                                                                                  • Target Groups

                                                                                                                      • Figure 102: Retailing food target groups, January 2012
                                                                                                                      • Figure 103: Attitudes to grocery shopping, by target groups, January 2012
                                                                                                                      • Figure 104: Profile of target groups, January 2012
                                                                                                                  • 99p Stores Ltd

                                                                                                                      • Strategic evaluation
                                                                                                                        • Background
                                                                                                                          • Company performance
                                                                                                                            • Figure 105: 99p Stores Ltd: Group financial performance, 2006/07-2010/11
                                                                                                                            • Figure 106: 99p Stores Ltd: Outlet data, 2006/07-2010/11
                                                                                                                          • Retail offering
                                                                                                                          • Abel & Cole

                                                                                                                              • Strategic evaluation
                                                                                                                                • Background
                                                                                                                                  • Company performance
                                                                                                                                    • Figure 107: Abel & Cole: Group financial performance, 2006/07-2010/11
                                                                                                                                  • Retail offering
                                                                                                                                  • Asda Group

                                                                                                                                      • Strategic evaluation
                                                                                                                                        • Prospects
                                                                                                                                          • Background
                                                                                                                                            • Company performance
                                                                                                                                              • Figure 109: Asda Group Ltd: Group financial performance, 2006-10
                                                                                                                                              • Figure 110: Asda Group Ltd: Outlet data, 2006-10
                                                                                                                                            • Store formats
                                                                                                                                              • Smaller stores
                                                                                                                                                • Retail offering
                                                                                                                                                  • e-commerce and home shopping
                                                                                                                                                  • Co-operative Group (Food)

                                                                                                                                                      • Strategic evaluation
                                                                                                                                                        • The new estate
                                                                                                                                                          • Shouting louder
                                                                                                                                                            • Misjudged campaign
                                                                                                                                                              • Background
                                                                                                                                                                • Company performance
                                                                                                                                                                  • Figure 112: Co-operative Group (Food): Group financial performance, 2006/07-2010/11
                                                                                                                                                                  • Figure 113: Co-operative Group (Food): Group financial performance, H1 2010 and h1 2011
                                                                                                                                                                  • Figure 114: Co-operative Group (Food): Outlet data, 2007/11
                                                                                                                                                                • Retail offering
                                                                                                                                                                  • E-commerce and home shopping
                                                                                                                                                                  • Greggs Plc

                                                                                                                                                                      • Strategic evaluation
                                                                                                                                                                          • Figure 115: Greggs Moments, Newcastle
                                                                                                                                                                        • Background
                                                                                                                                                                          • Company performance
                                                                                                                                                                            • Figure 116: Greggs Plc: Group financial performance, 2006-11
                                                                                                                                                                            • Figure 117: Greggs Plc: Outlet data, 2006-11
                                                                                                                                                                          • Retail offering
                                                                                                                                                                          • J Sainsbury

                                                                                                                                                                              • Strategic evaluation
                                                                                                                                                                                • Strong performance
                                                                                                                                                                                    • Figure 119: Sainsbury’s Supermarkets: Sales growth, 2006/07-2010/11
                                                                                                                                                                                  • Expansion underpins growth
                                                                                                                                                                                    • Looking to catch up in non-food
                                                                                                                                                                                      • Convenience stores good fit with online
                                                                                                                                                                                        • Intensifying price competition
                                                                                                                                                                                          • Background
                                                                                                                                                                                            • Company performance
                                                                                                                                                                                              • Figure 120: Sainsbury’s Supermarkets, 2006/07-2010/11
                                                                                                                                                                                              • Figure 121: Sainsbury’s Supermarkets: Outlet data, 2006/07-2010/11
                                                                                                                                                                                            • Store formats
                                                                                                                                                                                              • Figure 122: Sainsbury’s Supermarkets: Outlets by size, 2006/07-2010/11
                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                              • e-commerce and home shopping
                                                                                                                                                                                              • Majestic Wine Warehouse

                                                                                                                                                                                                  • Strategic evaluation
                                                                                                                                                                                                    • Background
                                                                                                                                                                                                      • Company performance
                                                                                                                                                                                                        • Figure 123: Majestic Wine Warehouse: Group financial performance, 2006/07-2010/11
                                                                                                                                                                                                        • Figure 124: Majestic Wine Warehouse: Outlet data, 2006/07-2010/11
                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                      • Milk&more

                                                                                                                                                                                                          • Strategic evaluation
                                                                                                                                                                                                            • Background
                                                                                                                                                                                                              • Company performance
                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                • Tesco

                                                                                                                                                                                                                    • Strategic evaluation
                                                                                                                                                                                                                      • Clubcard
                                                                                                                                                                                                                        • Loyalty
                                                                                                                                                                                                                          • The “£500m campaign”
                                                                                                                                                                                                                            • The end of Clubcard?
                                                                                                                                                                                                                              • The limits of growth
                                                                                                                                                                                                                                • Overseas
                                                                                                                                                                                                                                  • Time to be optimistic
                                                                                                                                                                                                                                    • Background
                                                                                                                                                                                                                                      • Company performance
                                                                                                                                                                                                                                        • Figure 125: Tesco Plc: Group financial performance, 2006/07-2010/11
                                                                                                                                                                                                                                        • Figure 126: Tesco: Like-for-like sales growth, 26 weeks to Aug 2011
                                                                                                                                                                                                                                        • Figure 127: Tesco Plc: Outlet data, 2007/11
                                                                                                                                                                                                                                      • Store formats
                                                                                                                                                                                                                                        • Figure 128: Tesco: UK store formats, 2010/11
                                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                                        • Figure 129: Tesco UK: Sales, by product category, 2009/10-2010/11
                                                                                                                                                                                                                                      • e-commerce and home shopping
                                                                                                                                                                                                                                      • Whole Foods Market (UK)

                                                                                                                                                                                                                                          • Strategic evaluation
                                                                                                                                                                                                                                            • Background
                                                                                                                                                                                                                                              • Company performance
                                                                                                                                                                                                                                                • Figure 130: Whole Foods Market (UK): Group financial performance, 2005/06-2009/10
                                                                                                                                                                                                                                                • Figure 131: Whole Foods Market (UK): Outlet data, 2005/06-2009/10
                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                              • Wm Morrison Group

                                                                                                                                                                                                                                                  • Strategic evaluation
                                                                                                                                                                                                                                                    • Slowly diversifying channels
                                                                                                                                                                                                                                                      • Innovations – and flexibility
                                                                                                                                                                                                                                                        • Figure 133: Wm Morrison Group: ‘Lab’ store, Kirkstall, Leeds
                                                                                                                                                                                                                                                      • Revitalising own brands
                                                                                                                                                                                                                                                        • Background
                                                                                                                                                                                                                                                          • Company performance
                                                                                                                                                                                                                                                            • 2010/11
                                                                                                                                                                                                                                                                • Figure 134: Wm Morrison Group: Group financial performance, 2006/07-2010/11
                                                                                                                                                                                                                                                                • Figure 135: Wm Morrison Group: Sales breakdown, 2006/07-2010/11
                                                                                                                                                                                                                                                                • Figure 136: Wm Morrison Group: Annual sales growth excluding fuel, 2006/07-2010/11
                                                                                                                                                                                                                                                                • Figure 137: Wm Morrison Group: Sales breakdown, H1 2010/11 and H1 2011/12
                                                                                                                                                                                                                                                                • Figure 138: Wm Morrison Group: Outlet data, 2006/07-2010/11
                                                                                                                                                                                                                                                                • Figure 139: Wm Morrison Group: Outlet data by region, 2010 and 2011
                                                                                                                                                                                                                                                              • Store formats
                                                                                                                                                                                                                                                                • Figure 140: Wm Morrison Group: Store portfolio by size, 2007-11
                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                • E-commerce and home shopping
                                                                                                                                                                                                                                                                • Appendix – Brand Research

                                                                                                                                                                                                                                                                    • Figure 141: Brand usage, December 2011
                                                                                                                                                                                                                                                                    • Figure 142: Brand commitment, December 2011
                                                                                                                                                                                                                                                                    • Figure 143: Brand momentum, December 2011
                                                                                                                                                                                                                                                                    • Figure 144: Brand diversity, December 2011
                                                                                                                                                                                                                                                                    • Figure 145: Brand satisfaction, December 2011
                                                                                                                                                                                                                                                                    • Figure 146: Brand recommendation, December 2011
                                                                                                                                                                                                                                                                    • Figure 147: Brand attitude, December 2011
                                                                                                                                                                                                                                                                    • Figure 148: Brand image – macro image, December 2011
                                                                                                                                                                                                                                                                    • Figure 149: Brand image – micro image, December 2011
                                                                                                                                                                                                                                                                    • Figure 150: Profile of target groups, by demographic, December 2011
                                                                                                                                                                                                                                                                    • Figure 151: Psychographic segmentation, by target group, December 2011
                                                                                                                                                                                                                                                                    • Figure 152: Brand usage, by target group, December 2011
                                                                                                                                                                                                                                                                  • Brand index
                                                                                                                                                                                                                                                                    • Figure 153: Brand index, December 2011
                                                                                                                                                                                                                                                                • Appendix – Where Do People Buy Food?

                                                                                                                                                                                                                                                                    • Figure 154: Main weekly grocery shop where people shop for food, by demographics, January 2012
                                                                                                                                                                                                                                                                    • Figure 155: Top-up shopping where people in most popular shop for food, by demographics, January 2012
                                                                                                                                                                                                                                                                    • Figure 156: Top-up shopping where people in next most popular shop for food, by demographics, January 2012
                                                                                                                                                                                                                                                                • Appendix – How Satisfied Are People With Their Grocery Shops?

                                                                                                                                                                                                                                                                    • Figure 157: Satisfaction with key attributes, January 2012
                                                                                                                                                                                                                                                                    • Figure 158: Where people shop for food, by most popular any satisfaction with key attributes, January 2012
                                                                                                                                                                                                                                                                    • Figure 159: Where people shop for food, by next most popular any satisfaction with key attributes, January 2012
                                                                                                                                                                                                                                                                    • Figure 160: Where people shop for food, by any dissatisfaction with key attributes, January 2012
                                                                                                                                                                                                                                                                    • Figure 161: Where people shop for food, by most popular any satisfaction with key attributes, January 2012
                                                                                                                                                                                                                                                                    • Figure 162: Where people shop for food, by next most popular any satisfaction with key attributes, January 2012
                                                                                                                                                                                                                                                                    • Figure 163: Where people shop for food, any dissatisfaction with key attributes, January 2012
                                                                                                                                                                                                                                                                    • Figure 164: Satisfaction with key attributes on product quality for fresh foods including ready meals, by demographics, January 2012
                                                                                                                                                                                                                                                                    • Figure 165: Satisfaction with key attributes on product quality of non-fresh packaged goods, by demographics, January 2012
                                                                                                                                                                                                                                                                    • Figure 166: Satisfaction with key attributes on range of fresh foods, by demographics, January 2012
                                                                                                                                                                                                                                                                    • Figure 167: Satisfaction with key attributes on customer service, by demographics, January 2012
                                                                                                                                                                                                                                                                    • Figure 168: Satisfaction with key attributes on store standards, by demographics, January 2012
                                                                                                                                                                                                                                                                    • Figure 169: Satisfaction with key attributes on ease of navigation within the store, by demographics, January 2012
                                                                                                                                                                                                                                                                    • Figure 170: Satisfaction with key attributes on range of non-foods items, by demographics, January 2012
                                                                                                                                                                                                                                                                    • Figure 171: Satisfaction with key attributes on quality of non-foods items, by demographics, January 2012
                                                                                                                                                                                                                                                                    • Figure 172: Satisfaction with key attributes on availability of goods, by demographics, January 2012
                                                                                                                                                                                                                                                                    • Figure 173: Satisfaction with key attributes on product prices, by demographics, January 2012
                                                                                                                                                                                                                                                                    • Figure 174: Satisfaction with key attributes on promotions in general, by demographics, January 2012
                                                                                                                                                                                                                                                                • Appendix – How Satisfied Are People With Their Top-Up Grocery Shops?

                                                                                                                                                                                                                                                                    • Figure 175: Satisfaction with key attributes on product quality for fresh foods including ready meals, by demographics, January 2012
                                                                                                                                                                                                                                                                    • Figure 176: Satisfaction with key attributes on product quality of non-fresh packaged goods, by demographics, January 2012
                                                                                                                                                                                                                                                                    • Figure 177: Satisfaction with key attributes range of fresh foods, by demographics, January 2012
                                                                                                                                                                                                                                                                    • Figure 178: Satisfaction with key attributes on customer service, by demographics, January 2012
                                                                                                                                                                                                                                                                    • Figure 179: Satisfaction with key attributes on store standards, by demographics, January 2012
                                                                                                                                                                                                                                                                    • Figure 180: Satisfaction with key attributes on ease of navigation within the store, by demographics, January 2012
                                                                                                                                                                                                                                                                    • Figure 181: Satisfaction with key attributes on range of non-foods items, by demographics, January 2012
                                                                                                                                                                                                                                                                    • Figure 182: Satisfaction with key attributes on quality of non-foods items, by demographics, January 2012
                                                                                                                                                                                                                                                                    • Figure 183: Satisfaction with key attributes on availability of goods, by demographics, January 2012
                                                                                                                                                                                                                                                                    • Figure 184: Satisfaction with key attributes on prices, by demographics, January 2012
                                                                                                                                                                                                                                                                    • Figure 185: Satisfaction with key attributes on promotions in general, by demographics, January 2012
                                                                                                                                                                                                                                                                • Appendix – How Do People Shop?

                                                                                                                                                                                                                                                                    • Figure 186: Where people shop for food, by most popular attitudes to grocery shopping, January 2012
                                                                                                                                                                                                                                                                    • Figure 187: Where people shop for food, by next most popular attitudes to grocery shopping, January 2012
                                                                                                                                                                                                                                                                    • Figure 188: Where people top-up shop for food, by most popular attitudes to grocery shopping, January 2012
                                                                                                                                                                                                                                                                    • Figure 189: Where people shop for food, by next most popular attitudes to grocery shopping, January 2012
                                                                                                                                                                                                                                                                    • Figure 190: Most popular attitudes to grocery shopping, by demographics, January 2012
                                                                                                                                                                                                                                                                    • Figure 191: Next most popular attitudes to grocery shopping, by demographics, January 2012
                                                                                                                                                                                                                                                                • Appendix – How People Shop For Food

                                                                                                                                                                                                                                                                    • Figure 192: Where people shop for food, by most popular attitudes to products bought (main shop), January 2012
                                                                                                                                                                                                                                                                    • Figure 193: Where people shop for food, by next most popular attitudes to products bought (main shop), January 2012
                                                                                                                                                                                                                                                                    • Figure 194: Attitudes to products bought (main shop), by demographics, January 2012
                                                                                                                                                                                                                                                                • Appendix – Attitudes to Buying Food

                                                                                                                                                                                                                                                                    • Figure 195: Attitudes to products quality for fresh foods including ready meals bought (main shop), by demographics, January 2012
                                                                                                                                                                                                                                                                    • Figure 196: Attitudes to quality of non-fresh packaged product goods bought (main shop), by demographics, January 2012
                                                                                                                                                                                                                                                                    • Figure 197: Attitudes to range of fresh food products bought (main shop), by demographics, January 2012
                                                                                                                                                                                                                                                                    • Figure 198: Attitudes to customer service products bought (main shop), by demographics, January 2012
                                                                                                                                                                                                                                                                    • Figure 199: Attitudes to store standard products bought (main shop), by demographics, January 2012
                                                                                                                                                                                                                                                                    • Figure 200: Attitudes to ease of navigation within the store products bought (main shop), by demographics, January 2012
                                                                                                                                                                                                                                                                    • Figure 201: Attitudes to range of non-foods items bought (main shop), by demographics, January 2012
                                                                                                                                                                                                                                                                    • Figure 202: Attitudes to quality of non-foods items bought (main shop), by demographics, January 2012
                                                                                                                                                                                                                                                                    • Figure 203: Attitudes to availability of goods bought (main shop), by demographics, January 2012
                                                                                                                                                                                                                                                                    • Figure 204: Attitudes to prices products bought (main shop), by demographics, January 2012
                                                                                                                                                                                                                                                                    • Figure 205: Attitudes to promotions in general products bought (main shop), by demographics, January 2012
                                                                                                                                                                                                                                                                • Appendix – Target Groups

                                                                                                                                                                                                                                                                    • Figure 206: Target groups, by demographics, January 2012

                                                                                                                                                                                                                                                                Companies Covered

                                                                                                                                                                                                                                                                • Argos
                                                                                                                                                                                                                                                                • Asda Group Ltd
                                                                                                                                                                                                                                                                • Associated British Foods Plc
                                                                                                                                                                                                                                                                • Dobbies Garden Centres plc
                                                                                                                                                                                                                                                                • Dohle Group
                                                                                                                                                                                                                                                                • Edeka Group
                                                                                                                                                                                                                                                                • Fresh & Easy
                                                                                                                                                                                                                                                                • J. Sainsbury
                                                                                                                                                                                                                                                                • Kmart Corporation
                                                                                                                                                                                                                                                                • Lay & Wheeler Group Ltd
                                                                                                                                                                                                                                                                • Majestic Wine Warehouse Ltd
                                                                                                                                                                                                                                                                • Marks & Spencer
                                                                                                                                                                                                                                                                • Oddbins Ltd
                                                                                                                                                                                                                                                                • One Stop Community Stores Ltd
                                                                                                                                                                                                                                                                • Royal Bank of Scotland Group plc
                                                                                                                                                                                                                                                                • Samsung Electronics (UK) Ltd
                                                                                                                                                                                                                                                                • T&S Stores Plc
                                                                                                                                                                                                                                                                • Tesco Plc

                                                                                                                                                                                                                                                                The Retailing of Food and Drink - UK - March 2012

                                                                                                                                                                                                                                                                £1,750.00 (Excl.Tax)