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The Role of Travel Technology in Tourism - International - October 2017

“Keen to connect with an online marketplace of millions of prospective customers, many tourism enterprises have begun to explore the potential of new and developing technologies within the travel industry. The Internet and mobile platforms aside, those technologies that are garnering the most attention include: artificial intelligence (AI), augmented reality (AR), virtual reality (VR), cloud computing, robotics and voice recognition.”
- Jessica Kelly, Senior Tourism Analyst

This report looks at the following areas:

  • What market forces are influencing the development of travel technology?
  • What technology is currently being used by travellers?
  • How important is the World Wide Web to the tourism industry? 
  • What is the role of mobile travel technology in tourism?
  • What are the key technologies currently being explored by the travel and tourism industry?
  • How has travel technology disrupted the tourism industry?
  • How is travel technology shaping traveller expectations?
  • How might travel technology develop in the future?
  • How might tourism enterprises and tourists use travel technology in the future?

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Table of contents

  1. Introduction

    • Data Sources

      • Overview

        • Expansion in the global tourism industry
          • Figure 1: Snapshot of the global travel industry, 2010-17
          • Figure 2: World’s biggest outbound tourism markets, 2015-17
        • Economic trends
          • Figure 3: Economic snapshot in the countries with the biggest* outbound markets, 2010-17
        • Population trends
          • Figure 4: Mid-year population estimates in leading outbound markets, 2015-50
        • Population growth in India
          • Sizing the World Wide Web
          • Technology and the Tourist

              • Internet technology and tourism
                • Figure 5: Broadband & 3G Subscribers, 2009-17
                • Figure 6: Internet penetration rates in selected countries, 2000 & 2009-17
              • Mobile technology and tourism
                • Figure 7: Mobile/cellphone handsets, 2009-17
                • Figure 8: Mobile/cellphone handsets – volume consumption per capita (population), 2009-17
                • Figure 9: Mobile/cellphone handsets – market segmentation by volume, 2015
                • Figure 10: Tablets and e-readers by volume, 2010-17
            • Travel Technology and Travel Research/Planning

              • Travel Technology and Tourism Sales

                  • Figure 11: E-commerce – travel sales in selected outbound markets, 2011-16
                  • Figure 12: Online travel & holiday purchases in the EU & Norway, 2016
                • Direct sales
                  • Figure 13: Travel sales as a proportion of e-commerce in selected market, 2015-17
                • Travel technology and travel agencies – OTAs vs. high-street agencies
                  • Figure 14: Gross bookings for top five OTAs, 2011-16
                • Travel technology and the world’s biggest travel agents
                  • Expedia
                    • Priceline
                      • American Express Global Business Travel (Amex GBT)
                      • Travel Technology and Evolving Consumer Demands

                          • Social media and traveller expectations
                            • Technology and user-generated content
                            • Disruptive Travel Technology

                                • Uber
                                  • Airbnb
                                  • Travel Technology in Tourism – Some Key Technologies

                                      • Artificial Intelligence (AI)
                                        • Augmented reality and virtual reality
                                          • Cloud computing
                                            • Mobile technology and apps
                                              • Voice recognition
                                                • Robotics
                                                • Technology in Travel

                                                    • At the airport
                                                      • On board
                                                      • Technology and the Tourism Experience

                                                          • Some leading travel apps
                                                            • Booking.com
                                                              • Google Maps
                                                                • Google Translate
                                                                  • Skyscanner
                                                                    • TripAdvisor
                                                                      • WhatsApp
                                                                        • Wearable technology
                                                                        • What Next?

                                                                            • Figure 15: International tourism forecast, by region of destination, 2010-30
                                                                          • Primacy of mobile technology
                                                                            • Dynamic platforms
                                                                              • Increased market share for OTAs
                                                                                • New technologies
                                                                                  • Adaptation

                                                                                  The Role of Travel Technology in Tourism - International - October 2017

                                                                                  US $391.67 (Excl.Tax)