The Role of Trust in Financial Services - UK - November 2012
“Mintel’s research for this report shows that people are perfectly prepared to bank with an organisation that they don’t trust to treat them fairly. Marketers would be forgiven for asking whether this more emotional element of trust actually matters. Should they just give up on making people like them, and instead just concentrate on making sure that the bank gets the basics right?”
– Toby Clark, Director of Research, EMEA
Some questions answered in this report include:
- What does “trust” mean?
- Is there a generation gap when it comes to trust in the financial services industry?
- What impact does mis-selling have on levels of trust?
- Does trust even matter in today’s market?
- What impact does a high street network have on consumer trust?
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