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The Savvy Beauty Consumer - UK - November 2015

"Although the economy has entered recovery, savvy shopping behaviours have become engrained in consumers’ minds, and they remain drawn to sales, multi-buys and discount retailers. While brand loyalty has helped dampen the effect of savvy shopping on primary beauty markets, such as colour cosmetics; hygiene-oriented markets, including soap, bath and shower products, remain more at risk."

– Charlotte Libby, Senior Beauty Analyst

This report covers the following issues:

  • An uncertain future for online sales
  • Own-label beauty needs to boost appeal

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Table of contents

  1. Overview

    • What you need to know
      • Products covered in this report
      • Executive Summary

          • Lipstick effect has come to an end
            • Shoppers remain savvy post-recession
              • Figure 1: Trends in savvy shopping habits, October 2013 and August 2015
            • Own-label beauty can further tempt consumers
              • Figure 2: Savvy shopping habits in total and BPC markets, August 2015
            • SBS products command low loyalty
              • Figure 3: Types of BPC products purchased, August 2015
            • The waning popularity of online sales
              • Figure 4: BPC retailers used, August 2015
            • Natural vs science
              • Figure 5: Attitudes towards buying BPC products, August 2015
            • Refill stations can inspire retailer loyalty
              • Figure 6: BPC product buying behaviours, August 2015
            • What we think
            • Issues and Insights

              • An uncertain future for online sales
                • The facts
                  • The implications
                    • Own-label beauty needs to boost appeal
                      • The facts
                        • The implications
                        • The Market – What You Need to Know

                          • PDI improves post-recession
                            • Lipstick effect has come to an end
                              • Social media usage grows
                                • Changes to delivery charges
                                • Market Drivers

                                  • PDI improves post-recession
                                    • Figure 7: Trends in how respondents would describe their financial situation, February 2009 – September 2015
                                  • Lipstick effect has come to an end
                                    • Figure 8: Trends in spending extra money on fragrances/toiletries/cosmetics, February 2010 – September 2015
                                  • Changes in online activities
                                    • Figure 9: Online activities performed in the past three months, June 2014-June 2015
                                  • Changes to delivery charges
                                  • The Consumer – What You Need to Know

                                    • Shoppers remain savvy post-recession
                                      • Own-label beauty can further tempt consumers
                                        • Young men the most interactive online
                                          • SBS products command low loyalty
                                            • The waning popularity of online sales
                                              • High street chemists cater to opportunity shoppers
                                                • Larger sizes hold money-saving appeal
                                                  • Natural vs science
                                                    • Refill stations can inspire retailer loyalty
                                                      • Samples and expertise found in-store
                                                      • Trends in Savvy Shopping Habits

                                                        • Shoppers remain savvy post-recession
                                                          • Figure 10: Trends in savvy shopping habits, October 2013 and August 2015
                                                        • The rise of the discount shops
                                                          • Changing media habits
                                                          • BPC Shopping Habits

                                                            • Loyalty more prominent in BPC than total shopping
                                                              • Figure 11: Savvy shopping habits in total and BPC markets, August 2015
                                                            • Own-label beauty can further tempt consumers
                                                              • Young men the most interactive online
                                                              • Purchasing BPC Products

                                                                • SBS products command low loyalty
                                                                  • Figure 12: Amazon dash button example, 2015
                                                                  • Figure 13: Types of BPC products purchased, August 2015
                                                                • Haircare and make-up have the most loyalty
                                                                  • Hair colour needs to excite users
                                                                  • BPC Retailers Used

                                                                    • The waning popularity of online sales
                                                                      • Figure 14: BPC retailers used, August 2015
                                                                      • Figure 15: Space.NK email marketing communications, September 2015
                                                                    • High-street chemists cater to opportunity shoppers
                                                                      • Overseas retailers benefit from global beauty trends
                                                                      • Attitudes towards BPC Products

                                                                        • Larger sizes hold money-saving appeal
                                                                          • Figure 16: Attitudes towards buying BPC products, August 2015
                                                                        • Natural vs science
                                                                          • Women prioritise the face
                                                                          • BPC Buying Behaviours

                                                                            • Refill stations can inspire retailer loyalty
                                                                              • Figure 17: BPC product buying behaviours, August 2015
                                                                            • Consumers suspicious of cheap products online
                                                                              • Samples and expertise found in-store
                                                                              • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                • Data sources
                                                                                  • Abbreviations

                                                                                  Companies Covered

                                                                                  To learn more about the companies covered in this report please contact us.

                                                                                  The Savvy Beauty Consumer - UK - November 2015

                                                                                  £1,995.00 (Excl.Tax)