The Savvy Shopper - UK - December 2013
“Mobile platforms and tools are already changing the savvy shopping repertoire. Increasing adoption of smartphones and tablets, as well as increased availability of online connectivity, signal a bright future for m-commerce and t-commerce.”
- Ina Mitskavets, Senior Lifestyles and Consumer Analyst
Some questions answered in this report include:
- How likely are people with higher household incomes to search for discounts?
- Is brand loyalty a thing of the past?
- What are the key barriers to signing up to a loyalty scheme?
- How do savvy shoppers use mobile apps?
Consumer loyalty is something that no brand can take for granted. Shoppers are used to the prevalence and variety of promotions that developed during the economic downturn, particularly in the FMCG (Fast-moving Consumer Goods) and leisure sectors. Consumers now expect to buy on discount and would not hesitate to switch to a different brand to get a better deal. Brands that want to create real loyalty through promotions would benefit from introducing value-added offers and focusing on improving their customer service, rather than simply getting involved in a price war with their competitors.
This report will explore the prevalence of loyalty schemes across various sectors, usage of discounts and special offers and the demographics of consumers who are more likely to take advantage of special deals in different market sectors. The report will also examine attitudes towards signing up to loyalty schemes, and the increasingly important role that mobile technology plays in facilitating commercial activity.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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