The Snacking Occasion - US - February 2014
“As consumers continue to adopt a snacking culture, choosing to snack anywhere, anytime, and on practically anything, the format and function of snacks will need to evolve to meet their needs. Snacks with healthy claims and natural ingredients are still important; however, snackers still want to indulge responsibly from time to time. Resealable and single-serving packaging can help promote consumption of snacks during nontraditional occasions, as well as encourage the use of snacks as meal replacements, rather than just tummy fillers.”
– Amanda Topper, Food Analyst
Some questions answered in this report include:
- What impact does health have on the snack market?
- Can snacks move beyond their traditional consumption occasions?
- How can snack formats adapt to the snacking lifestyle?
Consumers continue to adopt a snacking lifestyle, choosing to eat a variety of snacks anytime, anywhere. These snacking choices differ based on location, nutritional preferences, and an assortment of motivations for snacking. While healthy snacks and nutritional product claims are top of mind for consumers, a sense of indulgence, especially while at home, remains important to many. Portable, resealable, and single-serve options are making it more convenient than ever for consumers to snack on their favorite foods both at home and at locations away from home. Product development, especially related to packaging and ingredients, can help various snack categories move beyond their traditional snacking occasions.
This report provides a comprehensive and comparative view of how snacks across food categories compete against one another for consumption across day parts and locations. The report looks into the frequency with which snacks are consumed as well as motivations for snacking, snacking behaviors by location, and attributes associated with particular snacks.
In this report we reference specific snacking day parts including morning, afternoon, and evening. We also reference snacking occasions including between meals and in place of a meal. It is important to note many of these occasions can overlap.
Take a look inside a sample report
Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.Download now
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.