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Sub-Saharan African Hotel Market Research - September 2012

Key findings in the Sub-Saharan African Hotel Market

  • Major challenges face hotel owners in most of sub-Saharan Africa, particularly in terms of lack of adequate infrastructure and security. Nevertheless, hotel development is accelerating with the number of rooms in the pipeline up over 40% year on year as of the beginning of 2012.
  • Mauritius, a prime island beach destination, and South Africa offer the best business environment in the region for hospitality and tourism, according to the World Economic Forum (WEF), although the latter presents serious concerns regarding security. While Kenya is a well-established leisure tourism destination, it is rated worst in the world for security by the WEF.
  • Among the major international chains, Starwood is the best placed in sub-Saharan Africa, notably with a strong presence and pipeline in the key Nigerian market. Accor also has a strong presence, with over 5,000 rooms in the region, which are heavily concentrated in South Africa. Otherwise, InterContinental Hotels Group – IHG (about 2,240 rooms) and Carlson Rezidor (1,668 rooms) are the only other international operators to have significant capacity in the region.
  • There are three South African chains of significant size, including Tsogo Sun, Protea Hotels and City Lodge Hotels group, which have a combined total capacity in excess of 30,000 rooms, most of which are located in the home market. However, curiously, Tsogo Sun has very few projects in the growing pipeline of chain hotel development in sub-Saharan African countries outside of South Africa.
  • Lonrho, a conglomerate active in the agribusiness sector i Tsogo Sun in particular, is bringing low-cost lodging and air transport to Africa. The group has signed an exclusive master franchise agreement to develop easyHotels across the continent. The group has also launched fly540, the first budget airline in sub-Saharan Africa operating outside of South Africa.

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Table of contents

  1. Introduction

      • Key findings
      • Data Sources

        • Overview

          • Demographic trends
            • Figure 1: Demographic profile: Africa versus the world, 2011 and 2050
          • Economic outlook
            • Figure 2: Overview of the WEO projections (% change unless noted otherwise), 2010-13
          • Business environment
              • Figure 3: Sub-indices and pillars of the WEF’s Travel and Tourism Competiveness Index, 2011
            • Mauritius leads the pack
              • South Africa in second place
                • Namibia in third position
                  • Botswana highly rated for its natural environment
                    • Kenya an established tourist destination
                      • An impediment to hotel development
                        • Figure 4: Travel & Tourism Competitiveness Index: sub-Saharan Africa, 2011
                      • Outlook for spending on travel and tourism
                        • Figure 5: Outlook for growth in spending on travel and tourism in sub-Saharan Africa, by type of expenditure, 2012 and 2022
                      • South Africa dominates the region
                        • Figure 6: Direct contribution of travel and tourism to GDP, by sub-Saharan African country, 2011
                    • The Leading Sub-Saharan African Tourism Destinations

                        • Figure 7: The 10 leading sub-Saharan countries for direct tourism receipts, 2011
                      • South Africa
                        • Figure 8: Capacity and performance of the South African hotel sector, August 2011-April 2012
                        • Figure 9: Relative contribution of the largest enterprises in the hotel, guesthouse and inns sector, 2009
                        • Figure 10: Employment in hotels, guesthouses and inns, 2009
                        • Figure 11: Facilities and other guest amenities available in lodging establishments, 2009
                      • Nigeria
                        • Figure 12: Nigeria’s lodging sector, capacity and performance, 2006-10
                      • Lagos hotel stock
                        • Figure 13: Lagos hotel stock, by district, 2006-12
                      • Kenya
                        • Figure 14: Tourism indicators for Kenya, 2001-10
                      • Mauritius
                        • Figure 15: Tourist arrivals* by type of traveller in Mauritius, 2004-10
                        • Figure 16: Trend in Mauritius’ hotel capacity, 2001-10
                        • Figure 17: Monthly occupancy rates in Mauritian hotels, 2006-10
                      • Angola
                        • Figure 18: Angola’s lodging sector, capacity and performance, 2006-10
                      • Ethiopia
                        • Figure 19: Ethiopia’s lodging capacity, 2006-10
                      • Tanzania
                        • Figure 20: Incoming arrivals, receipts and lodging preferences, 2003-09*
                      • Ghana
                        • Figure 21: Ghana’s lodging sector, capacity and performance, 2006-10
                      • Senegal
                        • Figure 22: Senegal’s lodging capacity, 2006-10
                      • Uganda
                        • Figure 23: Number of hotels in Uganda, by region, 2012
                        • Figure 24: Imperial Group’s hotel portfolio, 2012
                    • Hotel Chain Penetration in Sub-Saharan Africa

                        • Accor
                          • Figure 25: Accor’s sub-Saharan African hotel portfolio, by country and brand, 2012
                        • New hotels
                          • A Sofitel for Abidjan
                            • New ibis hotels in Lagos and Dakar
                              • African Sun
                                • Branding strategy
                                  • Figure 26: African Sun’s proprietary hotel brands, 2012
                                • The Zimbabwe portfolio
                                  • Recent performance
                                    • Figure 27: Recent performance of African Sun’s Zimbabwe hotels, March 2012 vs March 2011
                                  • Hotels in Nigeria
                                    • Azalaï Hotels
                                      • Figure 28: Azalaï’s hotel portfolio by country, 2012
                                    • Best Western
                                      • Figure 29: Best Western’s sub-Saharan African hotel portfolio, by country and brand, 2012
                                    • Carlson Rezidor
                                      • Figure 30: Carlson Rezidor’s sub-Saharan African hotel portfolio, by country and brand, 2012
                                    • Three more Park Inns and a Radisson Blu
                                      • City Lodge Hotels
                                        • Figure 31: City Lodge’s hotel portfolio, by South African province, 2012
                                      • Hilton
                                        • Figure 32: Hilton’s sub-Saharan African hotel portfolio, 2012
                                      • IHG
                                        • Figure 33: IHG’s sub-Saharan African hotel portfolio, by country and brand, 2012
                                      • The InterContinental Lagos
                                        • Kempinski
                                          • A Kempinski for Nairobi
                                            • Lonrho
                                              • Figure 34: Lonrho’s hotel portfolio, by location, 2012
                                            • Lonrho renovating the Grand Hotel Kinshasa
                                              • Lonrho to expand easyHotels across Africa
                                                • A first property in Johannesburg
                                                  • Low-cost flights too…
                                                    • Synergy with hotels
                                                      • Marriott
                                                        • Two projects in Addis Ababa and more to come…
                                                          • Mövenpick
                                                            • Onomo
                                                              • Focus on business travel
                                                                • Protea Hotels
                                                                  • Black Empowerment
                                                                    • Stalled expansion is picking up again
                                                                      • Figure 35: Protea’s development pipeline, 2012
                                                                    • Strong presence in Nigeria
                                                                      • Brands
                                                                        • Starwood
                                                                          • Figure 36: Starwood’s sub-Saharan African hotel portfolio, by country and brand, 2012
                                                                        • Tsogo Sun (formerly Southern Sun)
                                                                          • Heavily concentrated in the home market
                                                                            • A limited pipeline
                                                                              • Figure 37: Tsogo Sun’s development pipeline, 2012
                                                                            • Southern Sun rebranding as Tsogo Sun
                                                                              • Lacklustre trading environment
                                                                                • Figure 38: Tsogo Sun’s operating results, fiscal years 2011 and 2012
                                                                              • Signature Life Hospitality collapses
                                                                              • What Next?

                                                                                  • An expanding pipeline
                                                                                    • Big international chains at the forefront
                                                                                      • Figure 39: Development pipeline of international hotel groups in sub-Saharan Africa, 2010-12
                                                                                    • Nigeria leads the pack
                                                                                      • Figure 40: Development pipelines for branded hotel development in sub-Saharan Africa, by country, 2012
                                                                                      • Figure 41: Top 6 sub-Saharan countries, ranked by number of rooms under construction, 2012

                                                                                  Companies Covered

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                                                                                  Sub-Saharan African Hotel Market Research - September 2012

                                                                                  £295.00 (Excl.Tax)