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Tires and Rims - US - December 2011

In this report, Mintel explores the tires and rims market in the U.S., and provides insight into the external and internal factors that influence tires and rims purchase, and trends within the tires and rims market. Mintel will also provide insight into what these various factors mean for future sales, marketing and advertisements, and industry innovations.

Specific questions that are answered in this report include, but are not limited to, the following:

  • Overall trends in sales of tires, by type of tire and retail channel
  • How the hybrid and EV market may affect tire sales
  • How the Inspire Insight Perfecting the Details relates to the tire market
  • Opportunities and insights in the tire market
  • How does the region consumers live in effect their purchase habits
  • Which method of tire maintenance reminder consumers would prefer
  • Which race and ethnic groups prefer which brands and why
  • How the increase in the average age of vehicles has affected tire sales
  • How different rim retailers should target different markets
  • What are the most common reasons for buying new tires

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Advertising creative
                • Abbreviations and terms
                  • Abbreviations
                    • Terms
                    • Executive Summary

                        • The market
                          • Independent tire dealers are the retail leader
                            • Automotive dealerships are spending more on tire marketing
                              • Passenger tire sales increased 7.7% in 2011
                                • Figure 1: U.S. sales of passenger tires, by retail channel, 2006-16
                                • Figure 2: Fan chart forecast of total retail sales of passenger tires in the U.S. and Canada, at current prices, 2006-16
                              • Market factors
                                • Fewer miles driven as compared to last year
                                  • Figure 3: Miles traveled in the U.S. by month, 2009-11
                                • Older vehicles on the road increases the likelihood of tire replacement
                                  • Figure 4: Median age of automobiles and trucks in operation in the U.S., 1995-2010
                                • Five companies control 85% of all U.S. tire sales
                                  • Figure 5: Manufacturer share of retail sales of replacement tires, including passenger tires, light truck tires, truck tires, farm tires, and off-the-road (OTR) tires, in the U.S. and Canada, 2010
                                • The consumer
                                  • Figure 6: Tire, rim, and tire/rim packages purchased in the past 24 months, December 2011
                                • Nearly seven in 10 tire buyers purchase tires due to wear
                                  • Figure 7: Reasons for last tire purchase, December 2011
                                • Most patronized tire retailers vary by region
                                  • Figure 8: Location for tire purchase, by region, December 2011
                                • What we think
                                • Insights and Opportunities

                                  • Target consumers by providing tire-check reminders through social networking and phone applications
                                    • Tires for electric vehicles (EVs) and hybrids
                                    • Inspire Insights

                                        • Trend: Perfecting the Details
                                          • Trend: Greenfluencers
                                          • Market Size and Forecast

                                            • Key points
                                              • Passenger tire sales increase 7.7% in 2011
                                                  • Figure 9: Total retail sales of passenger tires in the U.S. and Canada, at current prices, 2006-16
                                                  • Figure 10: Total retail sales of passenger tires in the U.S. and Canada, at inflation-adjusted prices, 2006-16
                                                • Fan chart forecast
                                                    • Figure 11: Fan chart forecast of total retail sales of passenger tires in the U.S. and Canada, at current prices, 2006-16
                                                • Market Drivers

                                                  • Key points
                                                    • Fewer miles driven
                                                      • Figure 12: Consumer vehicle miles traveled, all U.S. roads and streets, 1991-2011
                                                      • Figure 13: Monthly miles traveled in the U.S., 2009-11
                                                      • Figure 14: U.S. gasoline national average price per gallon, 2004-11
                                                    • Age of the car parc
                                                      • Figure 15: Median age of automobiles and trucks in operation in the U.S., 1993-2010
                                                      • Figure 16: Average mileage driven by years of car ownership, and annual miles driven, 2011
                                                    • Growth of electric and hybrid vehicles
                                                      • Figure 17: Total U.S. sales and forecast of hybrid vehicles, 2006-14
                                                      • Figure 18: Projected U.S. supply of electric vehicles, by make, 2011-15
                                                    • Rims affected by the economy and consumer confidence
                                                      • Figure 19: University of Michigan Consumer Sentiment Index, 2007-11
                                                      • Figure 20: Employment status, population aged 16+, 2000-11
                                                  • Segment Performance

                                                    • Key points
                                                      • High-performance tires becoming standard, driving growth
                                                        • Passenger tire volume down 1.4% in 2011
                                                          • Light truck tire volume has turned the corner and is increasing
                                                            • Shipments of tires by type
                                                              • Figure 21: Total shipments of replacement tires for passenger vehicles and light trucks in the U.S. and Canada, 2006-11
                                                          • Retail Channels

                                                            • Key points
                                                              • Independent tire dealers are the retail leader
                                                                  • Figure 22: U.S. sales of passenger tires, by retail channel, 2006-16
                                                                  • Figure 23: Indexed growth of U.S. sales of passenger tires, by retail channel, 2006-16
                                                                  • Figure 24: U.S. share of sales of passenger tires, by retail channel, 2006-16
                                                                • Independent tire dealers leverage auto service to supplement revenue
                                                                  • TBC Corporation is the largest independent tire dealer
                                                                    • Discount Tire is the second-largest independent dealer
                                                                      • Mass merchandisers
                                                                        • Mass merchandisers are in distant second to independent dealers
                                                                          • Sears offering private brands, trails Walmart
                                                                            • Warehouse clubs
                                                                              • Warehouse clubs increase number of stores by nearly 10% in 2005-09
                                                                                • Tire company stores
                                                                                  • Sales pick up in 2010 and 2011
                                                                                    • Firestone Complete Auto Care
                                                                                      • Goodyear Gemini Automotive Care
                                                                                        • Auto dealerships
                                                                                          • U.S. auto dealers saw decline in 2011, change on the horizon
                                                                                            • Miscellaneous outlets
                                                                                              • Overview
                                                                                                • Pep Boys
                                                                                                  • Figure 25: Pep Boys store count, 2007-10
                                                                                                  • Figure 26: Pep Boys revenue split, August 2011
                                                                                                • Online buying
                                                                                                • Leading Companies

                                                                                                  • Key points
                                                                                                    • Five companies control 85% of all U.S. tire sales
                                                                                                      • Figure 27: Value sales of replacement tires, including passenger tires, light truck tires, truck tires, farm tires, and off-the-road (OTR) tires, in the U.S. and Canada, 2009 and 2010
                                                                                                      • Figure 28: Unit sales of replacement passenger and truck tires, by manufacturer brand, 2010
                                                                                                    • Goodyear and Michelin dominate HP/UHP sales
                                                                                                      • Figure 29: Market Share of HP/UHP tires, by manufacturer, 2010 *
                                                                                                    • Bridgestone Americas
                                                                                                      • Bridgestone sales are up 15% since 2009 but below industry average
                                                                                                        • Bridgestone renews sports sponsorship agreements
                                                                                                          • Company facts
                                                                                                            • Figure 30: Bridgestone Firestone annual sales in the U.S. and Canada for passenger tires, light truck tires, truck tires, farm tires, and OTR tires, at current prices, 2006-10
                                                                                                          • Goodyear
                                                                                                            • Goodyear sales increased in 2010
                                                                                                              • Goodyear Fuel Max Tires still an innovation leader
                                                                                                                • Company facts
                                                                                                                  • Figure 31: Goodyear annual sales in the U.S. and Canada for passenger tires, light truck tires, truck tires, farm tires, and OTR tires, at current prices, 2006-10
                                                                                                                • Michelin North America Inc.
                                                                                                                  • Michelin is the third-largest tire brand in the U.S.
                                                                                                                    • Company facts
                                                                                                                      • Figure 32: Michelin annual sales in the U.S. and Canada for passenger tires, light truck tires, truck tires, farm tires, and OTR tires, at current prices, 2006-10
                                                                                                                    • Cooper Standard
                                                                                                                      • Cooper Standard sales largest of five biggest brands
                                                                                                                        • Company facts
                                                                                                                          • Figure 33: Cooper annual sales in the U.S. and Canada for passenger tires, light truck tires, truck tires, farm tires, and OTR tires, at current prices, 2006-10
                                                                                                                        • Continental Tire North America Inc.
                                                                                                                          • Continental is the fifth-largest tire company in the U.S.
                                                                                                                            • Company facts
                                                                                                                              • Figure 34: Continental annual sales in the U.S. and Canada for passenger tires, light truck tires, truck tires, farm tires, and OTR tires, at current prices, 2006-10
                                                                                                                          • Innovations and Innovators

                                                                                                                            • Key points
                                                                                                                              • Goodyear Air Maintenance Technology
                                                                                                                                • Bridgestone airless tires
                                                                                                                                • Marketing Strategies

                                                                                                                                  • Key points
                                                                                                                                    • Marketing through sporting events common among tire manufacturers
                                                                                                                                      • Bridgestone
                                                                                                                                        • Online initiatives
                                                                                                                                          • Figure 35: Bridgestone Facebook page, December 2011
                                                                                                                                          • Figure 36: Bridgestone Twitter page, December 2011
                                                                                                                                        • Print advertising
                                                                                                                                          • Figure 37: Bridgestone safe roads print ad, September 2010
                                                                                                                                        • TV advertising
                                                                                                                                          • Figure 38: Bridgestone and beaver saving man TV ad, March 2011
                                                                                                                                        • Goodyear
                                                                                                                                          • Phone applications
                                                                                                                                            • Figure 39: Goodyear Highway Helper phone application, December 2011
                                                                                                                                          • Online initiatives
                                                                                                                                            • Figure 40: Goodyear Blimp Facebook page, December 2011
                                                                                                                                            • Figure 41: Goodyear Blimp Twitter page, December 2011
                                                                                                                                          • Print advertising
                                                                                                                                            • Figure 42: Goodyear Large Truck Tire print ad, August 2010
                                                                                                                                          • TV advertising
                                                                                                                                            • Goodyear mixes fantasy and reality, showing it will transport your cargo safely
                                                                                                                                              • Figure 43: Goodyear tires are built for stunt drivers and bought by you TV ad, August 2011
                                                                                                                                            • Michelin
                                                                                                                                              • Phone applications
                                                                                                                                                • Figure 44: Michelin European traffic phone application screen, December 2011
                                                                                                                                              • Online initiatives
                                                                                                                                                • Figure 45: Michelin Facebook page, December 2011
                                                                                                                                                • Figure 46: Michelin Twitter page, December 2011
                                                                                                                                              • Print advertising
                                                                                                                                                • Figure 47: Michelin rims left untouched print ad, April 2010
                                                                                                                                              • TV advertising
                                                                                                                                                • Michelin Man shows how to save money by having a tire use less energy
                                                                                                                                                  • Figure 48: Michelin Green X tires with Michelin Man TV ad, August 2011
                                                                                                                                                • Michelin Man saves father and son on their wet roads journey home
                                                                                                                                                  • Figure 49: Michelin dad and son homeward bound TV ad, December 2011
                                                                                                                                              • Tire and Rim Purchases

                                                                                                                                                • Key points
                                                                                                                                                  • Nearly five in 10 respondents report having purchased new tires in the past 24 months
                                                                                                                                                    • Figure 50: Tires, rims or tire/rim packages purchased new or used in the past 24 months, December 2011
                                                                                                                                                  • Used tires more popular with younger demographic
                                                                                                                                                    • Figure 51: Tire/rim packages purchased new or used in the past 24 months, by age, December 2011
                                                                                                                                                  • Income tracks with tire and rim purchase
                                                                                                                                                    • Figure 52: Tires, rims and tire/rim packages purchased new or used in the past 24 months, by household income, December 2011
                                                                                                                                                  • Self-employed consumers more likely to buy new tires
                                                                                                                                                    • Figure 53: Tires, rims and tire/rim packages purchased new or used in the past 24 months, by employment, December 2011
                                                                                                                                                  • Optimism about the economy a big driver in new tire and rim purchases
                                                                                                                                                    • Figure 54: Tires, rims and tire/rim packages purchased new or used in the past 24 months, by optimism about the economy, December 2011
                                                                                                                                                • Reasons for Buying Tires

                                                                                                                                                  • Key points
                                                                                                                                                    • Younger respondents most likely to change their tires based on a recommendation
                                                                                                                                                        • Figure 55: Reasons for last tire purchase, by age, December 2011
                                                                                                                                                      • Households with kids more likely to buy tires out of necessity
                                                                                                                                                        • Figure 56: Reasons for last tire purchase, by presence of children in the household, December 2011
                                                                                                                                                    • Retail Sources of Tires

                                                                                                                                                      • Key points
                                                                                                                                                        • Tire stores are top retail choice in a split market
                                                                                                                                                          • Figure 57: Source of last set of tires, December 2011
                                                                                                                                                        • Young consumers most likely to use local maintenance shop for tires
                                                                                                                                                          • Figure 58: Source of last set of tires, by age, December 2011
                                                                                                                                                        • Higher-income households most likely to buy from car dealerships and branded tire outlets
                                                                                                                                                          • Figure 59: Source of last set of tires, by household income, December 2011
                                                                                                                                                        • Most patronized tire retailers vary by region
                                                                                                                                                          • Figure 60: Source of last set of tires, by region, December 2011
                                                                                                                                                        • Reason for purchase influences store selection
                                                                                                                                                          • Figure 61: Source of last set of tires, by reasons for last tire purchase, December 2011
                                                                                                                                                      • Amount Spent on New Tires

                                                                                                                                                        • Key points
                                                                                                                                                          • Men and women have similar spending habits on new tires
                                                                                                                                                            • Figure 62: Amount spent on new tires in the past 24 months, by gender, December 2011
                                                                                                                                                          • Younger respondents spending less on new tires
                                                                                                                                                            • Figure 63: Amount spent on tires in the past 24 months, by age, December 2011
                                                                                                                                                          • Household income correlates with spend on new tires
                                                                                                                                                            • Figure 64: Amount spent on tires in the past 24 months, by household income, December 2011
                                                                                                                                                          • Those living in the Northeast and Midwest spend more on tires
                                                                                                                                                            • Figure 65: Amount spent on tires in the past 24 months, by region, December 2011
                                                                                                                                                        • Type of Tires Purchased

                                                                                                                                                          • Key points
                                                                                                                                                            • Type of tires purchased varies with gender
                                                                                                                                                              • Figure 66: Type of tires purchased, by gender, April 2010–June 2011
                                                                                                                                                            • Younger consumers buy greater number and range of products
                                                                                                                                                              • Figure 67: Type of tires purchased, by age, April 2010–June 2011
                                                                                                                                                            • Income drives purchasing, shapes choices
                                                                                                                                                              • Figure 68: Type of tires purchased, by household income, April 2010–June 2011
                                                                                                                                                            • Region greatly influences tire choices
                                                                                                                                                              • Figure 69: Type of tires purchased, by region, April 2010–June 2011
                                                                                                                                                          • Brand of Tires Purchased

                                                                                                                                                            • Key points
                                                                                                                                                              • Goodyear the top choice among one third of those aged 18-34 and 55-64
                                                                                                                                                                  • Figure 70: Brand of tires purchased, by age, April 2010–June 2011
                                                                                                                                                                • Michelin leads among affluent households earning $150K+
                                                                                                                                                                  • Figure 71: Brand of tires purchased, by household income, April 2010–June 2011
                                                                                                                                                                • Region influences Goodyear and Michelin
                                                                                                                                                                  • Figure 72: Brand of tires purchased, by region, April 2010–June 2011
                                                                                                                                                              • Reasons for Buying Rims

                                                                                                                                                                • Key points
                                                                                                                                                                  • Respondents most likely to purchase rims to improve the look of their vehicles
                                                                                                                                                                    • Figure 73: Reasons for last rim purchase, by gender, December 2011
                                                                                                                                                                  • Younger respondents most likely to purchase rims to improve the look of their cars
                                                                                                                                                                    • Figure 74: Reasons for last rim purchase, by age, December 2011
                                                                                                                                                                • Retailers used for Rim Purchase

                                                                                                                                                                  • Key point
                                                                                                                                                                    • Specialty and branded tire stores the top two locations for rim purchases
                                                                                                                                                                      • Figure 75: Source of last set of rims purchased December 2011
                                                                                                                                                                  • Amount Spent on Rims

                                                                                                                                                                    • Key point
                                                                                                                                                                      • Respondents are most likely to spend between $101-249
                                                                                                                                                                        • Figure 76: Amount spent on rims in the past 24 months, December 2011
                                                                                                                                                                    • Tire/Rim Packages

                                                                                                                                                                      • Retailer used for tire/rim package
                                                                                                                                                                        • Key point
                                                                                                                                                                          • Overview
                                                                                                                                                                              • Figure 77: Preferred location for tire and rim purchase, December 2011
                                                                                                                                                                            • Spend on tire/rim packages
                                                                                                                                                                              • Key point
                                                                                                                                                                                • Majority of consumers spend $101-749 on tire/rim packages
                                                                                                                                                                                  • Figure 78: Amount spent on tire/rim packages in the past 24 months, December 2011
                                                                                                                                                                              • Preferred Reminders for Tire Maintenance

                                                                                                                                                                                • Key points
                                                                                                                                                                                  • More than half of respondents prefer sticker reminder for tire maintenance
                                                                                                                                                                                    • Figure 79: Preferred reminders for tire maintenance, December 2011
                                                                                                                                                                                  • Age has little effect on sticker reminders but shapes response of text reminders
                                                                                                                                                                                    • Figure 80: Preferred reminders for tire maintenance, by age, December 2011
                                                                                                                                                                                  • Income drives preferred reminder
                                                                                                                                                                                    • Figure 81: Preferred reminders for tire maintenance, by household income, December 2011
                                                                                                                                                                                • Impact of Race/Hispanic Origin

                                                                                                                                                                                  • Key points
                                                                                                                                                                                    • Hispanics and respondents from other races more likely to purchase rims
                                                                                                                                                                                      • Figure 82: Tires, rims, or tire/rim packages purchased in the past 24 months, by race/Hispanic origin, December 2011
                                                                                                                                                                                    • Reasons for buying tires
                                                                                                                                                                                      • Black respondents more likely than others to wait for a puncture before replacement
                                                                                                                                                                                        • Figure 83: Reasons for last tire purchase, by race/Hispanic origin, December 2011
                                                                                                                                                                                      • Source of tires
                                                                                                                                                                                        • White respondents most likely to purchase from a specialty store
                                                                                                                                                                                          • Figure 84: Source of last set of tires, by race/Hispanic origin, December 2011
                                                                                                                                                                                        • Spend on tires
                                                                                                                                                                                          • Figure 85: Amount spent on tires in the past 24 months, by race/Hispanic origin, December 2011
                                                                                                                                                                                        • Type of tires purchased
                                                                                                                                                                                          • Black respondents purchasing regular passenger car and specialty tires
                                                                                                                                                                                            • Figure 86: Type of tires purchased by race/Hispanic origin, April 2010–June 2011
                                                                                                                                                                                          • Brand of tires purchased
                                                                                                                                                                                            • Goodyear most popular with black respondents regardless of income
                                                                                                                                                                                              • Figure 87: Brand of tires purchased, by race and household income, April 2010–June 2011
                                                                                                                                                                                              • Figure 88: Brand of tires purchased, by Hispanic origin and household income, April 2010–June 2011
                                                                                                                                                                                            • Reason for buying rims
                                                                                                                                                                                              • Black respondents less likely to buy tires while getting other maintenance
                                                                                                                                                                                                • Figure 89: Reasons for your last rim purchase, by race/Hispanic origin, December 2011
                                                                                                                                                                                              • Source of rims
                                                                                                                                                                                                • White respondents most likely to buy tires at tire specialty stores
                                                                                                                                                                                                  • Figure 90: Source of last set of rims, by race/Hispanic origin, December 2011
                                                                                                                                                                                                • Preferred reminders to check, change, and rotate tires
                                                                                                                                                                                                  • More than 56% of all races prefer sticker reminder for tire maintenance
                                                                                                                                                                                                    • Figure 91: Preferred reminders for tire maintenance, by race/Hispanic origin, December 2011
                                                                                                                                                                                                • Appendix: Trade Associations

                                                                                                                                                                                                  Companies Covered

                                                                                                                                                                                                  • ABC, Inc.
                                                                                                                                                                                                  • Alliance Of Automobile Manufacturers, Inc.
                                                                                                                                                                                                  • American Honda Motor Co., Inc.
                                                                                                                                                                                                  • Automotive Industry Action Group (AIAG)
                                                                                                                                                                                                  • Automotive Trade Association Executives (ATAE)
                                                                                                                                                                                                  • BJ's Wholesale Club, Inc
                                                                                                                                                                                                  • BMW of North America, LLC
                                                                                                                                                                                                  • Bridgestone/Firestone Retail & Commercial Operations LLC
                                                                                                                                                                                                  • Chrysler LLC
                                                                                                                                                                                                  • Connected Vehicle Trade Association (CVA)
                                                                                                                                                                                                  • Continental AG
                                                                                                                                                                                                  • Cooper Tire & Rubber Company
                                                                                                                                                                                                  • Costco Wholesale Corporation
                                                                                                                                                                                                  • Discount Tire Co
                                                                                                                                                                                                  • Facebook, Inc.
                                                                                                                                                                                                  • Ford Motor Company (USA)
                                                                                                                                                                                                  • Foursquare
                                                                                                                                                                                                  • General Motors Corporation
                                                                                                                                                                                                  • Jaguar Cars North America
                                                                                                                                                                                                  • Jiffy Lube International
                                                                                                                                                                                                  • Major League Baseball
                                                                                                                                                                                                  • Mazda North American Operations
                                                                                                                                                                                                  • Meineke
                                                                                                                                                                                                  • Mercedes-Benz USA
                                                                                                                                                                                                  • Michelin North America Inc.
                                                                                                                                                                                                  • Mitsubishi Motors North America, Inc.
                                                                                                                                                                                                  • National Automobile Dealers Association (NADA)
                                                                                                                                                                                                  • National Basketball Association
                                                                                                                                                                                                  • National Football League Inc.
                                                                                                                                                                                                  • National Independent Automobile Dealership Association (NIADA)
                                                                                                                                                                                                  • Nissan North America, Inc.
                                                                                                                                                                                                  • Porsche Cars North America, Inc.
                                                                                                                                                                                                  • Professional Golfers Association
                                                                                                                                                                                                  • Rubber Manufacturers Association (RMA)
                                                                                                                                                                                                  • SAM's Club
                                                                                                                                                                                                  • Specialty Equipment Market Association (SEMA)
                                                                                                                                                                                                  • Sumitomo Corporation
                                                                                                                                                                                                  • TBC Corporation
                                                                                                                                                                                                  • The Goodyear Tire & Rubber Company
                                                                                                                                                                                                  • The Pep Boys - Manny, Moe & Jack
                                                                                                                                                                                                  • Toyota Motor Corporation USA
                                                                                                                                                                                                  • Twitter, Inc.
                                                                                                                                                                                                  • U.S. Bureau of Labor Statistics
                                                                                                                                                                                                  • U.S. Bureau of the Census
                                                                                                                                                                                                  • U.S. Department of Transportation
                                                                                                                                                                                                  • University of Michigan, The
                                                                                                                                                                                                  • US Department of Commerce
                                                                                                                                                                                                  • Volkswagen of America, Inc.
                                                                                                                                                                                                  • Walmart Stores (USA)
                                                                                                                                                                                                  • YouTube, Inc.

                                                                                                                                                                                                  Tires and Rims - US - December 2011

                                                                                                                                                                                                  £2,684.63 (Excl.Tax)