Tires - China - December 2017
“Generally speaking, compared to tier one city tire buyers, those from lower tier cities are more practical and proactive and should be an area of focus for tire retailers. Highlighting safety-related features, instead of comfort will be an important way of drawing in these consumers. Brand name means more to first-time car buyers and young car buyers. Livestreaming could therefore be used to target them while building up a positive brand image.”
– Aaron Guo, Senior Analyst, China
This report will look at the following areas:
- China tire market is stepping out of the transition period
- Multiple methods of targeting consumers directly
- Deliver differentiated messages to tire buyers from different city tiers
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