Tires - China - June 2016
“Despite the pressure on supply side, domestic passenger car tire market is expected to thrive again, driven by continuous growing car parc and increasingly knowledgeable consumers. Opportunity lies in providing professional consulting service through both online and offline channels, as well as applying differentiated marketing strategy based on target audiences’ lifestage and residential area.”
– Aaron Guo, Senior Research Analyst, China
This report answers the following questions:
- Where is the future for local tire manufacturers?
- What is the right strategy for online presence?
- How to market effectively and efficiently?
China’s domestic passenger car tire market encountered a turning point in 2015. External trade barriers together with fierce internal rivalry have left sinister remarks on the coming path. The era of ‘production means everything’ is gone for good. To what extent tire manufacturers now meet the demands of China’s market decides how far they could roll on. The good news is, car owners in China are showing traceable patterns on replacement tire shopping, which offers opportunities for brands to corner the market through multiple strategies. This report will look into the opportunities and discuss the related implications.
For the purposes of this report, Mintel has used the following definition for tires:
Tires for passenger cars, including but not limited to all subcompact, compact, midsized, or full sized sedans; compact, midsized, or full sized SUVs; compact, midsized, or full sized car-based crossovers; compact, midsized, or full sized pickup trucks or vans; minivans or MPVs; any type of hybrid electronic, electronic or alternatively fuelled vehicle or any type of luxury vehicle.
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