Tires - US - November 2016
The replacement tire market is an extremely competitive market with a large number of brands competing for consumers in the US. Mintel forecasts a drop in sales, so brands will have to work to gain market share to continue growth. Marketers will need to find savvy ways to reach consumers who vary in purchase motivations and vehicle maintenance behavior.
This report examines the following issues:
- Deflated sales on the road ahead
- Most consumers don’t think about their tires until there is an issue
- Online tire sales minimal compared to brick and mortar retail
For the purposes of this Report, Mintel has used the following definitions:
As defined by this Report, the replacement tire market are those sold for passenger cars and light trucks, including all subcompact, compact, midsized, or full-sized sedans, hatchbacks, or convertibles; compact, midsized, or full-sized truck-based SUVs; compact, midsized, or full-sized car-based crossovers; minivans or MPVs (multipurpose vehicle); compact, midsized, or full-sized pickup trucks or vans; any type of hybrid electric, electric, or alternatively fueled vehicle; any type of luxury vehicle; any type of classic car; or any variation above, so long as it’s for noncommercial use.
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