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Toilet Cleaning and Care - Europe - September 2011

Definition

  • Toilet (Bowl) Cleaners, comprising lavatory cleaners in liquid, foam, gel, tablet, wipe and powder format.
  • Toilet (Bowl) Fresheners, comprising lavatory blocks, liquid rim products, in-tank fresheners and specialised lavatory cleaners.

Market size and segmentation includes: toilet cleaners, including liquids, gels and wipes; Disposable brushes and refills; In-bowl blocks and liquids/gels; and In-cistern blocks.

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Table of contents

  1. Introduction

      • Key points
        • Definition
          • Consumer research
            • Abbreviations
            • Executive Summary

                • The market
                  • Figure 1: Retail value sales of toilet care products, France, Germany, Italy, Spain, UK, €m and £m for UK, 2006-16
                • Strength and weaknesses in brief
                  • Strengths
                    • Weaknesses
                      • Companies, brands and innovation
                        • Figure 2: New product activity in toilet care, % share by top five claims in the Big 5 European countries, 2010
                      • The consumer
                        • Figure 3: Important factors when buying household cleaning products, % of respondents, March 2011
                    • European Market Size and Forecast

                      • Key points
                        • France
                          • Figure 4: France retail value sales of toilet care products, 2006-16
                        • Germany
                          • Figure 5: Germany retail value sales of toilet care products, 2006-16
                        • Italy
                          • Figure 6: Italy retail value sales of toilet care products, 2006-16
                        • Spain
                          • Figure 7: Spain retail value sales of toilet care products, 2006-16
                        • UK
                          • Figure 8: UK retail value sales of toilet care products, 2006-16
                      • Market Segmentation

                        • Key points
                          • France
                            • Figure 9: France retail value sales of toilet care products, by segment, 2011
                          • Germany
                            • Figure 10: Germany retail value sales of toilet care products, by segment, 2011
                          • Italy
                            • Figure 11: Italy retail value sales of toilet care products, by segment, 2011
                          • Spain
                            • Figure 12: Spain retail value sales of toilet care products, by segment, 2011
                          • UK
                            • Figure 13: UK retail value sales of toilet care products, by segment, 2011
                        • Companies and Product Innovation

                          • Key points
                            • Global region
                              • Figure 14: New product activity in toilet care, % share of global region, 2011
                            • European region
                              • Figure 15: New product activity in toilet care, Europe, % share by country, 2011
                              • Figure 16: New product activity in toilet care, % share by category, by country, Big 5, 2011
                            • New product launches by leading claims
                              • Figure 17: New product activity in toilet care, % share by top five claims in the Big 5 European countries, 2011
                            • France
                              • Figure 18: New product activity in toilet care, % share of new product launches, France, 2008-11
                              • Figure 19: New product activity in toilet care, % share by claim, France, top five, 2008-11
                            • The importance of Scent
                              • Kinder to the environment
                                • Multitasking blocks
                                  • Germany
                                    • Figure 20: New product activity in toilet care, % share of new product launches, Germany, 2008-11
                                    • Figure 21: New product activity in toilet care, % share by claim, Germany, top five, 2008-11
                                  • Green credentials
                                    • Novel scents
                                      • Intensive cleaning
                                        • Italy
                                          • Figure 22: New product activity in toilet care, % share of new product launches, Italy, 2008-11
                                          • Figure 23: New product activity in toilet care, % share by claim, Italy, top five, 2008-11
                                        • Ultimate freshness
                                          • Power cleaners
                                            • Bleaching it
                                              • Spain
                                                • Figure 24: New product activity in toilet care, % share of new product launches, Spain, 2008-11
                                                • Figure 25: New product activity in toilet care, % share by claim, Spain, top five, 2008-11
                                              • Muted product development
                                                • Biodegradable ingredients
                                                  • Fighting limescale
                                                    • UK
                                                      • Figure 26: New product activity in toilet care, % share of new product launches, UK, 2008-11
                                                      • Figure 27: New product activity in toilet care, % share by claim, UK, top five, 2008-11
                                                    • Bug prevention
                                                      • Innovation in blocks
                                                        • Into the cistern
                                                        • The Consumer

                                                          • Key points
                                                            • Frequency analysis
                                                              • Lavatory cleaners
                                                                • France
                                                                  • Figure 28: Frequency of using lavatory cleaners in the last 12 months, by country, 2010
                                                                • Germany
                                                                  • Figure 29: Frequency of using lavatory cleaners in the last 12 months, by country, 2010
                                                                • Spain
                                                                  • Figure 30: Frequency of using lavatory cleaners in the last 12 months, by country, 2010
                                                                • UK
                                                                  • Figure 31: Frequency of using lavatory cleaners in the last 12 months, by country, 2010
                                                                • Flush treatments
                                                                  • Figure 32: Usage of flush treatment lavatory products the last 12 months, by country, 2010
                                                                • Blocks/In-bowl gels
                                                                  • Figure 33: Frequency of using blocks/in-bowl gels in the last 3 months, by country, 2010
                                                                • Type analysis
                                                                  • France
                                                                    • Figure 34: Types of lavatory cleaners used most often, by country, 2010
                                                                    • Figure 35: Varieties of lavatory cleaners used most often, by France, 2010
                                                                  • Germany
                                                                    • Figure 36: Types of lavatory cleaners used most often, by country, 2010
                                                                  • Spain
                                                                    • Figure 37: Types of lavatory cleaners used most often, by country, 2010
                                                                  • UK
                                                                    • Figure 38: Types of lavatory cleaners used most often, by country, 2010
                                                                  • Types of flush treatments
                                                                    • Figure 39: Types of flush treatment lavatory products used most often, by country, 2010
                                                                • The Consumer – Exclusive Consumer Research

                                                                  • Key points
                                                                      • Figure 40: Important factors when buying household cleaning products, March 2011
                                                                      • Figure 41: Agreement with the statements on household cleaning products, March 2011
                                                                  • Appendix – Demographic Data

                                                                      • TGI Europa
                                                                        • Figure 42: Frequency of using lavatory cleaners in the last 12 months, by demographics, GB, 2010
                                                                        • Figure 43: Frequency of using lavatory cleaners in the last 12 months, by demographics, France, 2010
                                                                        • Figure 44: Frequency of using lavatory cleaners in the last 12 months, by demographics, Spain, 2010
                                                                        • Figure 45: Frequency of using lavatory cleaners in the last 12 months, by demographics, Germany, 2010
                                                                        • Figure 46: Usage of flush treatment lavatory products the last 12 months, by demographics, GB, 2010
                                                                        • Figure 47: Usage of flush treatment lavatory products the last 12 months, by demographics, France, 2010
                                                                        • Figure 48: Usage of flush treatment lavatory products the last 12 months, by demographics, Spain, 2010
                                                                        • Figure 49: Usage of flush treatment lavatory products the last 12 months, by demographics, Germany, 2010
                                                                        • Figure 50: Frequency of using blocks/in-bowl gels in the last 3 months, by demographics, GB, 2010
                                                                        • Figure 51: Frequency of using blocks/in-bowl gels in the last 3 months, by demographics, France, 2010
                                                                        • Figure 52: Frequency of using blocks/in-bowl gels in the last 3 months, by demographics, Spain, 2010
                                                                        • Figure 53: Frequency of using Blocks/In-bowl gels in the last 3 months, by demographics, Germany, 2010
                                                                      • Toluna
                                                                        • Figure 54: Important factors when buying household cleaning products, by demographics, UK, March 2011
                                                                        • Figure 55: Important factors when buying household cleaning products, by demographics, France, March 2011
                                                                        • Figure 56: Important factors when buying household cleaning products, by demographics, Germany, March 2011
                                                                        • Figure 57: Important factors when buying household cleaning products, by demographics, Spain, March 2011
                                                                        • Figure 58: Important factors when buying household cleaning products, by demographics, Italy, March 2011
                                                                        • Figure 59: Most popular agreement with the statements on household cleaning products, by demographics, UK, March 2011
                                                                        • Figure 60: Next most popular agreement with the statements on household cleaning products, by demographics, UK, March 2011
                                                                        • Figure 61: Most popular agreement with the statements on household cleaning products, by demographics, France, March 2011
                                                                        • Figure 62: Next most popular agreement with the statements on household cleaning products, by demographics, France, March 2011
                                                                        • Figure 63: Most popular agreement with the statements on Household cleaning products, by demographics, Germany, March 2011
                                                                        • Figure 64: Next most popular agreement with the statements on household cleaning products, by demographics, Germany, March 2011
                                                                        • Figure 65: Most popular agreement with the statements on household cleaning products, by demographics, Spain, March 2011
                                                                        • Figure 66: Next most popular agreement with the statements on household cleaning products, by demographics, Spain, March 2011
                                                                        • Figure 67: Most popular agreement with the statements on household cleaning products, by demographics, Italy, March 2011
                                                                        • Figure 68: Next most popular agreement with the statements on household cleaning products, by demographics, Italy, March 2011

                                                                    Companies Covered

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                                                                    Toilet Cleaning and Care - Europe - September 2011

                                                                    £1,407.00 (Excl.Tax)