Toy Retailing - UK - March 2014
“Toys are a treat so shopping for them should reflect this. Going to shop for toys should be great fun, an experience for parents and kids. And stores should be inspiring, lively places which entertain as well as sell. If not people won’t bother to go to a toyshop, they will be more likely to buy online or from a supermarket.”
– Jane Westgarth, Senior Market Analyst
Some questions answered in this report include:
- How can retailers escape the discounting trap?
- Is there a future for specialist toy shops?
- Will online retailing engulf toys?
- Do people still value conventional toys and games?
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