Travel and Tourism - Australia - May 2011
Expansion in airline capacity has played a major role in developing inbound Australian tourism. Airline connectivity between major cities in Asia and the US has underpinned visitor growth. LCCs play an instrumental role supporting the development of travel from Asia and Oceania and making domestic air travel more accessible to foreign and domestic travellers.
The backpacker is an important part of the Australian tourism market. In 2010, one in ten visitors were backpackers, defined as those spending time in backpacker accommodation. Although accommodation may be budget-oriented, average expenditure for backpackers is high because of the wide range of activities and goods they purchase on their trip.
Australia’s position as a leading tourism market will prevail in years to come, but it faces a big challenge from competing countries. Economic conditions aside, tourists are becoming more willing to travel further afield and the transport industry is making it easier as airlines expand routes and make new destinations available.
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