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Travel and Tourism - Austria - August 2016

“The overarching goal of Austria’s tourism industry is to make the country more competitive within the international tourism arena; something that will be partially measured by growth in overnight stays. The industry has set a target of 140 million bednights for 2018. Austria is a tourist destination with clearly defined and well-marketed attractions. There is a high degree of professionalism within the industry and the quality of its tourism offering – from accommodation and services through to tours and experiences – is very good. Austria also competes effectively in the business travel arena. These factors – combined with the fact that the country already achieved 135.2 million overnight stays in 2015 – means it is likely that this target will be met.”

- Jessica Kelly, Senior Tourism Analyst

This report looks at the following areas:

  • What are the key components of Austria's tourism offering?
  • What contribution does tourism make to Austria's economy?
  • What trends can be observed within Austria's international tourism market?
  • How is Austria's tourism infrastructure developing to meet the needs of a growing number of international arrivals?
  • What are the main challenges and opportunities facing Austria's tourism industry?
  • What is the competitive position of Austria's tourism industry and how can this be improve

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Table of contents

  1. Austria: Key Facts

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

                • Figure 1: International arrivals & overnight stays in Austria’s leading tourist cities, 2010-16
              • Vienna
                • Salzburg
                  • Innsbruck
                    • Figure 2: Leading visitor attractions in Austria, by number of visitors, 2015
                • Tourism and the Economy

                    • Figure 3: Austrian economic growth, 2009-16
                    • Figure 4: Travel behaviour of the Austrian population, 2009-16
                    • Figure 5: International tourism receipts, expenditure & tourism balance, 2009-16
                    • Figure 6: Travel & tourism’s direct contribution to GDP, 2009-16
                    • Figure 7: Direct impact of travel & tourism on employment, 2009-16
                • Arrivals

                  • International
                    • Figure 8: International tourist arrivals, 2009-16
                    • Figure 9: International arrivals from Austria’s top 10 source markets, 2009-16
                  • Germany
                    • Netherlands
                      • Switzerland
                        • Italy
                          • UK
                            • China
                              • Domestic
                                • Figure 10: Domestic tourist arrivals, 2009-16
                                • Figure 11: Domestic tourist arrivals by city & province, 2015
                            • Market Characteristics

                              • International
                                • Figure 12: Leisure & business tourism spending in Austria, 2010-16
                              • Purpose of visit
                                • Seasonality
                                  • Figure 13: International arrivals in Austria, by month, 2010-16
                                  • Figure 14: Bednights in Austria by international tourists, by month, 2010-16
                                • Length of stay
                                  • Figure 15: Average length of stay in Austria by international tourists & by month, 2010-16
                                  • Figure 16: Average length of stay in Austria by top 10 source markets*, 2015
                                • Domestic
                                  • Purpose of visit
                                    • Figure 17: Domestic tourism, by main purpose of visit, 2015
                                  • Seasonality
                                    • Figure 18: Domestic arrivals in Austria, by month, 2010-16
                                    • Figure 19: Bednights by domestic tourists, by month, 2010-16
                                  • Length of stay
                                    • Figure 20: Average length of stay by domestic tourists, by month, 2010-16
                                • Transport

                                  • Air
                                    • Figure 21: Passenger traffic at Austria’s airports, 2011-15
                                    • Figure 22: Passenger traffic at Vienna International Airport, 2011-15
                                    • Figure 23: Passenger traffic at Vienna International Airport, by carrier, 2014-15
                                  • Road
                                    • Rail
                                      • Figure 24: Rail passenger transport, 2009-16
                                    • Sea
                                    • Accommodation

                                        • Figure 25: Accommodation supply, winter 2014-summer 2015
                                        • Figure 26: Occupancy rates by accommodation type, winter 2014-summer 2015
                                        • Figure 27: Occupancy in Austria’s key tourism cities, 2010-16
                                      • Capacity building
                                      • Tourism News

                                        • What Next?

                                          • Strengthening Austria’s destination brand
                                            • Catering to an evolving tourism demographic
                                              • Sustainable and responsible tourism
                                                • Tourism trends
                                                  • Figure 28: Forecast for Austria’s international tourism industry, 2016-26

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                                              Travel and Tourism - Austria - August 2016

                                              £175.00 (Excl.Tax)