Travel and Tourism - Denmark - November 2010
In the past decade, Denmark has seen the number of tourists entering the country fall gradually, as competition from other destinations drew visitors from its three prime international source markets – Germany, Sweden and Norway – away. Its reputation for being prohibitively expensive also continues to deter a fair number of tourists from other markets, despite it having a great deal to offer. Its pristine coastlines, enigmatic cities, rich heritage, ancient sites and theme parks have yet to be discovered by individuals from outside Northern Europe. In fact, recent studies have shown that Denmark is losing out in the global tourism stakes due to its lack of marketing prowess as well as a failure to develop a distinct identity. City and nature tourism are its main products.
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