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Travel and Tourism - Iran - August 2012

Strategically located between the Gulf of Oman, the Persian Gulf and the Caspian Sea, Iran is bordered by Iraq to the west, Turkey, Armenia and Azerbaijan to the north-west, Turkmenistan to the north-east and Afghanistan and Pakistan to the south-east. Although classified as being in the Asia-Pacific region by the UNWTO, it is generally considered part of the Middle East and the second-largest country in that region, as well as the 18th largest worldwide. Iran covers an area of over 1.6 million square kilometres – the size of UK, France, Spain and Germany combined, or a little larger than Alaska. It houses an estimated population of around 70 million, slightly more than France.


This report looks at the travel and tourism market in Iran and contains information on:

  • Tourist arrivals - overnights and expenditure
  • Purpose of visit - business, leisure or VFR
  • Accommodation supply - operating performance
  • Tourism policy - management
  • Transport - access and infrastructure
  • Tourism funding - promotion and future development

 

Report Description

Strategically located between the Gulf of Oman, the Persian Gulf and the Caspian Sea, Iran is bordered by Iraq to the west, Turkey, Armenia and Azerbaijan to the north-west, Turkmenistan to the north-east and Afghanistan and Pakistan to the south-east. Although classified as being in the Asia-Pacific region by the UNWTO, it is generally considered part of the Middle East and the second-largest country in that region, as well as the 18th largest worldwide. Iran covers an area of over 1.6 million square kilometres – the size of UK, France, Spain and Germany combined, or a little larger than Alaska. It houses an estimated population of around 70 million, slightly more than France.

The Iranians say ‘a guest is a gift from God’, and visitors to this culturally rich and naturally diverse country receive a warm welcome. Iran has never been a mass-tourism, sun-and-sea destination but a cultural destination attracting mature, well-educated and seasoned travellers, as far as Western markets are concerned. Heralded as one of the top ten countries of touristic value in the world, nonetheless, Iran’s geopolitical position, and political choices, has limited growth of its vast tourism potential.

Before the Iranian Revolution in 1979, Iran was one of the few nations in the region to experience rapid growth of its tourism sector. According to the Statistical Centre of Iran, in 1970, tourism arrivals reached 243,000. In 1978, this number tripled to almost 695,000, largely attributed to tourism promotion. After the revolution, the country’s eight-year war with Iraq between 1980-87 halted tourism and cost the country around US$240 billion, leaving little money to improve tourism infrastructure. In 1982, tourist arrivals fell to an all-time low of 62,373. In the past two to three decades, the number of tourist arrivals to Iran has lagged behind other countries in the region.

At the end of the war, government policy focused on promoting Iran’s historic and cultural heritage, emphasising the Islamic-Iranian connection, with the aim of achieving unity among Muslim nations through tourism. This successfully helped boost tourism arrivals to 488,908 in 1995 and 1,320,905 by 1999, and continues to be one of the main reasons for tourism today.

 

Liqueurs - UK - January 2012

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Table of contents

  1. Iran: Key Facts

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

              • Tourism and the Economy

                  • Expenditure
                    • Figure 1: International tourist receipts and expenditure in Iran, 2007-12
                    • Figure 2: Expenditure by Iranians travelling abroad, 2004-08*
                • Arrivals

                  • International
                    • Figure 3: International arrivals to Iran, 1997-2008*
                    • Figure 4: International arrivals to Iran, by region, 1999*
                    • Figure 5: Non-resident tourist arrivals at Iranian borders, by region, 1999*
                  • Regional markets
                    • Asia-Pacific markets
                      • European markets
                        • Domestic
                        • Market Characteristics

                          • International
                            • Purpose of visit
                              • Religious tourism
                                • Figure 6: Number of adherents to the Muslim faith, top 10 countries, 2012
                              • Seasonality
                                • Length of stay
                                  • Domestic
                                    • Purpose of visit
                                      • Figure 7: Domestic trips in Iran, by purpose of visit, 2011
                                    • Seasonality
                                      • Length of stay
                                      • Transport

                                          • Figure 8: International arrivals, by mode of transport, 2004 and 2008*
                                        • Air
                                          • Road
                                            • Rail
                                              • Sea
                                              • Accommodation

                                                  • Figure 9: Capacity of hotels and similar establishments, 2004-08*
                                              • Tourism News

                                                • What Next?

                                                  Companies Covered

                                                  To learn more about the companies covered in this report please contact us.

                                                  Travel and Tourism - Iran - August 2012

                                                  £175.00 (Excl.Tax)