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Travel and Tourism - Italy - August 2016

“As one of the world’s leading tourist destinations, Italy is globally famous for its truly exceptional art, architecture and culture, its spectacular countryside, and vibrant fashion industry.  Although it is suffering from a tough economic climate, prevalent throughout Europe, the tourism sector has been remarkably resilient and international arrivals have continued to grow, exceeding global growth averages. The future is bright for Italy, which is conveniently located in south-central Europe, easily accessible for major source markets and with one of the largest tourist accommodation networks in the world.”

- Jessica Kelly, Senior Tourism Analyst

This report looks at the following areas:

  • What is the current state of Italy’s economy and how important is tourism?
  • Which are the key source markets for Italy?
  • How important are the hotel and air sectors to Italy’s tourism sector?
  • What is the future for tourism in Italy

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Table of contents

  1. Italy: Key Facts

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

                  • Figure 1: 20 most visited tourist attractions in Italy, 2013
              • Tourism and the Economy

                    • Figure 2: International tourism receipts, 2010-15
                • Arrivals

                  • International
                    • Figure 3: International tourist arrivals by region, 2010-15
                    • Figure 4: International arrivals by top source countries, 2013-14
                  • Domestic
                    • Figure 5: Domestic tourist overnight arrivals, 2010-14
                • Market Characteristics

                  • International
                    • Purpose of visit
                      • Figure 6: International tourist arrivals by purpose of visit, 2010-14
                    • Seasonality
                      • Figure 7: International tourist arrivals to tourist accommodation establishments by quarter, 2014-15
                    • Length of stay
                      • Figure 8: International tourists’ length of stay at tourist accommodation establishments, 2014-15
                    • Domestic
                      • Purpose of visit
                        • Figure 9: Domestic tourist arrivals by purpose of visit, 2010-14
                      • Seasonality
                        • Figure 10: Domestic tourist arrivals to tourist accommodation establishments by quarter, 2014-15
                      • Length of stay
                        • Figure 11: Domestic tourists’ length of stay at tourist accommodation establishments, 2014-15
                        • Figure 12: Domestic tourism: % nights spent on trips by destination, 2013
                    • Transport

                        • Figure 13: International tourist arrivals by mode of transport, 2010-15
                      • Air
                        • Road
                          • Rail
                            • Sea
                            • Accommodation

                                • Figure 14: Tourism accommodation stock, 2010-14
                                • Figure 15: Collective accommodation establishments, 2013
                            • Tourism News

                              • The Legacy of Milan Expo 2015
                                • Controversy at the Port of Venice
                                • What Next?

                                  • Italy to address overcrowding in top destinations
                                    • Airbnb contributes to tourism diversification
                                      • Future forecasts positive for Italian tourism

                                      Companies Covered

                                      To learn more about the companies covered in this report please contact us.

                                      Travel and Tourism - Italy - August 2016

                                      £175.00 (Excl.Tax)