Travel and Tourism - Mexico - May 2010
Stretching from the border with the US in the north to Guatemala and Belize in the south, Mexico is a vast country, with a wealth of attractions for the tourist. Positioned in the market as a sun and beach destination (main competitors include the Caribbean and Hawaii), the country’s fascinating history, beautiful cities and plentiful natural attractions mean it has much more to offer, and the government is keen to promote this diversity and niche areas, from ecotourism and golf to the meetings, incentives, conferences and exhibitions (MICE) market. Activity-based tourism, community tourism and genuine ecotourism (which actually helps conserve local environments) are growing in rural areas.
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