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Travel and Tourism - Oman - August 2012

Oman is emerging as one of the most attractive tourism destinations on the Arabian Peninsular. Clearly defining itself as a niche upmarket cultural and ecotourism destination, it stands out distinctly from the type of tourism offered by Dubai in the United Arab Emirates (UAE), which mainly focuses on sun, sea and sand (and shopping). However, it is unfortunate for Oman that the last three years – a period that should have been marked by considerable growth of international tourist arrivals – coincided with political unrest in several Middle Eastern countries, which has deterred many visitors from the region in general.

 

This report looks at the travel and tourism market in Oman and contains information on:

  • Tourist arrivals - overnights and expenditure
  • Purpose of visit - business, leisure or VFR
  • Accommodation supply - operating performance
  • Tourism policy - management
  • Transport - access and infrastructure
  • Tourism funding - promotion and future development


Report Description:

Oman is emerging as one of the most attractive tourism destinations on the Arabian Peninsular. Clearly defining itself as a niche upmarket cultural and ecotourism destination, it stands out distinctly from the type of tourism offered by Dubai in the United Arab Emirates (UAE), which mainly focuses on sun, sea and sand (and shopping). However, it is unfortunate for Oman that the last three years – a period that should have been marked by considerable growth of international tourist arrivals – coincided with political unrest in several Middle Eastern countries, which has deterred many visitors from the region in general.

Nevertheless, while some investment in infrastructure has been put on hold, much of it is going ahead and is largely focused at the upper end of the tourism market, with luxury hotel chains moving in to manage many of the new accommodation properties. Investment in transport infrastructure, including rail, as well as Oman Air’s rapidly expanding network, will make it easier for tourists to travel around and to the country in future years. The Ministry of Tourism is also investing heavily in marketing and promotion of the country in Europe, the Middle East, and several other areas including India, Russia and China. Without doubt, tourism is a sector that is receiving considerable support from the government.

At some stage, Oman will need to revise its target of 20 million tourists by 2020 (there were 1.2 million in 2012), which clearly did not factor in the Arab Spring, although even without that they were arguably too optimistic. However, it would not be inconceivable for the country to achieve 5 million visitors by 2020, which would make the tourism industry an important part of the Oman economy and provide much-needed jobs for the local population.


 

Liqueurs - UK - January 2012

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Table of contents

  1. Oman: Key Facts

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

              • Tourism and the Economy

                  • International inbound tourism expenditure
                    • Figure 1: International inbound tourism expenditure, 2007-11
                  • Employment
                    • Figure 2: Employment in the tourism sector, 2011
                    • Figure 3: Employment of Omanis in the tourism sector, 2007-10
                • Arrivals

                    • International
                      • Figure 4: International visitor arrivals, by visitor type, 2007-11
                      • Figure 5: International arrivals at hotels and similar establishments, by region, 2007-11
                      • Figure 6: International arrivals at hotels and similar establishments, by nationality (top 10), 2007-11
                    • Domestic
                      • Figure 7: Domestic arrivals at hotels and similar establishments, 2007-11
                  • Market Characteristics

                    • International
                      • Purpose of visit
                        • Figure 8: International visitor arrivals, by purpose of visit, 2007-11
                      • Seasonality
                        • Length of stay
                          • Figure 9: Length of stay of international visitor arrivals, 2007-11
                        • Domestic
                        • Transport

                            • Air
                              • Road
                                • Rail
                                  • Sea
                                  • Accommodation

                                      • Figure 10: Number of hotels, rooms and beds, 2006-10
                                      • Figure 11: Hotel utilisation data, 2007-10
                                  • Tourism News

                                    • Tourism development projects forging ahead
                                      • Muriya Tourism invests US$1 billion for new tourism projects to 2016
                                        • Top hotels and PGA golf course join Muscat’s Wave development
                                          • Ministry of Tourism promotes summer trips in 2012
                                            • Muscat: Arab Tourism Capital 2012
                                            • What Next?

                                              • Tourism key to creating jobs for Omani nationals
                                                • Domestic and ecotourism set to rise
                                                  • Harnessing new markets in the wake of regional instability

                                                  Companies Covered

                                                  To learn more about the companies covered in this report please contact us.

                                                  Travel and Tourism - Oman - August 2012

                                                  US $232.35 (Excl.Tax)