Travel and Tourism - Tunisia - August 2012
North Africa’s smallest and most northern country stepped onto the world tourism stage back in the 1960s, when it began to court European tourists searching for beach holidays with guaranteed sunshine. Back then, a lengthy coastline lapped by the warm Mediterranean Sea and boasting around 800 beaches was its chief attraction, and short flight times from many European cities made it a good alternative to competing winter-sun destinations like the Canary Islands. Today masses of mainly European visitors come to Tunisia on package holidays that combine flights and accommodation. Although mass tourism has its limitations, it has served the country reasonably well in recent years. For example, Tunisia attracted a record number of visitors from the UK in 2010, despite the difficult domestic economic climate there and a general trend towards a reduction in outbound travel in this market.
In 2010, Tunisia was one of Africa’s tourism stars. According to the United Nations World Tourism Organization (UNWTO), it ranked as the fourth most popular destination in the region, welcoming 6.9 million international tourists, after first-place Egypt, second-place Morocco and third-place South Africa. This was despite the knock-on effects of the global economic crisis and issues in the Eurozone.
This report looks at the travel and tourism market in Tunisia. It contans information on:
- Tourist arrivals - overnights and expenditure
- Purpose of visit - business, leisure or VFR
- Accommodation supply - operating performance
- Tourism policy - management
- Transport - access and infrastructure
- Tourism funding - promotion and future development
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