Travel Money - UK - December 2012
“Foreign currency and debit/credit cards continue to be the most popular methods of spending abroad, with most other products overlooked by the majority of consumers. Uptake of currency cards is still relatively low, despite this being the main area of innovation, with only one in two adults having heard about this product. Currency card providers need to increase product awareness, while focusing on the security element of these products in their advertising campaigns – in order to broaden their appeal to consumers that prefer to leave their debit/credit cards at home when travelling overseas.”
– Stevan Obradovic, Financial Services Analyst
Some questions answered in this report include:
- Have distribution channels changed in the travel money market?
- Are prepaid cards now more popular than travellers cheques?
- What are the most important factors when consumers arrange travel money?
- Can providers develop and offer bundle packages to travellers?
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