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Travel Retail - UK - June 2016

“There is no doubt that shopping in travel hubs is a secondary function to travelling. That is a primary reason why retail purchasing is concentrated towards those that can provide food-to-go items. However, there are few locations that can boast such high and consistent footfall and therefore travel hubs provide a great opportunity for retailers.”

Nick Carroll, Senior Retail Analyst

This report looks at the following areas:

  • MSAs: Variety the spice of life?
  • Railway stations – Getting click-and-collect in perspective
  • Airport terminals – Will a rise in city breaks affect trading?

In the main consumers who pass through travel hubs do not do so for shopping, they do so to reach an onward destination. It is unsurprising therefore that the most used retail stores in travel hubs are ones that offer products that can aid or enhance this journey, be it through food-to-go or entertainment. However, few physical locations can offer both the high levels, and crucially, the consistent footfall that the leading travel hubs can. With increasing rail, motorway and airport use it is no surprise that we are seeing real development in both the retail stores within travel hubs and the integration of these stores into the wider multichannel retail network.

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Table of contents

  1. Overview

    • What you need to know
      • Areas covered in this Report
      • Executive Summary

          • The market
            • Holiday taking on the rise
              • Figure 1: Holiday review – Estimated overseas and domestic holiday market volumes, 2010-16
            • Rail travel continues to grow in popularity
              • Figure 2: Average number of trips taken per person per year, by car/van and surface rail, 1995-2014
            • More vehicles and heavier flows on the UK’s motorway network
              • Figure 3: Number of licensed vehicles in Great Britain, 2010-15
            • Air passenger travel bouncing back
              • Figure 4: Total passenger numbers at reporting UK airports, 2005-15
            • The consumer
              • Railway stations most visited
                • Figure 5: Reasons for travel hub visitation, April 2016
              • Foodservice outlets most visited
                • Figure 6: Outlets purchased from in travel hubs, April 2016
              • Food-to-go the primary reason for purchasing
                • Figure 7: Reasons for buying in travel hubs, April 2016
              • Retail purchasing concentrated on outlets than can serve food-to-go needs
                • Figure 8: Retail outlets purchased from, by travel hub, April 2016
              • Pricing a concern for many visitors
                • Figure 9: Satisfaction with factors relating to purchasing in travel hubs, April 2016
              • Travellers acknowledge the development of travel retail, but want more
                • Figure 10: Attitudes towards retailers within travel hubs, April 2016
              • Shedding the baggage
                • Figure 11: Attitudes towards online shopping and home delivery in travel hubs, April 2016
              • What we think
              • Issues and Insights

                • MSAs: Variety the spice of life?
                  • The facts
                    • The implications
                      • Railway stations – Getting click-and-collect in perspective
                        • The facts
                          • The implications
                            • Airport terminals – Will a rise in city breaks affect trading?
                              • The facts
                                • The implications
                                • The Market – What You Need to Know

                                  • Real incomes rising leaving more disposable income
                                    • Overseas holidays growing faster than domestic holidays
                                      • Car travel remains key but railway travel growing
                                        • Dwell times low in railway stations
                                          • Airport terminals welcome a record number of passengers
                                          • Market Drivers

                                            • Real incomes growing
                                              • Figure 12: Real wages growth – Wages growth vs inflation, 2011-16
                                            • Domestic holiday market recovering, but overseas growing stronger
                                                • Figure 13: Holiday Review: estimated overseas and domestic holiday market volumes, 2010-16
                                              • Trip distance per year by type
                                                • Figure 14: Trip distance per person per year, by main mode and purpose, 2014
                                              • Increasing railway use
                                                • Figure 15: Average number of trips taken per person per year, by car/van and surface rail, 1995-2014
                                                • Figure 16: Average distance travelled by car/van and surface rail, 1995-2014
                                              • Railway stations – Dwell times crucial
                                                • Figure 17: Footfall breakdown for selected national rail stations, 2015
                                              • Number of vehicles continues to rise on UK roads…
                                                • Figure 18: Number of licensed vehicles in Great Britain, by type, 2010-15
                                              • …causing increased flow on the motorway network
                                                • Figure 19: Average daily motor vehicle flow for major sections of the motorway network, 2015
                                              • Air passenger traffic bouncing back
                                                • Figure 20: Total passenger numbers at reporting UK airports, 2005-15
                                                • Figure 21: Air passengers at selected leading UK airports, 2011-15
                                            • Key Players– What You Need to Know

                                              • MSAs
                                                • A concentrated field…
                                                  • …and a concentrated offering
                                                    • Railway stations
                                                      • A diverse network
                                                        • A more even split of foodservice and retail
                                                          • Airport terminals
                                                            • Five airports account for 69% of all passengers
                                                              • Offering geared more to retail
                                                              • Innovation

                                                                • Airports
                                                                  • Produced on-site
                                                                    • Figure 22: The Nicholas Culpeper distillery Gatwick Airport, April 2016
                                                                    • Figure 23: JetBlue farm, JFK Airport, 2015
                                                                  • Happy meals
                                                                    • Appealing to whisky fans
                                                                      • Figure 24: Heathrow Airport exclusive whisky stones designed by Giles Deacon, April 2016
                                                                    • Monetising and removing the hassle of travelling with luggage
                                                                      • Figure 25: Example of an Orion Mobile Luggage advertisement, 2015
                                                                    • Airport cheat sheets
                                                                      • Figure 26: Flio application, 2015
                                                                    • Surfing at 20,000 feet
                                                                      • MSAs
                                                                        • New dining concepts from Moto
                                                                          • Figure 27: Arlo’s Pantry & Kitchen, Chieveley Services 2015
                                                                        • Roadchef signs up Spar
                                                                          • Electric charging points ramp up
                                                                            • Fuel prices to be advertised
                                                                              • Railway stations
                                                                                • Big box, little box
                                                                                  • Figure 28: M&S Waterloo, order point, June 2015
                                                                                  • Figure 29: Waitrose King’s Cross, collection point, March 2016
                                                                                • Birmingham Grand Central cleans up its look
                                                                                  • Figure 30: Birmingham Grand Central shopping centre, September 2015
                                                                                • High-speed shopping
                                                                                  • Selfie stick library
                                                                                    • Figure 31: Southeastern selfie stick, August 2015
                                                                                  • Adult colouring books
                                                                                    • Fresh to you
                                                                                    • Travel Point Operators – MSAs

                                                                                        • Figure 32: Summary of the leading UK MSA operators, 2016
                                                                                      • MSA operators – Key financials
                                                                                          • Figure 33: Revenues of the leading MSA operators, 2011-15
                                                                                          • Figure 34: Operating profits of the leading MSA operators, 2011-15
                                                                                        • Moto Group
                                                                                          • Figure 35: Moto: Breakdown of non-fuel revenues, 2015
                                                                                        • Roadchef
                                                                                          • Westmorland
                                                                                          • Travel Point Operators – Railway Stations

                                                                                              • Figure 36: Stations operated by train operating companies in the UK, 2014/15
                                                                                            • Network Rail – Key statistics
                                                                                              • Figure 37: Network Rail financial performance, 2011-15
                                                                                            • Strong growth from retail
                                                                                              • Figure 38: Like-for-like retail sales performance at Network Rail managed stations vs British Retail Consortium high street figures, 2012/13-2014/15
                                                                                            • A correlation between dwell times and station size
                                                                                              • Figure 39: Area and dwell times of select National Rail managed stations, 2015
                                                                                            • Further development of the rail network
                                                                                            • Travel Point Operators – Airport Terminals

                                                                                                • Figure 40: The UK’s five largest airports, by passenger numbers, 2015
                                                                                              • Heathrow Airport
                                                                                                • Gatwick Airport
                                                                                                  • Manchester Airport Group
                                                                                                    • Airport operators – Key financials
                                                                                                        • Figure 41: Leading airport operators’ revenues, 2011-15
                                                                                                        • Figure 42: Leading airport groups’ operating profits, 2011-15
                                                                                                      • Breakdown of revenues
                                                                                                        • Figure 43: Leading airport groups’ breakdown of revenues, 2014/15
                                                                                                      • Retail revenue breakdown
                                                                                                        • Figure 44: Breakdown of Heathrow’s retail revenues, 2015
                                                                                                        • Figure 45: Breakdown of Gatwick’s retail revenues, 2014/15
                                                                                                    • Outlets in Travel Hubs

                                                                                                        • Figure 46: Leading travel hubs, mix of foodservice and retail outlets, 2016
                                                                                                      • Uniqueness of offering within travel hubs
                                                                                                        • Figure 47: Total number of unique outlets within analysed travel hubs, 2016
                                                                                                        • Figure 48: Total number of unique outlets within analysed travel hubs, by foodservice and retail outlets, 2016
                                                                                                      • Breakdown of foodservice
                                                                                                        • Figure 49: Breakdown of foodservice offering within travel hubs, 2016
                                                                                                      • Breakdown of retail
                                                                                                        • Figure 50: Breakdown of the retail offering within travel hubs, 2016
                                                                                                      • Leading brands within travel hubs
                                                                                                        • Figure 51: Leading foodservice and retail outlets, by total number of outlets within the analysed travel hubs, 2016
                                                                                                      • Methodology
                                                                                                      • The Consumer – What You Need to Know

                                                                                                        • Stations most popular in terms of visitation
                                                                                                          • Airports show the highest level of retail purchasing
                                                                                                            • Food the driver of retail purchasing
                                                                                                              • Pricing a sticking point
                                                                                                                • Consumers acknowledge the development of retail within travel hubs, but want more
                                                                                                                  • Carry me home…
                                                                                                                  • Travel Hub Visitation and Reasons for Visiting

                                                                                                                    • Stations most popular
                                                                                                                      • Figure 52: Travel hub visitation, 2015 and 2016
                                                                                                                    • Visitation skews younger
                                                                                                                      • Figure 53: Travel hub visitation, by age, April 2016
                                                                                                                    • Reasons for visiting
                                                                                                                      • Figure 54: Reasons for travel hub visitation, April 2016
                                                                                                                  • Where They Buy in Travel Hubs

                                                                                                                    • Airports show the highest levels of retail purchasing
                                                                                                                      • Figure 55: Outlets purchased from in travel hubs, April 2016
                                                                                                                    • Purchase attach rate in travel hubs
                                                                                                                      • Figure 56: Purchase attach rate in travel hubs, April 2016
                                                                                                                    • Outlets used by reason for visit
                                                                                                                      • Figure 57: Outlets purchased from in travel hubs, by reason for visiting, April 2016
                                                                                                                    • Foodservice outlets used
                                                                                                                      • Figure 58: Foodservice/drink outlets purchased from, by travel hub, April 2016
                                                                                                                      • Figure 59: Coffee shop and fast food outlet usage, by age and travel hub visited, March 2016
                                                                                                                    • Retail outlets used
                                                                                                                      • Figure 60: Retail outlets purchased from, by travel hub, April 2016
                                                                                                                      • Figure 61: Retail outlets most purchased from in travel hubs, by travel hub and age, April 2016
                                                                                                                    • Repertoire of travel hub outlet usage
                                                                                                                      • Figure 62: Repertoire analysis of outlets used in travel hubs, April 2016
                                                                                                                  • Reasons for Buying and Not Buying in Travel Hubs

                                                                                                                      • Figure 63: Reasons for buying in travel hubs, April 2016
                                                                                                                      • Figure 64: Reasons for buying in travel hubs, by travel hub visited, April 2016
                                                                                                                    • Reasons for not buying
                                                                                                                      • Figure 65: Reasons for not purchasing items in a retail outlet whilst in a travel hub, April 2016
                                                                                                                  • Satisfaction with Travel Hubs

                                                                                                                      • Figure 66: Satisfaction with factors relating to purchasing in travel hubs, April 2016
                                                                                                                    • Key driver analysis – Railway station
                                                                                                                      • Figure 67: Key drivers of overall satisfaction with most recently visited railway station, April 2016
                                                                                                                      • Figure 68: Overall satisfaction with most recently visited railway station – Key driver output, April 2016
                                                                                                                    • Key driver analysis – Motorway service area
                                                                                                                      • Figure 69: Key drivers of overall satisfaction with most recently visited motorway service area, April 2016
                                                                                                                      • Figure 70: Overall satisfaction with most recently visited motorway service area – Key driver output, April 2016
                                                                                                                    • Key driver analysis – Airports
                                                                                                                      • Figure 71: Key drivers of overall satisfaction with most recently visited airport terminal, April 2016
                                                                                                                      • Figure 72: Overall satisfaction with most recently visited airport terminal – Key driver output, April 2016
                                                                                                                    • How the hubs compare
                                                                                                                      • Figure 73: Overall satisfaction with travel hubs, April 2016
                                                                                                                    • Satisfaction with range, quality and price
                                                                                                                      • Figure 74: Satisfaction with factors in travel hubs, by travel hub, April 2016
                                                                                                                    • Satisfaction with other factors in travel hubs
                                                                                                                      • Figure 75: Satisfaction with other factors in travel hubs, by travel hub, April 2016
                                                                                                                  • Attitudes towards Buying in Travel Hubs

                                                                                                                    • Attitudes towards retailers and buying in travel hubs
                                                                                                                      • Figure 76: Attitudes towards retailers within travel hubs, April 2016
                                                                                                                      • Figure 77: Agreement with statements around retailers within travel hubs, by age, April 2016
                                                                                                                      • Figure 78: Agreement with the statement ‘Unfamiliar stores are more appealing to me in travel hubs’, by reason for visiting and hub visited, April 2016
                                                                                                                    • Attitudes towards online retailing and home delivery
                                                                                                                      • Figure 79: Attitudes towards online shopping and home delivery in travel hubs, April 2016
                                                                                                                      • Figure 80: Agreement with statements regarding online shopping and travel hubs, by travel hub, April 2016
                                                                                                                    • Time savers in travel hubs
                                                                                                                      • Figure 81: Attitudes towards online shopping and home delivery in travel hubs, April 2016
                                                                                                                  • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                    • Data sources
                                                                                                                      • Financial definitions
                                                                                                                        • Abbreviations
                                                                                                                          • Consumer research
                                                                                                                            • Methodology
                                                                                                                              • Key driver analysis – Airport terminals
                                                                                                                                • Figure 82: Overall satisfaction with most recently visited airport terminal – key driver output, April 2016
                                                                                                                                • Figure 83: Satisfaction with most recently visited airport terminal, April 2016
                                                                                                                              • Key driver analysis – MSAs
                                                                                                                                • Figure 84: Overall satisfaction with most recently visited motorway service area – key driver output, April 2016
                                                                                                                                • Figure 85: Satisfaction with most recently visited motorway service area, April 2016
                                                                                                                              • Key driver analysis – Railway Stations
                                                                                                                                • Figure 86: Overall satisfaction with most recently visited railway station – key driver output, April 2016
                                                                                                                                • Figure 87: Satisfaction with most recently visited motorway service area, April 2016

                                                                                                                            Companies Covered

                                                                                                                            To learn more about the companies covered in this report please contact us.

                                                                                                                            Travel Retail - UK - June 2016

                                                                                                                            US $2,940.64 (Excl.Tax)