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Travel Tech - US - July 2017

"Technology is an integral component of the travel experience. Consumers utilize all elements of the immense travel tech landscape to help them function away from home. All-in-one mobile devices tend to house a majority of travelers’ needs. Travelers use tech to initiate transactions, communicate and stay informed with travel providers, as well as for entertainment. While travelers are hesitant about the newest innovations, they tend to gravitate towards tech that gives them a feeling of control over their surroundings."
- John Poelking, Leisure Analyst

This Report discusses the following key topics:

  • Working against the clock
  • Device availability is a concern
  • Lack of knowledge could stifle emerging tech 
  • Crowded market saturates newcomers

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Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

          • The issues
            • Working against the clock
              • Device availability is a concern
                • Figure 1: Issues with travel tech, April 2017
              • Lack of knowledge could stifle emerging tech
                • Figure 2: Travel tech: use and interest – Select items, April 2017
              • Crowded market saturates newcomers
                • The opportunities
                  • Young fathers driving travel tech
                    • Figure 3: Other travel tech – Any use and interest, all travelers vs fathers, April 2017
                  • Device ownership supports software growth
                    • Figure 4: Personal ownership of laptops, tablets, and smartphones, 2015 vs 2017
                  • Autonomy, trust key for travelers
                    • Figure 5: Tech used for researching, April 2017
                  • Device dependence encourages travel use
                    • Figure 6: Dependence on travel tech, April 2017
                  • What it means
                  • The Market – What You Need to Know

                    • The immense landscape of travel tech services
                      • Tech interest driven by demographic differences
                        • Frequent use of digital research common
                          • Growing vacations market helps to drive growth
                          • Travel Tech Services Landscape

                              • Inspiration
                                • Ground transportation
                                  • Alternative accommodations
                                    • Tours and activities
                                      • Travel deals sites
                                        • OTAs
                                          • Metasearch
                                          • The American Traveler

                                            • The domestic traveler
                                              • Figure 7: The domestic traveler, by key demographics, April 2017
                                            • The international traveler
                                              • Figure 8: The international traveler, by key demographics, April 2017
                                            • The business traveler
                                              • Figure 9: The business traveler, by key demographics, April 2017
                                            • The leisure traveler
                                              • Figure 10: The leisure traveler, by key demographics, April 2017
                                          • Market Perspective

                                            • Six in 10 leisure travelers looked at travel media
                                              • Online booking highest for hotels, airlines
                                                • Almost three quarters of mobile device owners use mobile apps daily
                                                • Market Factors

                                                  • Vacation and tourism on the rise
                                                    • Smartphone, laptop, tablet ownership up
                                                      • Figure 11: Personal ownership of laptops, tablets, and smartphones, 2015 vs 2017
                                                    • Older Millennial population growing as they enter key spending years
                                                      • Figure 12: Population by age, 2012-22
                                                    • Venture capital funding pouring into travel start-ups
                                                    • Key Trends – What You Need to Know

                                                      • Device access becoming easier
                                                        • Difficult to differentiate
                                                          • Efficient, constantly updating tech will rise
                                                          • What’s Working?

                                                            • Losing items while travel may no longer be an issue
                                                              • Charging on the go
                                                                • Bigger tech partnering with start-ups
                                                                  • Last minute ticket options open up spontaneous entertainment
                                                                  • What’s Struggling?

                                                                    • Maintaining entertainment hardware in transit
                                                                      • Crowded software market makes it difficult to stand out
                                                                        • Generic, desktop-focused services suffer
                                                                          • Too much data
                                                                            • Dependence requires reliability
                                                                            • What’s Next?

                                                                              • Timely help with chatbots, AI
                                                                                • Wearable tech changing leisure, business travel
                                                                                  • Keeping up with fluctuating travel plans
                                                                                    • Synchronizing, updating itineraries
                                                                                      • Incorporating biometrics into ticketing
                                                                                      • The Consumer – What You Need to Know

                                                                                        • Travelers want brief, inspiring overviews of destinations
                                                                                          • Online booking direct through a travel provider is preferred
                                                                                            • Almost nine in 10 travel with a mobile device
                                                                                              • Photos popular, WiFi essential
                                                                                                • Interest in virtual services at hotels
                                                                                                  • Updates important to flyers
                                                                                                    • Gadgets enjoyed in the air
                                                                                                      • Travelers less comfortable with emerging tech
                                                                                                        • Connection is key while traveling
                                                                                                          • Hacking a concern
                                                                                                          • Tech Used for Researching

                                                                                                              • Getting comfortable before travel
                                                                                                                • Figure 13: Tech used for researching, April 2017
                                                                                                              • Younger adults more likely to use new sources
                                                                                                                • Figure 14: Tech used for researching – Select items, by age, April 2017
                                                                                                              • Fathers use more resources
                                                                                                                • Figure 15: Tech used for researching, by gender and parental status, April 2017
                                                                                                              • Business, international travelers do their research
                                                                                                                • Figure 16: Tech used for researching, by type of travel – Net, April 2017
                                                                                                            • Tech Used for Booking

                                                                                                                • Direct booking remains popular despite new options
                                                                                                                  • Figure 17: Royal Caribbean "Come Seek" TV Commercial, October 2015
                                                                                                                  • Figure 18: Tech used for booking, April 2017
                                                                                                                • Younger adults more open to alternative booking
                                                                                                                  • Figure 19: Tech used for booking, by age, April 2017
                                                                                                                • International, business travelers keep booking options open
                                                                                                                  • Figure 20: Tech used for booking, by type of travel, April 2017
                                                                                                              • Devices Used While Traveling

                                                                                                                  • Multi-purpose devices dominate
                                                                                                                    • Figure 21: Devices used while traveling, April 2017
                                                                                                                  • Most travel with few devices
                                                                                                                    • Figure 22: Devices used while traveling, by number of devices, April 2017
                                                                                                                  • Younger adults feel the need to travel with more
                                                                                                                    • Figure 23: Devices used while traveling, by age, April 2017
                                                                                                                  • Business travelers need more
                                                                                                                    • Figure 24: Devices used while traveling – Select items, by type of travel, April 2017
                                                                                                                • Tech Used While Traveling

                                                                                                                    • Photos, WiFi essential in travel
                                                                                                                      • Figure 25: Tech used while traveling, April 2017
                                                                                                                    • Young adults entertain themselves digitally
                                                                                                                      • Figure 26: Tech used to entertain while traveling, by age, April 2017
                                                                                                                    • Women aged 18-34 are content creators on trips
                                                                                                                      • Figure 27: Tech used while traveling, by gender and age, April 2017
                                                                                                                    • Business travelers need tech to be entertained
                                                                                                                      • Figure 28: Tech used while traveling, by type of travel, April 2017
                                                                                                                  • Hotel Tech – Use and Interest

                                                                                                                      • Integrated hotel experience breaking through
                                                                                                                          • Figure 29: Hotel tech: use and interest, April 2017
                                                                                                                        • Parents, particularly dads, interested in engaging accommodations
                                                                                                                          • Figure 30: Hotel tech – Any use or interest, by gender and parental status, April 2017
                                                                                                                        • Business hotel guests use new tech
                                                                                                                          • Figure 31: Hotel tech – Any use or interest, by type of travel, April 2017
                                                                                                                      • Airline and Airport Tech – Use and Interest

                                                                                                                          • Travelers want to be in control at airports
                                                                                                                              • Figure 32: Airline and airport tech – Use and interest, April 2017
                                                                                                                            • Business travelers need tech at airport
                                                                                                                              • Figure 33: Airline and airport tech – Any use and interest, by type of travel, April 2017
                                                                                                                          • In-Flight Tech – Use and Interest

                                                                                                                              • In-flight entertainment still enjoyed
                                                                                                                                • Figure 34: In-flight tech: use and interest, April 2017
                                                                                                                              • Fathers care about their in-flight tech
                                                                                                                                • Figure 35: In-flight tech – Any use or interest, by gender and parental status, April 2017
                                                                                                                              • Business travelers depend on in-flight amenities
                                                                                                                                • Figure 36: In-flight tech – Any use or interest, by type of travel, April 2017
                                                                                                                            • Other Travel Tech – Use and Interest

                                                                                                                                • Emerging travel tech faces potential public pushback
                                                                                                                                    • Figure 37: Other travel tech: use and interest, April 2017
                                                                                                                                  • Fathers see use in integrated travel tech
                                                                                                                                    • Figure 38: Other travel tech – Any use and interest, by gender and parental status, April 2017
                                                                                                                                  • Business travelers enjoy the extras
                                                                                                                                    • Figure 39: Other travel tech – Any use and interest, by type of travel, April 2017
                                                                                                                                • Dependence on Travel Tech

                                                                                                                                    • Mobile devices essential to travel
                                                                                                                                      • Figure 40: Dependence on travel tech, April 2017
                                                                                                                                    • Non-mothers depend on mobile devices, fathers want faster
                                                                                                                                      • Figure 41: Dependence on travel tech, by gender and parental status, April 2017
                                                                                                                                    • Business travelers have unique necessities
                                                                                                                                      • Figure 42: Dependence on travel tech, by type of travel, April 2017
                                                                                                                                  • Attitudes toward Integrated Travel Tech

                                                                                                                                      • Travelers want services in one place
                                                                                                                                        • Figure 43: Attitudes toward integrated travel tech, April 2017
                                                                                                                                      • Parents, particularly fathers, want assistance
                                                                                                                                        • Figure 44: Attitudes toward integrated travel tech, by gender and parental status, April 2017
                                                                                                                                    • Issues with Tech While Traveling

                                                                                                                                        • Digital security a concern for travelers
                                                                                                                                          • Figure 45: Issues with tech while traveling, April 2017
                                                                                                                                        • Older adults worried about security, younger need working devices
                                                                                                                                          • Figure 46: Issues with tech while traveling, by age, April 2017
                                                                                                                                        • Non-parents more concerned
                                                                                                                                          • Figure 47: Issues with tech while traveling, by parental status, April 2017
                                                                                                                                        • Multiple-device users more dependent on technology
                                                                                                                                          • Figure 48: Issues with tech while traveling, by number of devices used, April 2017
                                                                                                                                      • Appendix – Data Sources and Abbreviations

                                                                                                                                        • Data sources
                                                                                                                                          • Consumer survey data
                                                                                                                                            • Abbreviations and terms
                                                                                                                                              • Abbreviations
                                                                                                                                                • Terms

                                                                                                                                                Travel Tech - US - July 2017

                                                                                                                                                US $3,995.00 (Excl.Tax)