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TV Peripherals - UK - January 2014

“The battleground for Blu-ray has now widened beyond the fight to see off DVD, as manufacturers of disc players have to compete against digital formats which have significantly grown in popularity in recent years. ‘All you can eat’ style streaming services offer an unlimited number of streams for a monthly fee, and thereby allow consumers to ‘binge watch’ series without having to shell out on box sets. This has curbed the appeal of players, as the price of Blu-ray discs is still a major barrier for the industry.”

– Paul Davies, Senior Technology Analyst


Some questions answered in this report include:

  • Why are most consumers still unwilling to upgrade to Blu-ray?
  • Do DVD players have a future?
  • How can sound system specialists compete with TV brands?
  • Will TVs with integrated speakers hurt the audio market?


Both the value and volume of the soundbar market more than doubled in 2013, as consumers shifted away from traditional home cinema systems in favour of more discreet, minimalistic TV speakers. The DVD player category is still outselling what brands had hoped would be its successor in Blu-ray players. The price of Blu-ray discs still represents a major barrier for consumers and brands alike, and with consumers reluctant to spend more on high-definition discs, most have persevered with low cost DVD players. Meanwhile most brands are unable to offer starter packs of Blu-ray discs alongside players, as the cost of the latter falls, whilst discs are still just as costly.

The rise of video streaming services is now providing a significant threat to the player market as a whole. Although smart Blu-ray players give access to digital streaming services such as Netflix and LOVEFiLM, the increasing penetration of smart televisions will limit the value of this facility. Brands will now hope that the emergence of Ultra HD discs will give consumers more of a reason to invest in advanced players.
 
This report reviews consumers’ ownership of television peripherals, as well as their intentions to buy. Consumer attitudes towards DVD, Blu-ray players and TV sound systems are also investigated, as we analyse the reasons for recent purchasing habits and assess how behaviour is likely to develop looking ahead.

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Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: Volume of TV peripheral sales, by product category, 2012-13
            • Soundbars boom as consumers shift away from home cinemas
              • Figure 2: Volume of TV audio sales, by product category, 2012-13
            • Player volume declines as Blu-ray player sales disappoint again
              • Figure 3: Volume of player/recorder sales, by product category, 2012-13
            • Companies, brands and innovation
              • Figure 4: Volume share of Blu-ray player market, by brand 2012-13
              • Figure 5: Volume share of home cinema system and soundbar market, by brand 2012-13
            • The consumer
              • People over three times as likely to own DVD than own Blu-ray players
                • Figure 6: Ownership of TV peripherals, November 2013
              • Soundbars already attracting high interest
                • Figure 7: Plans to purchase TV peripherals, November 2013
              • Cost of Blu-ray discs is prolonging the DVD lifecycle
                • Figure 8: Attitudes towards DVD and Blu-ray players, November 2013
              • One in three people content with built-in TV sound
                • Figure 9: Attitudes towards TV sound systems, November 2013
              • What we think
              • Issues in the Market

                  • Why are most consumers still unwilling to upgrade to Blu-ray?
                    • Do DVD players have a future?
                      • How can sound system specialists compete with TV brands?
                        • Will TVs with integrated speakers hurt the audio market?
                          • Figure 10: Sony X9 Ultra HD TV, launched in 2013
                      • Trend Application

                          • Trend: Extend My Brand
                            • Trend: Experience Is All
                              • Mintel Futures: Access Anything, Anywhere
                              • Market Drivers

                                • Key points
                                  • Fewer consumers buying new electricals in 2013
                                    • Figure 11: Trends in buying new electrical equipment, October 2012-September 2013
                                  • Decline of television market has a domino effect
                                    • Figure 12: Volume forecast of UK television purchases, 2008-18
                                  • Rise of LED TVs prompts switch to soundbars
                                    • Figure 13: Proportion of large-screen TVs (32” and above) on the Currys website that have an LED screen, 1080p resolution, smart or 3D technology, November 2013
                                  • Smaller living spaces impact buying habits in home audio
                                    • Content holding Blu-ray back
                                      • Streaming services broaden the battleground
                                        • Figure 14: Usage of paid video streaming services compared with ownership of Blu-ray players, by age, September and November 2013
                                      • Hopes rest with next generation of 4K players
                                      • Who’s Innovating?

                                        • Key points
                                          • Tall boy home cinemas get cut down to size
                                            • Soundbars take centre stage
                                              • Figure 15: Sonos Playbar, launched February 2013
                                            • Television speakers go mobile
                                              • Figure 16: Sony HT-ST3 soundbar with NFC technology
                                            • Hardware bundling makes Blu-ray players more affordable
                                            • Market Size and Segmentation

                                              • Key points
                                                • Market volume declines as Blu-ray player sales disappoint again
                                                  • Figure 17: Volume of TV peripheral sales, by product category, 2012-13
                                                  • Figure 18: Share of volume of player/recorder sales, by type, 2012-13
                                                • Soundbars boom as consumers shift away from home cinemas
                                                  • Figure 19: Volume of TV audio sales, by product category, 2012-13
                                                • Soundbar growth helped total market to outperform the TV sector in 2013
                                                  • Figure 20: Value of TV peripheral sales, by product category, 2012-13
                                                • 3D Blu-ray becomes the standard
                                                  • Figure 21: Share of volume of Blu-ray player sales, by 3D capability, 2012-13
                                              • Market Share

                                                • Key points
                                                  • Samsung’s domination of TV market reflected in Blu-ray sector
                                                    • Figure 22: Volume share of Blu-ray player market, by brand 2012-13
                                                  • Big TV brands respond to consumer interest in soundbars
                                                    • Figure 23: Volume share of home cinema system and soundbar market, by brand 2012-13
                                                • Companies and Products

                                                  • Key points
                                                    • Bose Corporation
                                                      • Company overview
                                                        • Products and recent activity
                                                          • Financial performance
                                                            • Figure 24: Key financials for Bose UK Ltd, GBP (£000), 2008-12
                                                          • Promotional activity
                                                            • Strategy
                                                              • LG Electronics
                                                                • Company overview
                                                                  • Products and recent activity
                                                                    • Financial performance
                                                                      • Promotional activity
                                                                        • Strategy
                                                                          • Panasonic Corporation
                                                                            • Company overview
                                                                              • Products and recent activity
                                                                                • Financial performance
                                                                                  • Strategy
                                                                                    • Samsung Electronics
                                                                                      • Company overview
                                                                                        • Products and recent activity
                                                                                          • Financial performance
                                                                                            • Figure 25: Key financials for Samsung Electronics Co Ltd, KRW (₩) (billion), 2008-12
                                                                                            • Figure 26: Key financials for Samsung Electronics Co Ltd, GBP (million), 2008-12
                                                                                          • Strategy
                                                                                            • Sony Corporation
                                                                                              • Company overview
                                                                                                • Products and recent activity
                                                                                                    • Figure 27: Sony HT-ST7 Soundbar with wireless subwoofer, launched 2013
                                                                                                  • Financial performance
                                                                                                    • Figure 28: Key financials for Sony Corporation, JPY (¥) (billion), 2009-13
                                                                                                    • Figure 29: Key financials for Sony Corporation, GBP (million), 2009-13
                                                                                                  • Strategy
                                                                                                  • The Consumer – Ownership of Television Peripherals

                                                                                                    • Key points
                                                                                                      • People over three times as likely to own DVD than Blu-ray players
                                                                                                        • Figure 30: Ownership of TV peripherals, November 2013
                                                                                                      • Young men most likely to have upgraded to Blu-ray
                                                                                                        • Figure 31: Ownership of Blu-ray and DVD players/recorders, by gender and age, November 2013
                                                                                                      • Men look to raise noise levels, but sound systems still a luxury
                                                                                                        • Figure 32: Ownership of any surround sound/home cinema system or soundbar, by gender, age and gross annual household income, November 2013
                                                                                                      • People yet to upgrade to smart TV could buy smart recorders
                                                                                                        • Figure 33: Ownership of TV peripherals, by types of TV in household, November 2013
                                                                                                    • The Consumer – Interest in Buying TV Peripherals

                                                                                                      • Key points
                                                                                                        • Soundbars already attracting high interest
                                                                                                          • Figure 34: Plans to purchase TV peripherals, November 2013
                                                                                                        • No sign of Blu-ray/DVD gender gap closing
                                                                                                          • Figure 35: Potential purchasers of TV peripherals, by gender, November 2013
                                                                                                        • Partnerships could be the saviour for Blu-ray
                                                                                                        • The Consumer – Attitudes towards DVD and Blu-ray Players

                                                                                                          • Key points
                                                                                                            • Cost of Blu-ray discs is prolonging the DVD lifecycle
                                                                                                              • Figure 36: Attitudes towards DVD and Blu-ray players, November 2013
                                                                                                            • One in five women unaware that DVDs can be played on Blu-ray players
                                                                                                              • Figure 37: Attitudes towards DVD and Blu-ray players, by gender, November 2013
                                                                                                            • Blu-ray market could capitalise on rising 3DTV penetration
                                                                                                              • Young consumers prefer ‘better value’ streaming services
                                                                                                                • Figure 38: Attitudes towards DVD and Blu-ray players, by age, November 2013
                                                                                                            • The Consumer – Attitudes towards TV Sound Systems

                                                                                                              • Key points
                                                                                                                • One in three people content with built-in TV sound
                                                                                                                  • Figure 39: Attitudes towards TV sound systems, November 2013
                                                                                                                • Women see less need for additional speakers
                                                                                                                  • Figure 40: Attitudes towards TV sound systems, by gender, November 2013
                                                                                                                • ‘Brand matching’ is key for soundbar owners
                                                                                                                  • Figure 41: Attitudes towards TV sound systems, by ownership of TV sound systems, November 2013
                                                                                                              • Appendix – The Consumer - Ownership of TV Peripherals

                                                                                                                  • Figure 42: Ownership of TV peripherals, November 2013
                                                                                                                  • Figure 43: Ownership of TV peripherals, by demographics, November 2013
                                                                                                                  • Figure 44: Ownership of TV peripherals, by demographics, November 2013 (continued)
                                                                                                                  • Figure 45: Ownership of TV peripherals, by ownership of TV peripherals, November 2013
                                                                                                                  • Figure 46: Ownership of TV peripherals, by ownership of TV peripherals, November 2013 (continued)
                                                                                                                  • Figure 47: Ownership of TV peripherals, by types of TV in the household, November 2013
                                                                                                              • Appendix – The Consumer – Plans to Purchase TV Peripherals

                                                                                                                  • Figure 48: Plans to purchase TV peripherals, November 2013
                                                                                                                  • Figure 49: Plans to purchase TV peripherals – Surround sound/home cinema system, by demographics, November 2013
                                                                                                                  • Figure 50: Plans to purchase TV peripherals – Soundbar, by demographics, November 2013
                                                                                                                  • Figure 51: Plans to purchase TV peripherals – Blu-ray recorder, by demographics, November 2013
                                                                                                                  • Figure 52: Plans to purchase TV peripherals – Blu-ray player (without recording capability and excluding PlayStation 3), by demographics, November 2013
                                                                                                                  • Figure 53: Plans to purchase TV peripherals – DVD recorder, by demographics, November 2013
                                                                                                                  • Figure 54: Plans to purchase TV peripherals – DVD player, by demographics, November 2013
                                                                                                                  • Figure 55: Plans to purchase TV peripherals, by ownership of TV peripherals, November 2013
                                                                                                                  • Figure 56: Plans to purchase TV peripherals, by next ownership of TV peripherals, November 2013
                                                                                                                  • Figure 57: Plans to purchase TV peripherals, by types of TV in the household, November 2013
                                                                                                              • Appendix – The Consumer – Attitudes towards DVD and Blu-ray Players

                                                                                                                  • Figure 58: Attitudes towards DVD and Blu-ray players, November 2013
                                                                                                                  • Figure 59: Attitudes towards DVD and Blu-ray players, by demographics, November 2013
                                                                                                                  • Figure 60: Attitudes towards DVD and Blu-ray players, by demographics, November 2013 (continued)
                                                                                                                  • Figure 61: Attitudes towards DVD and Blu-ray players, by attitudes towards DVD and Blu-ray players, November 2013
                                                                                                                  • Figure 62: Attitudes towards DVD and Blu-ray players, by attitudes towards DVD and Blu-ray players, November 2013 (continued)
                                                                                                                  • Figure 63: Attitudes towards DVD and Blu-ray players, by attitudes towards DVD and Blu-ray players, November 2013 (continued)
                                                                                                                  • Figure 64: Attitudes towards DVD and Blu-ray players, by attitudes towards DVD and Blu-ray players, November 2013 (continued)
                                                                                                                  • Figure 65: Attitudes towards DVD and Blu-ray players, by ownership of TV peripherals, November 2013
                                                                                                                  • Figure 66: Attitudes towards DVD and Blu-ray players, by ownership of TV peripherals, November 2013 (continued)
                                                                                                                  • Figure 67: Attitudes towards DVD and Blu-ray players, by ownership of TV peripherals, November 2013 (continued)
                                                                                                                  • Figure 68: Attitudes towards DVD and Blu-ray players, by ownership of TV peripherals, November 2013 (continued)
                                                                                                                  • Figure 69: Attitudes towards DVD and Blu-ray players, by types of TV in the household, November 2013
                                                                                                                  • Figure 70: Attitudes towards DVD and Blu-ray players, by types of TV in the household, November 2013 (continued)
                                                                                                              • Appendix – The Consumer – Attitudes towards TV Sound Systems

                                                                                                                  • Figure 71: Attitudes towards TV sound systems, November 2013
                                                                                                                  • Figure 72: Attitudes towards TV sound systems, by demographics, November 2013
                                                                                                                  • Figure 73: Attitudes towards TV sound systems, by demographics, November 2013 (continued)
                                                                                                                  • Figure 74: Attitudes towards TV sound systems, by attitudes towards TV sound systems, November 2013
                                                                                                                  • Figure 75: Attitudes towards TV sound systems, by attitudes towards TV sound systems, November 2013 (continued)
                                                                                                                  • Figure 76: Attitudes towards TV sound systems, by attitudes towards TV sound systems, November 2013 (continued)
                                                                                                                  • Figure 77: Attitudes towards TV sound systems, by attitudes towards TV sound systems, November 2013 (continued)
                                                                                                                  • Figure 78: Attitudes towards TV sound systems, by ownership of TV peripherals, November 2013
                                                                                                                  • Figure 79: Attitudes towards TV sound systems, by ownership of TV peripherals, November 2013 (continued)
                                                                                                                  • Figure 80: Attitudes towards TV sound systems, by ownership of TV peripherals, November 2013 (continued)
                                                                                                                  • Figure 81: Attitudes towards TV sound systems, by ownership of TV peripherals, November 2013 (continued)
                                                                                                                  • Figure 82: Attitudes towards TV sound systems, by types of TV in the household, November 2013
                                                                                                                  • Figure 83: Attitudes towards TV sound systems, by types of TV in the household, November 2013 (continued)

                                                                                                              Companies Covered

                                                                                                              • Currys

                                                                                                              TV Peripherals - UK - January 2014

                                                                                                              £1,995.00 (Excl.Tax)