UK Bundled Communications Services Market Report 2021
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Providing the most comprehensive and up-to-date information and analysis of the UK Broadband and Bundled Communication market, including the behaviours, preferences and habits of the consumer.
The demand and reliance on home broadband massively increased during the COVID-19 lockdowns throughout 2020 and into 2021, with the huge shift towards working from home. While the levels of satisfaction with broadband providers remains high, financial pressures from the pandemic have also seen falling revenues in calls and pay-TV as people cut unnecessary spending.
With only 4% of broadband users being dissatisfied with their service, satisfaction levels remain incredibly high. While this means that companies have very little to do to help retain these levels, it also indicates that many users are cautious about switching. 43% of users say that it’s better to stick with what you know, with 37% worried about potential outages and disruption caused by switching.
This report covers the current situation of the broadband and bundled communication industry, as well as the predictions coming out of the pandemic. With auto-switching services already popular with insurance and utilities markets, these tools could provide useful innovation to help customers switch the cheaper deals with equivalent services.
Read on to discover more details or take a look at all of our UK Technology and Telecoms market research.
Brands: BT, Virgin Media, Sky, TalkTalk, EE, Plusnet, Vodafone, NOW Broadband, John Lewis, Post Office Broadband, Zen, SSE, Hyperoptic, Shell Energy Broadband, Origin, Onestream, Pop Telecom.
Written by Joe Birch, a leading analyst in the Technology sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Broadband connections have provided a vital service to consumers throughout the pandemic, underpinning both work and entertainment activities. As a result, COVID-19 is likely to be a catalyst driving engagement with their broadband service and some will look to future-proof their connections by upgrading to contracts with faster speeds. Despite a significant rise in data use, revenues for voice and mobile calls are on a downward trend and pay-tv contracts suffered in 2020 due to suspension of live sport.
Joe Birch
Consumer Technology Analyst
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.