UK Carpets and Floorcoverings market report
"At last retailers are trying to escape from always relying on discounting to generate interest and are shifting their emphasis to home-making and style. This comes at a time when the market has gained momentum, with new energy because of stronger consumer confidence and a pick-up in the housing market."
Jane Westgarth, Senior Market Analyst
This report answers the following questions:
- How can retailers move away from the focus on discounting and create more added value?
- When people buy flooring and carpets how much does service matter?
- Are people buying as part of a whole room makeover?
After several years of weak demand, consumer spending on carpets and floorcoverings has revived, stimulated by a more buoyant housing market. Retailers, which had struggled to make any gains in sales, have seen an uptick in sales volumes because of this. But, the carpet market has been changing fast and there has been a swing away from wool to synthetics with a corresponding fall in typical prices charged. Plus, the long-term trend towards smooth flooring means that wood, laminates, tiles and vinyl all compete for attention against fitted carpets, yet favour demand for loose carpets and rugs.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.