US Digital Advertising Market Report 2020
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Providing the most comprehensive and up-to-date information and analysis of the Digital Advertising – US market including the behaviours, preferences and habits of the consumer.
Digital advertising is a $125 billion industry in the US, and the engine that funds much of the internet. As consumers have expanded their digital activities, marketers have also expanded the ways they connect with consumers while they are online. From desktop-based web browser ads to social media news feed videos, brands have more avenues to reach consumers digitally than ever before. Marketers have to advertise where the audience is, and COVID-19 has only accelerated consumer reliance on digital devices and solutions, so despite the economic impact of COVID-19, digital advertising is expected to grow in 2020, and is forecasted for even more aggressive growth through 2025.
Companies include Google, Amazon, Facebook, Twitter, Shopify, Wix, Squarespace, Spotify, Comcasts FreeWheel, The Trade Desk, TikTok etc.
Digital advertising includes internet delivered ads in paid search advertising, digital video ads, banner advertising and other forms of digital advertising that includes but is not limited to email, audio streaming, classified ads, lead generation services and ad-supported apps.
Written by Rebecca McGrath, a leading analyst in the Media sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
As a result of the COVID-19 outbreak people are spending more time online and making more purchases online, which increases opportunities for digital advertising, particularly direct response adverts. Major social networks have introduced more direct response and shoppable adverts since the start of the pandemic. One of the long-term results will be increasingly frictionless online purchasing experiences via online adverts, especially if more platforms introduce their own in-app payment options
Rebecca McGrath
Senior Media Analyst
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.