UK Men's Facial Skincare market report
"Sales growth has slowed in the male facial skincare market, challenged by both recruitment issues and the impact of fashion trends. The core demographic of 16-24-year-olds is declining in number and older men remain apprehensive of using facial skincare products. Male facial hair is now a mainstream trend and is limiting use of products, such as moisturiser, due to the smaller area of visible skin and fewer experiences of dry skin caused by shaving."
- Charlotte Libby, Senior Beauty Analyst
This report discusses the following key topics:
- Expanding the male facial skincare routine
- Impact of the beard trend
As fashion remains skewed towards facial hair, the market is further tested by a reduction in usage occasions, as the majority of men apply products post-shave. Product innovation in the beard care market can go some way to returning sales growth; however, this must be matched with marketing to convince men of the need to use specifically designed facial care products and not alternatives such as shower gel.
Mintel's definition of facial skincare includes the following types of products targeted exclusively at men:
- Cleansers, including scrubs, washes, wipes
- Specialised products such as lip balms, eyecare.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.