UK Mobile Device Apps Market Report 2022
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The UK Mobile Device Apps Market Report identifies consumers’ attitudes towards different types of apps, the competitive strategies of the leading mobile app companies and the impact of the cost of living on the mobile app market. This report covers the UK mobile app market size, market forecast, market segmentation and mobile app market trends.
Mintel forecasts that the mobile app market growth will experience a slight drop off from pandemic induced high mobile app revenues and usage in 2021. The cost of living crisis will mean the freemium model will continue to dominate in the mobile app market. With consumers scrutinising their finances, the mobile app market has an opportunity to create apps to help consumers save money and monitor their energy usage and help them become savvier with their outgoings.
During times of financial difficulty, consumers are also looking at ways to find discounts, cashback and other money-saving opportunities. Brands in the mobile app market can meet consumers halfway, and look to incorporate dynamic pricing in-app, such as foodservice discounts, responding to consumers who might be looking for savings on a service or purchase.
Functionality such as virtual reality opens up possibilities for the mobile app market as it presents opportunities for brands to engage with virtual events and features. For example, fashion brands will have the chance to host digital shows where consumers can shop and try things virtually. Creating this content for the most committed users of a brand’s app can boost engagement and generate mobile app market growth opportunities.
To discover more about the UK Mobile Device Apps Market Report 2022, read our UK Digital Lives of Consumers Market Report 2022, or take a look at our Technology Market Research Reports.
Products: Mobile apps compatible with iOS, Android or Windows 10 Mobile
Brands: Apple (Apple App Store, Apple Music, FaceTime), Google (Google Play), Amazon, Pokemon, YouTube, Netflix, Spotify, John Lewis, TripAdvisor, Expedia, Ocado, Tesco, Zoom, Samsung (Galaxy), eBay, Vinted, Money Dashboard, Yolt, EDF, Bulb, Meerkat, Klarna, Deliveroo, Peloton, Clear Score, Getir, Freetrade, Moonpig, Snapchat, Uber Eats, TikTok, GoPuff, Tesco, Olio, TooGoodToGo, Top Cashback, Pinterest.
This report, written by Joe Birch, a leading analyst in the technology sector, delivers in-depth commentary and analysis to highlight current trends in the UK mobile app market and add expert context to the numbers.
The mobile app market has seen a slight drop-off from the highs of the pandemic and with the cost of living crisis, premium content and in-app extras are likely to suffer as consumers prioritise essential spending. Nevertheless, the market is poised to see even more traction with apps that can aggregate different services and content, delivering greater opportunities for sustained connections with consumers.”
Joe Birch
Consumer Technology Analyst
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.