UK Prepared Meals Review market report
"Boosting the nutritional benefits of prepared meals can tap into the current high interest in "positive nutrition" foods while helping to overturn the typically unhealthy image of these products. Within this, vegetables, superfoods, whole grains and ancient grains can play an increasingly important role, as well as foodie health trend such as spiralising and "faux carbs"."
- Emma Clifford, Senior Food Analyst
This report discusses the following key topics:
- Demand for pizzas featuring flavour-enhancing and health-boosting ingredients within the dough
- All-British ingredients can help to win the loyalty of the 'grey pound'
- Different formats of vegetables can create standout among women, with see-through packaging best-placed to display these
The prepared meals market was in a somewhat beleaguered state in 2013 and 2014. The "horsegate" scandal took its toll, contributing to a tarnished image for ready meals in particular, and competition from scratch cooking intensified. 2015 has seen the market turn a corner, and value sales returned to growth. Premiumisation and health emerged as key trends in innovation, aiming to overturn negative perceptions in terms of quality and healthiness.
Fortunes, however, have been mixed, between both segments and brands. Growth was enjoyed by frozen ready meals, pastry-based products and chilled soup, while ready to cook foods took a big hit. Meanwhile, one of the standout performances came from premium chilled ready meal brand Charlie Bighams, though this continues to play a marginal role in the overall market still.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.