UK Price Comparison Sites in General Insurance market report
"The price comparison website industry is in a very healthy position in terms of current use and future opportunities. Future development should continue to focus on increasing the level of convenience provided by sites. Having access to wide-ranging market information has strengthened the consumers' hand when looking for insurance products, but use is based on the service being efficient and convenient."
- Rich Shepherd, Senior Financial Services Analyst
This report discusses the following key topics:
- Non-financial incentives have the biggest appeal, but choice would be even better
- PCWs must take care to only contact customers when appropriate
- Confidence in decision making is high, but PCWs need to promote all information evenly
This Report examines price comparison websites and their use in the UK general insurance sector. This includes discussion of the main factors driving the market, and a look at the main players in the market. Mintel's exclusive consumer research looks at how people use PCWs: which products they research and purchase through aggregators, their favoured devices for accessing comparison sites, and how they approach the purchase process. Attitudes towards PCWs in general, incentives to use sites, and contact from aggregators are also examined. Mintel's brand research looks at what consumers think about individual PCW brands.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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