Underwear Retailing - UK - April 2009
The underwear market is not insulated from the Credit Crunch and UK recession: after a relatively good 2008, which saw the sector grow by 2.3% on 2007 and reach a value of £3.4 billion, Mintel estimates that it will decline by 1.2% in 2009. Menswear will be hit harder than womenswear.
Volume growth has outstripped value growth as price has been a key competitive stance, leading to the success of value retailers/supermarkets (especially Primark) and the rise in popularity of multi-packs. However, specialists with differentiation – such as La Senza and Figleaves – have also grown strongly.
Such polarisation could become more marked going forward, as consumers opt to either buy more cheaply or buy fewer but better quality items.
Consumer research shows that many people buy underwear just for replacement, so the challenge is to drive more ‘wants’ interest, especially as outerwear fashion trends are favourable for the sector (slim silhouettes).
How is competing on design, differentiation, choice, service and added value essential in order to attract customers?
Why is it important for retailers to encourage more women to be fitted for bras, and how can this lead to more sales?
What impact will the trend for body conscious silhouettes and for skirts/dresses have for shapewear and hosiery?
How can niche sectors such as sports bras and fashion-maternity underwear realise their potential?
Why is it beneficial to merchandise hosiery alongside clothing?
What can multichannel retailers do to make sure their online and in-store operations operate seamlessly alongside one another?
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.