Underwear - UK - February 2012
“Over four in ten (44%) women think that wearing nice underwear has the power to make them feel good. Underwear brands and retailers can tap into this strong emotional connection between putting on attractive and well-fitting underwear and feelings of positivity to stimulate higher levels of self-purchasing. Marketing messages could convey how – particularly in times of financial hardship – an indulgent yet well-deserved treat in the form of superior quality or luxurious underwear is a small price to pay for an instant boost to mood and self-esteem.”
– Emma Clifford, Fashion and Clothing Analyst
Some questions answered in the report include:
- How can retailers drive non-replacement purchasing?
- What categories are fuelling growth within the underwear market?
- What opportunities are there for multichannel retailing?
- What role does fashion play within the underwear market?
- How can retailers encourage gift purchasing?
- What does 2012 have in store for the underwear market?
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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