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University Foodservice - US - February 2012

The face of university foodservice is changing as managed service and self-service providers raise the bar to meet the demands of an increasingly diverse student body, and one that has come to expect a higher level of service than generations past. This has created a challenging marketplace of increased competition, both on campus and off campus. This report provides valuable insight on the state of university foodservice, including:

  • How the most popular campus dining programs are tailoring programs for individual campus needs
  • The importance of adapting to the campus “community”
  • How traditional marketing efforts need to be adjusted to reflect the unique campus environment
  • The similarities and differences of managed service and self-service providers, with examples highlighting how industry leaders are appealing to customers and clients
  • The “who’s, where’s, when’s, and how’s” of students’ dining habits

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Data sources
        • Mintel Menu Insights
          • Consumer survey data
            • Abbreviations and terms
              • Abbreviations
                • Terms
                • Executive Summary

                  • Managed service providers dominate university foodservice, yet self-managed providers hold their own
                    • Enrollment on the rise
                      • The bar is set high, and getting higher
                        • Schools taking extra strides to appeal to students
                          • Marketing strategies march to a different drummer
                            • Weekdays and weekends blend together, with meals most often eaten at home
                              • Student age and gender impact where meals are eaten
                                • The need for venue variety is evident
                                  • Lighter fare is the most popular, with bottled water and coffee to drink
                                    • Competitive pricing will drive students but only if selection, location, and cuisines are in place
                                      • Despite the efforts, students still leery of campus dining
                                        • Off-campus dining spurred on by greater number of cuisine types
                                        • Insights and Opportunities

                                          • Students as “brand” ambassadors
                                            • Using QR tagging for on-site interaction
                                              • Convenience through better (and BFY) vending, expanded service hours, and technology
                                                • Meals and occasions beyond the all-you-care-to-eat model
                                                  • Highlighting competitive pricing to attract more customers
                                                    • Targeting nontraditional students
                                                      • Helping students combat the “Freshman 15”
                                                        • In lean times, creative metrics measurement
                                                        • Inspire Insights

                                                            • Trend: Access All Areas
                                                              • Trend: Transumers
                                                              • Market Size

                                                                • Key points
                                                                  • Managed service providers hold the lion’s share of university foodservice
                                                                    • Figure 1: Food and drink sales at colleges and universities, by managed service and self-managed, 2011
                                                                • Market Drivers

                                                                  • Key points
                                                                    • Improvements in university foodservice platforms creates snowball effect
                                                                      • Figure 2: Princeton Review “The Best 376 Colleges: 2012 Edition,” Top Five Best Campus Food, by enrollment, type and dining service locations
                                                                    • Population growth overall points to increase in student populations
                                                                      • Figure 3: Population by age, 2006-16
                                                                      • Figure 4: Total fall enrollment in U.S. degree-granting institutions, by type of institution, 2001-11
                                                                    • Unemployment rates driving a return to higher education
                                                                      • Figure 5: Unemployment, January 2007-January 2012
                                                                    • Women and minorities enrollment trends changing the demands on university foodservice
                                                                      • Figure 6: Total fall enrollment in U.S. degree-granting institutions, by gender of student, 2001-11
                                                                      • Figure 7: Total fall enrollment in U.S. degree-granting institutions, by race/Hispanic origin of student, 2001-11
                                                                    • Delays in marriage and childbirth leave more time for schooling
                                                                      • Figure 8: Percent of population 15+ who are married, 1960-2010
                                                                      • Figure 9: U.S. birth rate, 2003-11
                                                                  • Innovations and Innovators

                                                                    • Key points
                                                                      • Dietary restrictions
                                                                        • A healthier student body
                                                                          • Going green (or getting greener)
                                                                            • Figure 10: Green or sustainable product purchase frequency, by age, May-June 2010
                                                                          • Food trucks
                                                                          • Brand Analysis

                                                                            • Overview
                                                                              • University of Florida
                                                                                • University of California, Los Angeles (UCLA)
                                                                                  • Cornell
                                                                                    • Michigan State University
                                                                                      • Managed service providers
                                                                                        • Aramark
                                                                                          • Positioning
                                                                                            • Research services
                                                                                              • Residential restaurants
                                                                                                • Food courts and snack bars
                                                                                                  • Convenience retailing
                                                                                                    • Sodexo Inc.
                                                                                                      • Positioning
                                                                                                        • Residential dining driven by Student Board of Directors
                                                                                                          • National, proprietary and corporate brands
                                                                                                            • Compass Group North America’s Chartwells
                                                                                                              • Positioning
                                                                                                              • Marketing Strategies

                                                                                                                • Overview
                                                                                                                  • Successful marketing campaigns embrace the “experience” of campus food and dining
                                                                                                                    • Cookie-cutter marketing, self-service models ineffective
                                                                                                                      • Technology Fuels Student Life, Drives Marketing and Communications
                                                                                                                        • Social media efforts
                                                                                                                        • Student Mealtime Use

                                                                                                                          • Key points
                                                                                                                            • Weekday dining habits—Breakfast and snacks hold the greatest opportunity for growth
                                                                                                                              • Figure 11: Weekday dining habits, November 2011
                                                                                                                            • Weekend dining habits—late-night snacking more evident
                                                                                                                              • Figure 12: Weekend dining habits, November 2011
                                                                                                                          • Where College Student Dining Occurs

                                                                                                                            • Key points
                                                                                                                              • Home, sweet (and savory) home
                                                                                                                                • Figure 13: Where college student weekday dining occurs, November 2011
                                                                                                                                • Figure 14: Where college student dining occurs during weekday breakfast, by age, November 2011
                                                                                                                                • Figure 15: Where college student dining occurs during weekday mid-morning snacks, by gender, November 2011
                                                                                                                                • Figure 16: Where college student dining occurs during weekday mid-morning snacks, by age, November 2011
                                                                                                                                • Figure 17: Where college student dining occurs during weekday lunch, by gender, November 2011
                                                                                                                                • Figure 18: Where college student dining occurs during weekday lunch, by age, November 2011
                                                                                                                                • Figure 19: Where college student dining occurs during weekday afternoon snack, by gender, November 2011
                                                                                                                                • Figure 20: Where college student dining occurs during weekday afternoon snack, by age, November 2011
                                                                                                                                • Figure 21: Where college student dining occurs during weekday dinner, by gender, November 2011
                                                                                                                                • Figure 22: Where college student dining occurs during weekday dinner, by age, November 2011
                                                                                                                                • Figure 23: Where college student dining occurs during weekday evening/late-night snack, by gender, November 2011
                                                                                                                                • Figure 24: Where college student dining occurs during weekday evening/late-night snack, by age, November 2011
                                                                                                                            • On-Campus Dining

                                                                                                                              • Key points
                                                                                                                                • On-campus venue variety a key to success
                                                                                                                                  • Figure 25: Where college student weekday dining occurs, on-campus dining, by gender, November 2011
                                                                                                                                  • Figure 26: Where college student weekday dining occurs, on-campus dining, by age, November 2011
                                                                                                                              • Off-campus Dining

                                                                                                                                • Key points
                                                                                                                                  • QSRs pull students off-campus
                                                                                                                                    • Figure 27: Where college student weekday dining occurs, off-campus dining, by gender, November 2011
                                                                                                                                    • Figure 28: Where college student weekday dining occurs, off-campus dining, by age, November 2011
                                                                                                                                • Most Popular Food Options for On-campus Dining

                                                                                                                                  • Key points
                                                                                                                                    • Lighter meals hold the greatest appeal
                                                                                                                                      • Figure 29: Most popular food options for on-campus dining, by gender, November 2011
                                                                                                                                      • Figure 30: Most popular food options for on-campus dining, by age, November 2011
                                                                                                                                  • Most Popular Beverage Options On-campus

                                                                                                                                    • Key points
                                                                                                                                      • Bottled water and coffee use calls for sustainability “intervention”
                                                                                                                                        • Figure 31: Most popular beverage options for on-campus dining, by gender, November 2011
                                                                                                                                        • Figure 32: Most popular beverage options for on-campus dining, by age, November 2011
                                                                                                                                    • Top Restaurant Attributes

                                                                                                                                      • Key points
                                                                                                                                        • Competitive pricing required to keep students on campus
                                                                                                                                          • Figure 33: Top restaurant attributes, by gender, November 2011
                                                                                                                                          • Figure 34: Top restaurant attributes, by age, November 2011
                                                                                                                                      • Attitudes Toward Dining Out

                                                                                                                                        • Key points
                                                                                                                                          • A majority of students are spending outside of their meal plans
                                                                                                                                            • Figure 35: Attitudes toward dining out, by gender, November 2011
                                                                                                                                            • Figure 36: Attitudes toward dining out, by age, November 2011
                                                                                                                                        • Attitudes Toward Dining On Campus

                                                                                                                                          • Key points
                                                                                                                                            • Perceptions and appeal of campus food keeping customers at bay
                                                                                                                                              • Figure 37: Attitudes toward dining on campus, by gender, November 2011
                                                                                                                                              • Figure 38: Attitudes toward dining out, by age, November 2011
                                                                                                                                          • Top Cuisine Types

                                                                                                                                            • Key points
                                                                                                                                              • Students dining off campus order greater variety
                                                                                                                                                • Figure 39: Top cuisine types, November 2011
                                                                                                                                                • Figure 40: Top cuisine types, on-campus, by gender, November 2011
                                                                                                                                                • Figure 41: Top cuisine types, on-campus, by age, November 2011
                                                                                                                                                • Figure 42: Top cuisine types, off-campus, by gender, November 2011
                                                                                                                                                • Figure 43: Top cuisine types, off-campus, by age, November 2011
                                                                                                                                            • Appendix: Trade Associations

                                                                                                                                              Companies Covered

                                                                                                                                              • American Eagle Outfitters Inc
                                                                                                                                              • Apple, Inc
                                                                                                                                              • Applebee's International Inc.
                                                                                                                                              • ARAMARK Corporation
                                                                                                                                              • Brinker International Inc.
                                                                                                                                              • Burger King Corporation
                                                                                                                                              • Coca-Cola Enterprises, Inc.
                                                                                                                                              • Coffee Bean International Inc.
                                                                                                                                              • Colgate-Palmolive Company
                                                                                                                                              • Compass Group North America
                                                                                                                                              • Darden Restaurants Inc.
                                                                                                                                              • Denny's Corporation
                                                                                                                                              • Dunkin' Brands
                                                                                                                                              • Einstein Noah Restaurant Group Inc.
                                                                                                                                              • Facebook, Inc.
                                                                                                                                              • Food Allergy & Anaphylaxis Network (FAAN)
                                                                                                                                              • Food Distributors International
                                                                                                                                              • Food Marketing Institute
                                                                                                                                              • Foursquare
                                                                                                                                              • Google, Inc.
                                                                                                                                              • Groupon, Inc.
                                                                                                                                              • International Food Information Council Foundation (IFIC)
                                                                                                                                              • International Food Service Executives Association (IFSEA)
                                                                                                                                              • International Foodservice Distributors Association (IFDA)
                                                                                                                                              • International Foodservice Manufacturers Association (IFMA)
                                                                                                                                              • International Franchise Association (IFA)
                                                                                                                                              • International Fresh-Cut Produce Association (IFPA)
                                                                                                                                              • Jamba Juice Company
                                                                                                                                              • McDonald's U.S.A.
                                                                                                                                              • Moe's Southwest Grill, LLC
                                                                                                                                              • National Association for Stock Car Auto Racing (NASCAR)
                                                                                                                                              • National Council of Chain Restaurants (NCCR)
                                                                                                                                              • National Restaurant Association (NRA)
                                                                                                                                              • National Retail Federation (NRF)
                                                                                                                                              • Orthodox Union (OU)
                                                                                                                                              • Panda Restaurant Group Inc.
                                                                                                                                              • Papa John's International, Inc.
                                                                                                                                              • Pepsi-Cola North America
                                                                                                                                              • Pizza Hut Inc
                                                                                                                                              • Potbelly Sandwich Works
                                                                                                                                              • Produce Marketing Association
                                                                                                                                              • Rainforest Alliance
                                                                                                                                              • Sodexo, Inc.
                                                                                                                                              • Starbucks Corporation
                                                                                                                                              • Subway
                                                                                                                                              • Taco Bell Corp.
                                                                                                                                              • The New York Times Company
                                                                                                                                              • Twitter, Inc.
                                                                                                                                              • U.S. Bureau of Labor Statistics
                                                                                                                                              • U.S. Bureau of the Census
                                                                                                                                              • University of Iowa, The
                                                                                                                                              • University of Michigan, The
                                                                                                                                              • University of Washington, The
                                                                                                                                              • Yelp Inc.
                                                                                                                                              • YouTube, Inc.
                                                                                                                                              • Zipcar, Inc.

                                                                                                                                              University Foodservice - US - February 2012

                                                                                                                                              £2,684.63 (Excl.Tax)