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US Dollar Stores market report

"Dollar stores at sitting fairly pretty at the moment. They are housed within a broader subcategory of “other general merchandise” stores (according to the US Census Bureau’s Annual Retail Trade Survey NAICS classification) which is the fastest growing sector within the total general merchandise category inclusive of discount department stores, warehouse clubs and supercenters. Immediate opportunities for improvement exist around in-store experiential retailing, e-commerce, grocery and overall quality perceptions."

- Diana Smith, Associate Director - Retail & Apparel

This report discusses the following key topics:

  • General merchandise stores ringing up billions
  • Running a profitable e-commerce operation is fraught with challenges
  • Lingering perception issues persist

For the purposes of this report, dollar stores are defined as retailers selling deeply discounted merchandise including name brand and private label products such as food, household supplies, health and beauty care, and more, typically ranging in price from $1-20. Some dollar stores are known as single-price stores, offering one price for all merchandise in stores. Dollar stores include but are not limited to:

  • Family Dollar
  • Dollar General
  • Dollar Tree
  • 99 Cents Only
  • Fred’s
  • Five Below

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Table of contents

  1. Overview

    • Executive Summary

      • The Market – What You Need to Know

        • Market Size and Forecast

          • Market Perspective

            • Market Factors

              • Key Players – What You Need to Know

                • What’s Working?

                  • What’s Struggling?

                    • What’s Next?

                      • The Consumer – What You Need to Know

                        • Retailers Shopped

                          • Time Spent Shopping

                            • Changes in Shopping the Channel

                              • Shopping Frequency

                                • Customer Segmentation – Engagement Levels

                                  • Categories Purchased

                                    • Food/Beverage Items Purchased

                                      • Shopping Habits

                                        • Attitudes toward Dollar Stores

                                          • Reasons for Not Shopping at Dollar Stores

                                            • Appendix – Data Sources and Abbreviations

                                              • Appendix – Market

                                                • Appendix – Key Players

                                                  • Appendix – Consumer

                                                    Companies Covered

                                                    • Dollar Tree Stores Inc
                                                    • Family Dollar Stores, Inc
                                                    • Walmart Stores (USA)