Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

US Fish and Shellfish market report

"Driven by the perception of fish and shellfish as healthy alternatives to red meat and poultry, sales of fish and shellfish should grow slowly between 2016-21 to reach $18.3 billion. Millennials, Hispanics, and households with children are most likely to buy, especially fresh. Wild-caught traits appear to be of particular interest, and buoyed by communicating the flavor and nutritional benefits of flash freezing, as well as a typically lower cost, frozen is forecast to grow during the period under review."

- William Roberts, Jr, Senior Food & Drink Analyst

This report will cover the following areas:

  • After strong growth, stagnant growth should begin to rebound
  • Shelf-stable suffers
  • Allergy concern impact, but may be overblown

The following food segments are included in this Report:

  • fresh, uncooked fish and shellfish, such as salmon steaks and live lobster
  • refrigerated or chilled shellfish, such as lobster and crabmeat
  • frozen, uncooked fish and shellfish, such as frozen unprocessed shrimp and cod fillets
  • frozen prepared seafood, such as fish sticks and heat-and-eat fish fillets
  • shelf-stable fish and shellfish, such as tuna, crab, and sardines

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • After strong growth, stagnant growth should begin to rebound
            • Figure 1: Total US sales and fan chart forecast of fish and shellfish, at current prices, 2011-21
          • Shelf-stable suffers
            • Figure 2: Total US retail sales and forecast of shelf-stable fish and shellfish, at current prices, 2011-21
          • Allergy concern impact, but may be overblown
            • Figure 3: Reasons for avoidance, August 2016
          • The opportunities
            • Fresh resonates strongest with consumers
              • Figure 4: Total US retail sales of fish and shellfish, by segment, at current prices, 2014 and 2016
            • Family pack appeal
              • Figure 5: Factors to increase purchase, by parental status (presence of children under 18) by gender, August 2016
            • Online venues may reach wider scope of consumers
              • Figure 6: Purchase location – Online food store, by repertoire of purchase of types of fish/shellfish, August 2016
            • What it means
            • The Market - What You Need to Know

              • Healthy attributes could provide a boost
                • Strong fresh sales, room to grow for frozen
                  • Inspiration from menus
                  • Market Size and Forecast

                    • Historic and projected sales performance
                      • Figure 7: Total US sales and fan chart forecast of fish and shellfish, at current prices, 2011-21
                      • Figure 8: Total US sales and forecast of fish and shellfish, at current prices, 2011-21
                  • Market Breakdown

                    • Fresher options fare better
                      • Figure 9: Total US retail sales of fish and shellfish, by segment, 2014 and 2016
                    • Fresher options capitalizing on healthier perception
                      • Figure 10: Total US retail sales and forecast of fresh fish and shellfish, at current prices, 2011-21
                    • Flash freezing could boost frozen
                      • Figure 11: Total US retail sales and forecast of frozen fish and shellfish, at current prices, 2011-21
                    • Suffering shelf-stable sales
                      • Figure 12: Total US retail sales and forecast of shelf-stable fish and shellfish, at current prices, 2011-21
                    • Frozen, shelf-stable sales decline in all retail channels
                      • Figure 13: Total US retail sales of frozen/shelf-stable fish and shellfish, by channel, at current prices, 2011-16
                  • Market Perspective

                    • Restaurant trends as inspiration
                      • Figure 14: Consumption of fish/shellfish, August 2016
                    • Health concerns could lead to fish consumption
                      • Figure 15: Reasons for consumption, August 2016
                  • Key Players – What You Need to Know

                    • Leading brands see sizable sales declines
                      • Responding to sustainable interest
                        • The impact of processed
                          • Minimizing modification
                          • Brand Sales of Fish and Shellfish

                            • Brands largely post sizable sales declines
                              • Brand sales of fish and shellfish
                                • Figure 16: MULO sales of fish and shellfish, by leading companies, 52-weeks ending Aug. 7, 2016
                                • Figure 17: Brand sales of fish and shellfish, 2015 and 2016
                            • What’s Working?

                              • Sustainable options abound
                                • Figure 18: Top fish and shellfish claims, by percentage of total claims, 2011-16
                                • Figure 19: High Liner Foods
                                • Figure 20: Sustainable fish/shellfish launches
                            • What’s Struggling?

                              • Struggles among brands with a processed perception
                                • Figure 21: StarKist
                                • Figure 22: Bumble Bee Seafood
                                • Figure 23: Chicken of the Sea
                              • Frozen’s benefits should outweigh its challenges
                                • Figure 24: High Liner Foods’ Fisher Boy Pretzel Fish Sticks
                                • Figure 25: Gorton’s
                            • What’s Next?

                              • Free-from takes form
                                • Figure 26: Fish/shellfish launches bearing a free-from claim
                            • The Consumer – What You Need to Know

                              • Fresh factors strongly in fish consumption
                                • Shellfish consumption trails fish, consumers seek fresh
                                  • Healthy traits could spark added consumer interest
                                    • Fish purchase among higher-income households
                                      • Online resources could encourage experimentation
                                        • Source issues appear lost on fish consumers
                                          • Millennials quicker to consider hormone-free claims in frozen shellfish products
                                            • Straight to the source
                                            • Usage of Fish

                                              • Most category consumers opt for fresh fish from supermarkets, specialty shops
                                                • Figure 27: Consumption of fish, August 2016
                                              • Men consuming more fish and shellfish
                                                • Figure 28: Consumption of fish, by gender, August 2016
                                              • Millennials notably more likely to consume a variety of fish
                                                • Figure 29: Consumption of fish, by generation, August 2016
                                              • Fish consumption almost universal among fathers
                                                • Figure 30: Consumption of fish, by parental status (presence of children under 18) by gender, August 2016
                                              • Fresh consumption related to region
                                                • Figure 31: Consumption of fish, by region, August 2016
                                              • Healthy attributes largely associated with fresh options
                                                • Figure 32: Consumption of fish and shellfish, by important attributes, August 2016
                                              • Hormone-free claims factor prominently
                                                • Figure 33: Consumption of fish and shellfish, by important attributes, August 2016
                                              • Origin’s role in fresh selection
                                                • Figure 34: Consumption of fish and shellfish, by important attributes, August 2016
                                              • Frequent users most likely to consume multiple types
                                                • Figure 35: Repertoire of purchase of fish, August 2016
                                              • Fish consumption notably higher among Hispanics
                                                • Figure 36: Consumption of fish, by Hispanic origin, August 2016
                                            • Usage of Shellfish

                                              • Shellfish consumption trails fish
                                                • Figure 37: Consumption of shellfish, August 2016
                                              • Opportunity for restaurant brands in shellfish space
                                                • Figure 38: Any consumption of shellfish, by generation, August 2016
                                              • Men, fathers more likely to consume shellfish
                                                • Figure 39: Consumption of shellfish, by parental status (presence of children under 18) by gender, August 2016
                                              • Possible opportunity for restaurant brands to Hispanics
                                                • Figure 40: Consumption of shellfish, by Hispanic origin, August 2016
                                            • Reasons for Consumption

                                              • Health factors strongly, but taste compels most consumption
                                                • Figure 41: Reasons for consumption, August 2016
                                              • Health benefits appear relatively lost on older consumers
                                                • Figure 42: Reasons for consumption, by generations, August 2016
                                                • Figure 43: Reasons for consumption, by parental status (presence of children under 18) by gender, August 2016
                                              • Taste, health factor prominently across the country’s regions
                                                • Figure 44: Reasons for consumption, by region, August 2016
                                              • Potential opportunity in increasing frequency
                                                • Figure 45: Reasons for consumption, by repertoire of purchase of fish/shellfish, August 2016
                                              • Healthy benefits lead to multiple consumption types
                                                • Figure 46: Reasons for consumption, by repertoire of purchase of fish/shellfish, August 2016
                                              • Brands could leverage health attributes to Hispanics
                                                • Figure 47: Reasons for consumption, by Hispanic origin, August 2016
                                              • Allergy levels appear lower than consumers believe
                                                • Figure 48: Reasons for avoidance, August 2016
                                            • Purchase of Fish/Shellfish

                                              • Perception impacting processed purchase
                                                • Figure 49: Purchase of fish/shellfish, August 2016
                                              • Parents purchasing notably more fish and shellfish
                                                • Figure 50: Purchase of fish/shellfish, by gender, August 2016
                                                • Figure 51: Purchase of fish/shellfish, by parental status (presence of children under 18) by gender, August 2016
                                              • Packaged options resonate more with non-Millennials
                                                • Figure 52: Purchase of fish/shellfish, by generation, August 2016
                                              • Price appears a significant factor in purchase decision
                                                • Figure 53: Purchase of fish/shellfish, by household income, August 2016
                                              • Growing Hispanic base could boost category
                                                • Figure 54: Purchase of fish/shellfish, by Hispanic origin, August 2016
                                            • Purchase Location for Fish and Shellfish

                                              • Supermarkets face growing threat from mass, club
                                                • Figure 55: Purchase location, August 2016
                                              • Supermarkets lead purchase locations, while men more likely to frequent specialty shops
                                                • Figure 56: Purchase location, by gender, August 2016
                                              • Specialty store appeal to Millennials
                                                • Figure 57: Purchase location, by generation, August 2016
                                              • Rapid delivery could expose more consumers to greater varieties
                                                • Figure 58: Purchase location, by repertoire of purchase of fish/shellfish, August 2016
                                              • Fresh resonates with Hispanics in choosing purchase location
                                                • Figure 59: Purchase location, by Hispanic origin, August 2016
                                            • Important Fish Attributes

                                              • Possible consumer confusion over fish sources
                                                • Figure 60: Important fish attributes, August 2016
                                              • Millennials motivated by health factors in fish
                                                • Figure 61: Important fish attributes, by generation, August 2016
                                              • Hispanics seeking health in all fish types
                                                • Figure 62: Important fish attributes, by Hispanic origin, August 2016
                                            • Important Shellfish Attributes

                                              • Factors consistent for frozen and fresh shellfish purchase
                                                • Figure 63: Important shellfish attributes, August 2016
                                              • Vitamin/mineral content compels men slightly more
                                                • Figure 64: Important shellfish attributes, by gender, August 2016
                                              • Generational concerns shift somewhat between fresh and frozen shellfish
                                                • Figure 65: Important shellfish attributes, by generation, August 2016
                                              • Free-from claims may well inspire Hispanic shellfish consumers
                                                • Figure 66: Important shellfish attributes, by Hispanic origin, August 2016
                                            • Increasing Purchase

                                              • Source information could boost purchase
                                                • Figure 67: Factors to increase purchase, August 2016
                                              • Family packs appeal to Millennials
                                                • Figure 68: Factors to increase purchase, by generation, August 2016
                                                • Figure 69: Factors to increase purchase, by parental status (presence of children under 18) by gender, August 2016
                                              • For frozen, free-from claims may convey a degree of fresh
                                                • Figure 70: Factors to increase purchase, by repertoire of purchase of fish/shellfish, August 2016
                                              • Multipack development could appeal to category loyalists
                                                • Figure 71: Factors to increase purchase, by repertoire of purchase of fish/shellfish, August 2016
                                              • Artificial-free options resonate with Hispanics
                                                • Figure 72: Factors to increase purchase, by Hispanic origin, August 2016
                                            • Appendix – Data Sources and Abbreviations

                                              • Data sources
                                                • Sales data
                                                  • Fan chart forecast
                                                    • Consumer survey data
                                                      • Abbreviations and terms
                                                        • Abbreviations
                                                        • Appendix – Market

                                                            • Figure 73: Total US sales and forecast of fish and shellfish, at inflation-adjusted prices, 2011-21
                                                            • Figure 74: Total US retail sales and forecast of fish and shellfish, by segment, at current prices, 2011-21
                                                            • Figure 75: Total US retail sales and forecast of fresh fish and shellfish, at inflation-adjusted prices, 2011-21
                                                            • Figure 76: Total US retail sales and forecast of frozen fish and shellfish, at inflation-adjusted prices, 2011-21
                                                            • Figure 77: Total US retail sales and forecast of shelf-stable fish and shellfish, at inflation-adjusted prices, 2011-21
                                                            • Figure 78: Total US retail sales of frozen/shelf-stable fish and shellfish, by channel, at current prices, 2011-16
                                                            • Figure 79: US supermarket sales of frozen/shelf-stable fish and shellfish, at current prices, 2011-16
                                                            • Figure 80: US sales of frozen/shelf-stable fish and shellfish through other retail channels, at current prices, 2011-16
                                                        • Appendix – Key Players

                                                            • Figure 81: MULO sales of fresh fish and shellfish, by leading companies and brands, rolling 52 weeks 2015 and 2016
                                                            • Figure 82: MULO sales of frozen fish and shellfish, by leading companies and brands, rolling 52 weeks 2015 and 2016
                                                            • Figure 83: MULO sales of shelf-stable fish and shellfish, by leading companies and brands, rolling 52 weeks 2015 and 2016

                                                        Companies Covered

                                                        To learn more about the companies covered in this report please contact us.