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US Food Packaging Trends market report

"An increasing percentage of product launches are based primarily on new packaging as packaging continues to become more important in the food marketing mix. Not only does packaging play a central role in communicating key benefits and features, it can also help to shape a consumer’s experience with the product, and play a role in the prevention of food waste."
- John Owen, Senior Analyst – Food and Drink

This Report discusses the following key topics:

  • Protecting taste and freshness a top priority for food packaging
  • Expiration dates highest on long list of priorities
  • Glass jars and metal cans seen as old-fashioned

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Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • Protecting taste and freshness a top priority for food packaging
            • Figure 1: Priorities for food shopping, March 2017
          • Expiration dates highest on long list of priorities
            • Figure 2: Label communication priorities, March 2017
          • Glass jars and metal cans seen as old-fashioned
            • Flexible pouches seen as modern, exciting, and fun
              • The opportunities
                • Younger shoppers more likely to value portability, sustainability
                  • Figure 3: Priorities for food shopping, by age, March 2017
                • Younger shoppers express interest in advanced storage features
                  • Figure 4: Food packaging features, by age, March 2017
                • Younger adults look for health and recycling information
                  • Figure 5: Packaging-related behaviors, March 2017
                • What it means
                • The Market – What You Need to Know

                  • Food companies look to updated packaging to spur sales and share
                    • Plastic remains dominant food packaging material
                      • Flexible packaging increasingly dominant type
                      • Market Perspective

                        • Food companies look to updated packaging to spur sales and share
                          • Pending changes to nutrition labels could spur more revised packaging
                            • Figure 6: Food product introductions, by launch type, 2011-2017*
                          • Snacks continue to lead new product launches
                            • Figure 7: Food product introductions, by category, 2011-17*
                          • Plastic remains dominant food packaging material
                            • Figure 8: Food product introductions, by packaging material, 2011-2017*
                          • Flexible packaging increasingly dominant type
                            • Figure 9: Food product introductions, by packaging type, 2011-2017*
                        • Key Players – What You Need to Know

                          • Specific low/no claims gain space on pack at the expense of all natural
                            • Fresh meets convenient: salads in single-serve packaging
                              • Canned foods look to improve image
                              • What’s Working?

                                • Specific low/no claims gain space on pack at the expense of all natural
                                  • Figure 10: Food packaging claims, 2011-2017*
                                • Fresh meets convenient: salads in single-serve packaging
                                • What’s Struggling?

                                  • Canned foods look to improve image
                                  • What’s Next?

                                    • Getting more specific with allergy information
                                      • Need for transparency and trust spurs creativity in packaging communications
                                        • Portioning and resealable packaging plays to snacking trend
                                        • The Consumer – What You Need to Know

                                          • Protecting taste and freshness a top priority for food packaging
                                            • Expiration dates highest on long list of priorities
                                              • Resealability and protection are top priorities
                                                • Still an opportunity to motive, educate on recycling
                                                  • Glass jars and metal cans seen as old-fashioned
                                                    • Flexible pouches seen as modern, exciting, and fun
                                                      • Opportunity for packaging and marketing to focus on food waste
                                                      • Priorities for Food Shopping

                                                        • Protecting taste and freshness a top priority for food packaging
                                                          • Figure 11: Priorities for food shopping, March 2017
                                                        • Younger shoppers more likely to value portability, sustainability
                                                          • Figure 12: Priorities for food shopping, by age, March 2017
                                                        • In their words: freshness counts
                                                        • Label Communication Priorities

                                                          • Expiration dates highest on long list of priorities
                                                            • Figure 13: Label communication priorities, March 2017
                                                        • Food Packaging Features

                                                          • Resealability and protection are top priorities
                                                            • Figure 14: Food packaging features, March 2017
                                                          • Younger shoppers express interest in advanced storage features
                                                            • Figure 15: Food packaging features, by age, March 2017
                                                          • In their words: admirable packaging
                                                          • Packaging-related Behaviors

                                                            • Still an opportunity to motive, educate on recycling
                                                              • Opportunity to encourage reuse of packaging among young consumers
                                                                • Fewer than half read labels on new products
                                                                  • In their words: assessing new products
                                                                      • Figure 16: Packaging-related behaviors, by age, March 2017
                                                                  • Correspondence Analysis – Packaging Associations by Type

                                                                    • Glass jars and metal cans seen as old-fashioned
                                                                      • Flexible pouches seen as modern, exciting, and fun
                                                                        • Methodology
                                                                          • Figure 17: Correspondence Analysis – Packaging associations by type, March 2017
                                                                          • Figure 18: Packaging associations by type, March 2017
                                                                      • Attitudes toward Packaging

                                                                        • Opportunity for packaging and marketing to focus on food waste
                                                                          • Figure 19: Packaging-related behaviors, March 2017
                                                                        • Younger adults look for health and recycling information
                                                                          • Figure 20: Packaging-related behaviors, March 2017
                                                                      • Appendix – Data Sources and Abbreviations

                                                                        • Data sources
                                                                          • Consumer survey data
                                                                            • Consumer qualitative research
                                                                              • Abbreviations and terms
                                                                                • Abbreviations
                                                                                  • Terms

                                                                                  Companies Covered

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