US Healthy Dining Trends Report 2023
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With a divide among consumers as to whether restaurants can support their health goals, it’s important for operators to consider how trends in healthy dining affect their business. This report explores—backed with consumer data—the most relevant healthy dining trends affecting the foodservice industry in the US.
Below, we provide the key areas covered and offer handpicked insights from the report.
Consumers usually cut back on dining out first when trying to save money. This puts restaurants with a health focus in a challenging position, as the premium prices associated with healthy menu items may prompt visitors to swerve. Operators can combat this perception of high prices with education, and enable consumers to customise their meals with healthier options at low costs.
There is a split among consumers concerning their confidence in restaurants to support their health objectives. It’s now the responsibility of restaurants to regain that trust by reassuring consumers that they can cater to their unique and adaptable definitions of health, while also providing an enjoyable experience that is not restrictive.
This report offers a complete analysis of how to effectively appeal to consumers considering healthy dining options. Buy your copy today and understand your customers’ preferences. For more relevant reports, explore our foodservice market research.
Leading foodservice analyst Varchasvi provides a detailed analysis of healthy dining trends in the US with this report.
As definitions of healthy eating continually expand and shift, restaurants are tasked with making this generally restrictive task feel inviting and enjoyable.
Varchasvi
Research Analyst
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
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Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.