US Hispanics’ Attitudes Toward Advertising Industry Report 2019
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Providing the most comprehensive and up-to-date information and analysis of the Hispanics’ Attitudes Toward Advertising market, and the behaviours, preferences and habits of the consumer.
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report investigates Hispanics’ attitudes toward advertising, including where they recall seeing ads and which channels are most relevant, likes and dislikes, ad claims that would encourage purchase, as well as viewing behaviors, trust in advertising, and cultural nuances.
Findings in this report can be supplemented by analysis presented in other Mintel reports, including: Hispanics and Social Media – US, May 2018; Hispanics’ Content Consumption and Sharing – US, February 2018; and Marketing to Hispanic Millennials – US, June 2018.
Written by Juan Ruiz, a leading analyst in the Hispanic Insights sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The fast-growing US Hispanic population has reached 59.9 million and counting, or just over 18% of US consumers. With this group expected to increase significantly in both number and buying power in the years to come, it’s a critical audience for marketers to reach. Still, like the average consumer, Hispanics are bombarded with ads on many fronts. Relevance and honest creativity can enable brands to connect with them Juan Ruiz
Director of Hispanic Insights
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.