US Lawn and Garden Products Market Report 2024
$ 4,995 (Excl.Tax)
Report Summary
Purchase Mintel’s market research report for a complete overview of the US lawn and garden products market. Full of Mintel’s renowned Market Intelligence and consumer insights, this report provides expert garden products and lawn care industry analysis to give a fresh perspective on the market.
Key Issues Covered in this Report
- Lawn and gardening participation, skill level and enjoyment.
- Types of lawn and garden tasks undertaken by self and professionals.
- Factors that influence lawn and garden tool selection.
- Reasons for lawn and garden tool usage.
- Consumer interest in lawn and garden tool types.
- Frustrations with lawn and garden care.
- Lawn and garden products market performance.
US Garden Products and Lawn Care Industry Overview
Participation in lawn and garden care has sustained its growth since the pandemic began in 2020, indicating a lasting interest in these pursuits, particularly gardening, which many find enjoyable as a leisure activity.
Consumer Trends
The use of tools and products in this sector is greatly influenced by age. Younger individuals often lack the expertise and resources necessary for lawn care and gardening, whereas older adults could benefit from solutions that lessen the physical demands of tasks. Tailoring products and services to meet the distinct needs of these age groups will be key in maintaining their involvement in the lawn and garden market.
US Lawn and Garden Maintenance Market Opportunities
Busy lifestyles and the return to office-based work have made finding time for lawn and garden maintenance a challenge for many consumers. As a result, there is a growing demand for more convenient solutions that can help streamline these tasks. Automation and monitoring technologies, as well as products that are easy to use, can play a significant role in making lawn and garden care more manageable. This can empower consumers to start or expand their activities within the category by reducing the time and effort required for day-to-day upkeep.
Purchase Mintel’s full report to learn more about the US garden products and lawn care market in 2024.
More About this Report
Market Definition
For this Report, DIY (do-it-yourself) lawn/garden activities refer to work done directly by consumers, while paid lawn/garden projects refer to work done only by residential professional lawn/garden service providers, not commercial.
Lawn projects may include activities such as lawn maintenance (eg lawn mowing, grass cutting), lawn planting/seeding, lawn renovation (eg replacing turf with new grass without changing the grade), and the use of lawn fertilizers and chemicals.
Gardening activities may include fruit or vegetable gardening (any type of format including hydroponic, container, or outdoor), container gardening, native plant gardening (plants specific to respondents’ area), hardscaping (eg building walls, patio areas), exotic plant gardening, and hydroponic/water/aqua gardening.
Expert Analysis from an Industry Specialist
This report, written by Lindsay Cameron, delivers in-depth commentary and analysis to highlight current trends in the US lawn and garden products market and add expert context to the numbers.
Lawn and gardening has sustained its momentum from the pandemic. Alleviating maintenance time and considering age-specific needs will be key.
Lindsay Cameron
Analyst – Health & Wellness
Table of Contents
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- Key issues covered in this Report
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Executive Summary
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Consumer Insights
- Consumer fast facts
- Lawn and garden participation
- Graph 1: lawn and garden participation, 2024
- Graph 2: lawn and garden participation, by generation and gender, 2024
- Lawn and gardening skills and enjoyment
- Graph 3: attitudes toward lawn and gardening activities, 2024
- Graph 4: lawn and gardening skills, 2024
- Graph 5: gardening skills and attitude, by generation and gender, 2024
- Graph 6: lawn care skills and attitude, by generation and gender, 2024
- Lawn and garden activities done by self and professionals
- Graph 7: lawn and gardening activities done by, by self vs professionals, 2024
- Graph 8: lawn and garden activities done by professionals, 2022-24
- Graph 9: lawn maintenance done by professionals, by age, 2024
- Graph 10: DIY lawn and garden activities, by generation and gender, 2023-24
- Graph 11: lawn maintaince done by self or professional, by region, 2024
- Factors for lawn and garden tool selection
- Graph 12: factors for garden tool selection, 2024
- Graph 13: factors for garden tool selection, by generation, 2024
- Graph 14: factors for garden tool selection, by generation, 2024
- Graph 15: ergonomic design as a factor for garden tool selection, by age, 2024
- Graph 16: factors for lawn or garden care selection, 2024
- Graph 17: factors for lawn or garden care selection, by age, 2024
- Reasons for using lawn and garden tools
- Graph 18: reasons for using lawn and garden tools, 2024
- Graph 19: select reasons for using lawn and garden care tools, by age and gender, 2024
- Graph 20: monitoring plant health as a reason for using garden or lawn care products, by generation, 2024
- Graph 21: select reasons for using lawn or garden care products, by attitude toward lawn care, 2024
- Interest in lawn and garden tool types
- Graph 22: interest in lawn and garden tools, % of respondents, 2024
- Graph 23: interest in individually sold lawn and garden tools, by age, 2024
- Graph 24: interest in select lawn and garden tool types, by age, 2024
- Graph 25: interest in small space or informational tools for lawn or garden care, by area, 2024
- Graph 26: interest in tools that provide information to help get started in lawn or garden care, by parental status and gender, 2024
- Lawn and garden frustrations
- Graph 27: lawn and gardening frustrations, 2024
- Graph 28: lack of time as a lawn and gardening frustration, by work from home status, 2024
- Graph 29: lack of knowledge and tools as frustrations with lawn and garden care, by generation, 2024
- Graph 30: select frustrations to lawn and garden care, by attitude toward gardening, 2024
- Graph 31: water usage as a frustration to lawn and garden care, by attitude toward gardening, 2024
- Graph 32: too much effort and lack of time as frustrations to lawn and garden care, by enjoyment of lawn care, 2024
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Competitive Strategies
- Launch activity and innovation
- Marketing and advertising
- Opportunities
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The Market
- Market context
- Market drivers
- Graph 33: opinions on financial future, 2024
- Market size and forecast
- Market share/brand share
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Appendix
About the report
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Market
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Consumer
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Data
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*databooks not available with UK B2B Industry reports.
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